ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: How AI is helping brands identify consumer trends faster

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74 ประโยค
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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?
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Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.
บางทีอาจเป็นเพราะบรรจุภัณฑ์ของสินค้า ส่วนผสม หรือบางทีคุณเคยซื้อมาแล้วและรสชาติมันดีมาก
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Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.
การค้นหาวิธีดึงดูดผู้บริโภคให้สนใจสินค้าบรรจุภัณฑ์เป็นหน้าที่ของอุตสาหกรรมวิจัยตลาดโลก ซึ่งมีมูลค่าประมาณ 88 พันล้านดอลลาร์ในปี 2024
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The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.
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One company hoping to lead that disruption is AI palette.
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So AI palette helps the consumer package good companies to create products which their consumers will love.
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For example, a company wants to launch a new juice in a market like Thailand.
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Our platform will tell them what kind of juice they should launch,
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along with how they should position it so that it is successful in the market.
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And we do
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that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.
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Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry
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and worked closely with some of the world's largest consumer packaged goods companies.
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The challenge that they always have is
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that consumer preferences are changing faster than ever before
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and they are not able to keep up or to understand and predict what will be popular say one year from now.
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That's when I first came across AI and machine learning.
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As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.
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As AI development gathers pace, so does interest from investors.
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Venture capital firm 500
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Global invests in entrepreneurs who they believe are building game -changing companies.
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We caught up with them at Singapore Innovation Conference Switch.
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Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.
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It can, in an exponential fashion, reduce costs associated with day -to -day business activity
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that otherwise takes up a lot of time and requires a lot of people.
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One of the areas that we looked at was in the space of marketing, product design and creation, product research.
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Get to the market faster with more confidence that the product that you launch will be successful in the market.
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So today, for the companies to launch a product, it takes one to two years.
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And by the time they launch the product into the market, the consumer preferences would change significantly.
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Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.
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It only tells you the trends of today.
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AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.
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Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,
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a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.
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AI Palette knows very well the needs of companies like Simrise,
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so the platform, the capabilities are set up and established in the way
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that we would want to use them is very user -friendly.
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Data is pulled from many multiple different sources, so from social media, from online menus,
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from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,
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easily synthesize what is happening in the marketplace and then interpret
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that and have an outcome that we can then present to our customers.
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consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets
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South Korea and Australia which are very matured and developed markets
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and then we have developing markets Thailand Indonesia
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so our AI helped them to understand flavor trends and this is
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that they launched quite a few products into the market
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AI palette has a three -pronged approach to its cross -sectional forecasting
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which includes 39 different factors to predict the future trajectory of a trend.
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So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.
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The other influences are in terms of like cross -category influence.
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So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.
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And the final one is the generative AI, which helps us to create product concepts,
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incorporating the latest consumer trends and in a language which would resonate better with the consumers.
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What AI Pallet provides for us we could not do before, so it is something new.
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We still do traditional consumer research also.
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If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.
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Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.
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Our job is not to replace the humans, but to make the lives of the humans better so
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that they can do their job faster and with a lot more confidence.
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The ground in AI is shifting very quickly.
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The technology advances at light speed with every few months that go by.
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This creates a lot of opportunities for startups to create
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because this uncertain ground is fertile for innovation but it also presents risks.
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We look at companies that are building resilient solutions.
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They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.
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So we think that ground is very, very right.
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It's often an overlooked area.
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So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.
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Along with VC investors, AI Palette has had the backing of the Singapore government,
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which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.
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What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.
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The companies are very traditional and there have not been much disruption.
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The plan is to expand into other types of CPGs, be it home care and also maybe pet care.
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We want to be synonymous with this particular category.

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คำศัพท์และข้อสังเกตด้านการพูดสำหรับบทเรียนนี้

บทเรียนฝึกพูดนี้ใช้วิดีโอ “How AI is helping brands identify consumer trends faster” เป็นสื่อ คำที่ถูกพูดซ้ำบ่อยที่สุด: product, consumer, companies, palette, trend วิดีโอนี้มี 54 ประโยค และ 1082 คำ สำหรับฝึกพูดตาม ช่วงที่มีเสียงพูดยาว 6:34 ผู้พูดพูดด้วยความเร็วเป็นธรรมชาติ ประมาณ 165 คำต่อนาที ใกล้เคียงกับบทสนทนาในชีวิตประจำวัน 83% ของคำอยู่ใน 3,000 คำที่ใช้บ่อยที่สุดในภาษาอังกฤษ ส่วนที่เหลือควรดูไว้ก่อนเริ่มฝึก

คำศัพท์สำคัญในวิดีโอนี้

คำที่ควรเรียนรู้ 15 คำจากวิดีโอ พร้อมคำอ่านและความหมาย:

คำศัพท์คำอ่านความหมาย
package คำนาม/ˈpæk.ɪd͡ʒ/หีบห่อ, ห่อ
artificial คำคุณศัพท์/ˌɑː.tɪˈfɪʃ.əl/เทียม
beverage คำนาม/ˈbɛv(ə)ɹɪd͡ʒ/เครื่องดื่ม
juice คำนาม/d͡ʒuːs/น้ำผลไม้, น้ำ
innovation คำนาม/ˌɪn.əˈveɪ.ʃən/นวัตกรรม
invest คำกริยา/ɪnˈvɛst/ลงทุน, ลงทุนลงแรง
predict คำกริยา/pɹɪˈdɪkt/ทำนาย
entrepreneur คำนาม/ˌɑn.tɹə.pɹəˈnɝ/ผู้ประกอบการ
investor คำนาม/ɪnˈvɛs.tə(ɹ)/ผู้ลงทุน
alcoholic คำนาม/ˌæl.kəˈhɔ.lɪk/ขี้เหล้า, ขี้เมา
solve คำกริยา/sɒlv/แก้, แก้ไข
expand คำกริยา/ɪkˈspænd/ขยาย
menu คำนาม/ˈmɛn.juː/เมนู
attract คำกริยา/əˈtɹækt/ดึงดูด
nutrition คำนาม/njuːˈtɹɪʃ.ən/โภชนาการ, โภชนา

ไวยากรณ์ในวิดีโอนี้

โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:

โครงสร้างในวิดีโอ
Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำis packaged · is expected · was founded
Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบันyou've bought · has been · has had

การออกเสียงที่ควรระวัง

ผู้พูดใช้รูปย่อและรูปลดเสียง 4 ครั้ง เช่น we're, they're, you've ให้พูดแบบสั้นตามที่ได้ยิน

  • เสียง “th”: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
  • เสียง “sh” และ “zh”: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
  • คำยาว — ลงเสียงหนักให้ถูกพยางค์: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/

เสียงที่คนไทยมักออกเสียงยาก:

  • เสียงท้ายคำ — ออกเสียงให้ครบ ไม่เปลี่ยนเป็นตัวสะกดแบบไทย: package /ˈpæk.ɪd͡ʒ/, artificial /ˌɑː.tɪˈfɪʃ.əl/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, juice /d͡ʒuːs/
  • /v/ — ไม่ใช่ /w/ ให้ฟันบนแตะริมฝีปากล่าง: beverage /ˈbɛv(ə)ɹɪd͡ʒ/, innovation /ˌɪn.əˈveɪ.ʃən/, invest /ɪnˈvɛst/, investor /ɪnˈvɛs.tə(ɹ)/, solve /sɒlv/
  • /z/ — เสียงก้อง ไม่ใช่ /s/: analyze /ˈæn.əˌlaɪz/, resilient /ɹɪˈzɪl.jənt/, resonate /ˈɹɛz.əˌneɪt/, synthesize /ˈsɪnθəsaɪz/

วิธีฝึกกับวิดีโอนี้

  1. ฟังวิดีโอให้จบหนึ่งรอบโดยยังไม่ต้องพูด แล้วจดคำที่ยังไม่รู้จัก
  2. เริ่มที่ความเร็ว 0.75× พูดตามทีละประโยค แล้วกลับไปใช้ความเร็วปกติเมื่อเริ่มคล่อง
  3. อัดเสียงตัวเองแล้วเทียบกับต้นฉบับ โดยสังเกตคำอย่าง package, artificial, beverage เป็นพิเศษ

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

เทคนิค shadowing: อ่านคู่มือฉบับเต็มทีละขั้นตอน →