Shadowing Practice: Lesson 1: What is Marketing? - Learn English Speaking with Video
Les maken...
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So the purpose of this session is to understand the definition of marketing.
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Simple, short topic, nothing really big.
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Let's start with a question.
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What is marketing?
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Well, you don't have to be confused about,
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well, I did not listen to the lecture of the professor in the class,
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so I don't know the answer of this.
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No, I'm not asking you that.
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I'm asking you, what is marketing to you?
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Think about it.
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When someone used to tell you that he
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or she works in a marketing department or he or she works as a marketer somewhere,
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what used to come in your mind?
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Some cousin, some friend?
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And well, usually when someone used to tell me about 15 years ago the same thing,
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I used to think that,
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well, he probably sells noodles in a supermarket from a Maggie counter.
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Or maybe he's a car salesman,
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or maybe he's a telly salesman,
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or he goes door to door
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and he sells stuff, electricity packages, maybe well usually the general perception about marketing is
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that it's maybe direct mail offers the offers which you receive
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that buy one get one pizza free that's marketing
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or maybe it is a telly sales call
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or maybe it is selling via kiosk outside stores
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or maybe it's email offers the junk email which you receive
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or maybe brochures that's the general perception about marketing
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but what does text says well marketing is a social block process
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but obtain bulk need one yeah well
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if you would have read textbook you wouldn't be listening to this very video
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so let's just say
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that you will read this textbook definition on your own let's
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move on I'll break down the definition for you I'll say
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marketing is a process well keep this thing in your mind
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it is a process it's not a one-time thing it is a process by
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which organization companies firms they create value for customers
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and themselves well yeah well it sounds better than the old definition but let's break down further.
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It is a process by which companies, they provide solutions.
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Well, solutions in the form of products,
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services, experiences to customers, the customers with problems.
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And the problems are in the form of need,
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want, and demand for which customer pays back in terms of financial benefits to the organization and in the end,
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the most important thing, the relationships are built.
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Well, that's very easy to understand as compared to what the textbook definition is.
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So in simple, the organization gives solution to a problem of a customer.
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The customer pays to the organization.
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Organization earns money.
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Customer gets the product.
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Customer gets the experience.
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And in the end, the relationships are being built.
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So what actually marketing further is about? tell companies what should they develop?
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How do, well, yeah, okay.
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Let me ask you that question, by the way.
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How do companies know through marketing that what exactly are they going to develop?
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I said in the last slide about these the problems of
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the customers that's what companies they need to satisfy how do
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they know well it's marketing research they do marketing research they come to know about different problems of customers
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and then once they develop that particular solution they inform customers
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that hey look we have developed the solution for your problem how do they do
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that ask yourself that question
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so they'd come to know about the problems of the customers
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through marketing research how do they inform customers well it is promotions all the advertising
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and branding you see and here that's what marketing do
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so it's marketing research and then it's marketing advertisement and promotion
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and what happens next well yeah the customer comes to buy
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the money blah blah blah blah blah well in short marketing
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is putting the right product in the right place on the right price at the right time
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so I'll repeat that again right product right place right time
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau B1 is gebaseerd op de video “Lesson 1: What is Marketing?”. Deze woorden komen het vaakst terug: marketing, customer, blah, definition, solution. Deze video bevat 68 zinnen en 667 woorden om na te spreken. Het gesproken deel duurt 4:18. De spreker praat in een natuurlijk tempo van ongeveer 155 woorden per minuut, dicht bij een alledaags gesprek. 90% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is goed te volgen.
Belangrijke woorden in deze video
De 13 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| textbook zelfstandig naamwoord | /ˈtɛkst.bʊk/ | studieboek, handboek |
| telly zelfstandig naamwoord | /ˈtɛli/ | tv |
| salesman zelfstandig naamwoord | verkoper | |
| inform werkwoord | /ɪnˈfɔɹm/ | informeren, inlichten |
| perception zelfstandig naamwoord | /pɚˈsɛpʃ(ə)n/ | perceptie, gewaarwording |
| brochure zelfstandig naamwoord | /bɹoʊˈʃʊɚ/ | brochure |
| noodle zelfstandig naamwoord | /ˈnu.dəl/ | noedel |
| supermarket zelfstandig naamwoord | /ˌsupɚˈmɑɹkət/ | supermarkt |
| advertisement zelfstandig naamwoord | /ˈædvɚˌtaɪzmənt/ | reclame, advertentie |
| satisfy werkwoord | /ˈsætɪsfaɪ/ | voldoen, voldoende zijn |
| junk zelfstandig naamwoord | /d͡ʒʌŋk/ | rommel, rotzooi |
| lecture zelfstandig naamwoord | /ˈlɛk.t͡ʃə/ | lezing, college |
| slide zelfstandig naamwoord | /ˈslaɪ̯d/ | glijbaan, schuifaf |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| break down werkwoord | stukgaan, kapot gaan |
Zinnen om te herhalen
Korte, volledige zinnen uit de video die je in alledaagse gesprekken kunt gebruiken:
- Let's start with a question.
- No, I'm not asking you that.
- I'm asking you, what is marketing to you?
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| “Used to” used to + werkwoord — een vroegere gewoonte of toestand die niet meer klopt | used to tell · used to come · used to think |
| Lijdende vorm be + voltooid deelwoord — het gaat om wat er gebeurt, niet om wie het doet | are built · being built |
| Present continuous am/is/are + -ing — iets dat nu of in deze periode gebeurt | is marketing · I'm not asking · I'm asking |
| Toekomst met “will” will + werkwoord — een besluit, belofte of voorspelling | will read · I'll break · I'll repeat |
Uitspraak om op te letten
De spreker gebruikt 9 samentrekkingen en verkorte vormen, zoals I'll, don't, I'm. Spreek ze kort uit, zoals je ze hoort.
- De klanken “sh” en “zh”: perception /pɚˈsɛpʃ(ə)n/, brochure /bɹoʊˈʃʊɚ/
- Lange woorden — let op de klemtoon: supermarket /ˌsupɚˈmɑɹkət/, advertisement /ˈædvɚˌtaɪzmənt/
Klanken die Nederlandstaligen lastig vinden:
- /æ/ — opener dan de Nederlandse “e”: advertisement /ˈædvɚˌtaɪzmənt/, satisfy /ˈsætɪsfaɪ/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Begin op 0,75× snelheid, spreek zin voor zin na en ga terug naar normale snelheid zodra het makkelijk gaat.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als textbook, telly, salesman.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.