Pratica di Shadowing: How AI is helping brands identify consumer trends faster - Impara a parlare inglese con i video
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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?
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Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.
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Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.
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The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.
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One company hoping to lead that disruption is AI palette.
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So AI palette helps the consumer package good companies to create products which their consumers will love.
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For example, a company wants to launch a new juice in a market like Thailand.
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Our platform will tell them what kind of juice they should launch,
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along with how they should position it so that it is successful in the market.
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And we do
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that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.
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Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry
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and worked closely with some of the world's largest consumer packaged goods companies.
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The challenge that they always have is
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that consumer preferences are changing faster than ever before
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and they are not able to keep up or to understand and predict what will be popular say one year from now.
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That's when I first came across AI and machine learning.
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As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.
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As AI development gathers pace, so does interest from investors.
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Venture capital firm 500
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Global invests in entrepreneurs who they believe are building game -changing companies.
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We caught up with them at Singapore Innovation Conference Switch.
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Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.
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It can, in an exponential fashion, reduce costs associated with day -to -day business activity
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that otherwise takes up a lot of time and requires a lot of people.
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One of the areas that we looked at was in the space of marketing, product design and creation, product research.
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Get to the market faster with more confidence that the product that you launch will be successful in the market.
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So today, for the companies to launch a product, it takes one to two years.
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And by the time they launch the product into the market, the consumer preferences would change significantly.
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Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.
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It only tells you the trends of today.
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AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.
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Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,
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a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.
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AI Palette knows very well the needs of companies like Simrise,
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so the platform, the capabilities are set up and established in the way
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that we would want to use them is very user -friendly.
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Data is pulled from many multiple different sources, so from social media, from online menus,
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from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,
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easily synthesize what is happening in the marketplace and then interpret
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that and have an outcome that we can then present to our customers.
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consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets
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South Korea and Australia which are very matured and developed markets
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and then we have developing markets Thailand Indonesia
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so our AI helped them to understand flavor trends and this is
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that they launched quite a few products into the market
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AI palette has a three -pronged approach to its cross -sectional forecasting
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which includes 39 different factors to predict the future trajectory of a trend.
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So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.
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The other influences are in terms of like cross -category influence.
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So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.
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And the final one is the generative AI, which helps us to create product concepts,
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incorporating the latest consumer trends and in a language which would resonate better with the consumers.
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What AI Pallet provides for us we could not do before, so it is something new.
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We still do traditional consumer research also.
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If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.
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Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.
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Our job is not to replace the humans, but to make the lives of the humans better so
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that they can do their job faster and with a lot more confidence.
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The ground in AI is shifting very quickly.
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The technology advances at light speed with every few months that go by.
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This creates a lot of opportunities for startups to create
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because this uncertain ground is fertile for innovation but it also presents risks.
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We look at companies that are building resilient solutions.
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They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.
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So we think that ground is very, very right.
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It's often an overlooked area.
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So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.
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Along with VC investors, AI Palette has had the backing of the Singapore government,
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which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.
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What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.
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The companies are very traditional and there have not been much disruption.
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The plan is to expand into other types of CPGs, be it home care and also maybe pet care.
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We want to be synonymous with this particular category.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “How AI is helping brands identify consumer trends faster”. Le parole che ritornano più spesso: product, consumer, companies, palette, trend. Questo video contiene 54 frasi e 1082 parole da ripetere con lo shadowing. Il parlato dura 6:34. Chi parla ha un ritmo naturale di circa 165 parole al minuto, vicino a una conversazione quotidiana. Il 83% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| palette sostantivo | /ˈpælɪt/ | tavolozza |
| package sostantivo | /ˈpæk.ɪd͡ʒ/ | pacco |
| artificial aggettivo | /ˌɑː.tɪˈfɪʃ.əl/ | artificiale, artificioso |
| preference sostantivo | /ˈpɹɛf(ə)ɹ(ə)ns/ | preferenza |
| beverage sostantivo | /ˈbɛv(ə)ɹɪd͡ʒ/ | bevanda |
| juice sostantivo | /d͡ʒuːs/ | succo |
| innovation sostantivo | /ˌɪn.əˈveɪ.ʃən/ | innovazione |
| invest verbo | /ɪnˈvɛst/ | investire |
| predict verbo | /pɹɪˈdɪkt/ | profetizzare |
| entrepreneur sostantivo | /ˌɑn.tɹə.pɹəˈnɝ/ | imprenditore, imprenditrice |
| investor sostantivo | /ɪnˈvɛs.tə(ɹ)/ | investitore, investitrice |
| alcoholic sostantivo | /ˌæl.kəˈhɔ.lɪk/ | alcoldipendente, alcolista |
| ingredient sostantivo | /ɪnˈɡɹiːdi.ənt/ | ingrediente |
| disruption sostantivo | /dɪsˈɹʌpʃən/ | disruzione, rottura |
| establish verbo | /ɪˈstæb.lɪʃ/ | stabilire, confermare |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| come across verbo | dare l'impressione, avere l'aria | |
| set up verbo | /ˌsɛt ˈʌp/ | preparare, installare |
| take up verbo | sollevare, prendere |
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | is packaged · is expected · was founded |
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | you've bought · has been · has had |
Pronuncia a cui fare attenzione
Chi parla usa 4 contrazioni e forme ridotte, come we're, they're, you've. Pronunciale nella forma breve, così come le senti.
- I suoni “th”: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
- I suoni “sh” e “zh”: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
- Parole lunghe — attenzione all’accento: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: palette /ˈpælɪt/, package /ˈpæk.ɪd͡ʒ/, preference /ˈpɹɛf(ə)ɹ(ə)ns/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, juice /d͡ʒuːs/
- /æ/ — più aperta della “e”: palette /ˈpælɪt/, package /ˈpæk.ɪd͡ʒ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, establish /ɪˈstæb.lɪʃ/, lab /læːb/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come palette, package, artificial.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.