跟读练习: How AI is helping brands identify consumer trends faster - 通过视频学习英语口语

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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?

Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.

Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.

The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.

One company hoping to lead that disruption is AI palette.

So AI palette helps the consumer package good companies to create products which their consumers will love.

For example, a company wants to launch a new juice in a market like Thailand.

Our platform will tell them what kind of juice they should launch,

along with how they should position it so that it is successful in the market.

And we do

that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.

Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry

and worked closely with some of the world's largest consumer packaged goods companies.

The challenge that they always have is

that consumer preferences are changing faster than ever before

and they are not able to keep up or to understand and predict what will be popular say one year from now.

That's when I first came across AI and machine learning.

As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.

As AI development gathers pace, so does interest from investors.

Venture capital firm 500

Global invests in entrepreneurs who they believe are building game -changing companies.

We caught up with them at Singapore Innovation Conference Switch.

Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.

It can, in an exponential fashion, reduce costs associated with day -to -day business activity

that otherwise takes up a lot of time and requires a lot of people.

One of the areas that we looked at was in the space of marketing, product design and creation, product research.

Get to the market faster with more confidence that the product that you launch will be successful in the market.

So today, for the companies to launch a product, it takes one to two years.

And by the time they launch the product into the market, the consumer preferences would change significantly.

Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.

It only tells you the trends of today.

AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.

Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,

a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.

AI Palette knows very well the needs of companies like Simrise,

so the platform, the capabilities are set up and established in the way

that we would want to use them is very user -friendly.

Data is pulled from many multiple different sources, so from social media, from online menus,

from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,

easily synthesize what is happening in the marketplace and then interpret

that and have an outcome that we can then present to our customers.

consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets

South Korea and Australia which are very matured and developed markets

and then we have developing markets Thailand Indonesia

so our AI helped them to understand flavor trends and this is

that they launched quite a few products into the market

AI palette has a three -pronged approach to its cross -sectional forecasting

which includes 39 different factors to predict the future trajectory of a trend.

So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.

The other influences are in terms of like cross -category influence.

So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.

And the final one is the generative AI, which helps us to create product concepts,

incorporating the latest consumer trends and in a language which would resonate better with the consumers.

What AI Pallet provides for us we could not do before, so it is something new.

We still do traditional consumer research also.

If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.

Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.

Our job is not to replace the humans, but to make the lives of the humans better so

that they can do their job faster and with a lot more confidence.

The ground in AI is shifting very quickly.

The technology advances at light speed with every few months that go by.

This creates a lot of opportunities for startups to create

because this uncertain ground is fertile for innovation but it also presents risks.

We look at companies that are building resilient solutions.

They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.

So we think that ground is very, very right.

It's often an overlooked area.

So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.

Along with VC investors, AI Palette has had the backing of the Singapore government,

which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.

What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.

The companies are very traditional and there have not been much disruption.

The plan is to expand into other types of CPGs, be it home care and also maybe pet care.

We want to be synonymous with this particular category.

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本课的词汇与口语要点

这节口语课以视频“How AI is helping brands identify consumer trends faster”为素材。视频中反复出现的词有：product, consumer, companies, palette, trend。这段视频共有 54 个句子、1082 个单词可供跟读。讲话部分时长为 6:34。说话人语速自然，每分钟约 165 个词，接近日常对话。 83% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。

视频中的重点词汇

视频中 15 个值得学习的单词，附发音和释义：

单词	发音	释义
palette 名词	/ˈpælɪt/	調色板 /调色板
package 名词	/ˈpæk.ɪd͡ʒ/	包裹, 包
artificial 形容词	/ˌɑː.tɪˈfɪʃ.əl/	人造的
preference 名词	/ˈpɹɛf(ə)ɹ(ə)ns/	優選 /优选, 選擇 /选择
beverage 名词	/ˈbɛv(ə)ɹɪd͡ʒ/	飲料 /饮料, 飲品 /饮品
juice 名词	/d͡ʒuːs/	汁, 果汁
innovation 名词	/ˌɪn.əˈveɪ.ʃən/	革新, 創新 /创新
invest 动词	/ɪnˈvɛst/	耗費 /耗费, 投資 /投资
predict 动词	/pɹɪˈdɪkt/	預言 /预言
entrepreneur 名词	/ˌɑn.tɹə.pɹəˈnɝ/	企業家 /企业家
investor 名词	/ɪnˈvɛs.tə(ɹ)/	投資者 /投资者, 投資家 /投资家
alcoholic 名词	/ˌæl.kəˈhɔ.lɪk/	酒精成癮者 /酒精成瘾者
ingredient 名词	/ɪnˈɡɹiːdi.ənt/	成份, 材料
establish 动词	/ɪˈstæb.lɪʃ/	確定 /确定
solve 动词	/sɒlv/	解決 /解决

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	is packaged · is expected · was founded
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	you've bought · has been · has had

需要注意的发音

说话人用了 4 次缩略和弱读形式，例如 we're, they're, you've。请按听到的简短形式来说。

“th” 音: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
“sh” 和 “zh” 音: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
长单词——注意重音位置: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: beverage /ˈbɛv(ə)ɹɪd͡ʒ/, innovation /ˌɪn.əˈveɪ.ʃən/, invest /ɪnˈvɛst/, investor /ɪnˈvɛs.tə(ɹ)/, solve /sɒlv/
词尾辅音 — 要读清楚，后面不要加元音: palette /ˈpælɪt/, package /ˈpæk.ɪd͡ʒ/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, juice /d͡ʒuːs/
/r/ 和 /l/ 的区别: traditionally /tɹəˈdɪʃ.ə.nə.li/, rebuild /ɹiːˈbɪld/, resilient /ɹɪˈzɪl.jənt/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 palette, package, artificial 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →

跟读练习: How AI is helping brands identify consumer trends faster - 通过视频学习英语口语

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