Pratique du Shadowing: How AI is helping brands identify consumer trends faster - Apprendre l'anglais à l'oral avec la vidéo
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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?
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Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.
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Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.
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The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.
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One company hoping to lead that disruption is AI palette.
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So AI palette helps the consumer package good companies to create products which their consumers will love.
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For example, a company wants to launch a new juice in a market like Thailand.
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Our platform will tell them what kind of juice they should launch,
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along with how they should position it so that it is successful in the market.
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And we do
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that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.
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Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry
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and worked closely with some of the world's largest consumer packaged goods companies.
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The challenge that they always have is
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that consumer preferences are changing faster than ever before
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and they are not able to keep up or to understand and predict what will be popular say one year from now.
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That's when I first came across AI and machine learning.
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As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.
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As AI development gathers pace, so does interest from investors.
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Venture capital firm 500
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Global invests in entrepreneurs who they believe are building game -changing companies.
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We caught up with them at Singapore Innovation Conference Switch.
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Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.
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It can, in an exponential fashion, reduce costs associated with day -to -day business activity
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that otherwise takes up a lot of time and requires a lot of people.
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One of the areas that we looked at was in the space of marketing, product design and creation, product research.
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Get to the market faster with more confidence that the product that you launch will be successful in the market.
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So today, for the companies to launch a product, it takes one to two years.
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And by the time they launch the product into the market, the consumer preferences would change significantly.
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Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.
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It only tells you the trends of today.
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AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.
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Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,
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a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.
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AI Palette knows very well the needs of companies like Simrise,
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so the platform, the capabilities are set up and established in the way
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that we would want to use them is very user -friendly.
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Data is pulled from many multiple different sources, so from social media, from online menus,
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from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,
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easily synthesize what is happening in the marketplace and then interpret
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that and have an outcome that we can then present to our customers.
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consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets
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South Korea and Australia which are very matured and developed markets
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and then we have developing markets Thailand Indonesia
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so our AI helped them to understand flavor trends and this is
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that they launched quite a few products into the market
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AI palette has a three -pronged approach to its cross -sectional forecasting
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which includes 39 different factors to predict the future trajectory of a trend.
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So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.
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The other influences are in terms of like cross -category influence.
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So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.
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And the final one is the generative AI, which helps us to create product concepts,
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incorporating the latest consumer trends and in a language which would resonate better with the consumers.
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What AI Pallet provides for us we could not do before, so it is something new.
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We still do traditional consumer research also.
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If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.
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Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.
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Our job is not to replace the humans, but to make the lives of the humans better so
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that they can do their job faster and with a lot more confidence.
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The ground in AI is shifting very quickly.
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The technology advances at light speed with every few months that go by.
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This creates a lot of opportunities for startups to create
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because this uncertain ground is fertile for innovation but it also presents risks.
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We look at companies that are building resilient solutions.
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They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.
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So we think that ground is very, very right.
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It's often an overlooked area.
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So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.
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Along with VC investors, AI Palette has had the backing of the Singapore government,
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which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.
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What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.
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The companies are very traditional and there have not been much disruption.
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The plan is to expand into other types of CPGs, be it home care and also maybe pet care.
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We want to be synonymous with this particular category.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale s’appuie sur la vidéo « How AI is helping brands identify consumer trends faster ». Les mots qui reviennent le plus souvent : product, consumer, companies, palette, trend. Cette vidéo contient 54 phrases et 1082 mots à répéter en shadowing. La partie parlée dure 6:34. Le locuteur parle à un rythme naturel d’environ 165 mots par minute, proche d’une conversation courante. 83 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
15 mots de la vidéo à retenir, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| palette nom | /ˈpælɪt/ | palette |
| package nom | /ˈpæk.ɪd͡ʒ/ | paquet, paquetage |
| artificial adjectif | /ˌɑː.tɪˈfɪʃ.əl/ | artificiel |
| preference nom | /ˈpɹɛf(ə)ɹ(ə)ns/ | préférence |
| beverage nom | /ˈbɛv(ə)ɹɪd͡ʒ/ | boisson, breuvage |
| juice nom | /d͡ʒuːs/ | jus |
| innovation nom | /ˌɪn.əˈveɪ.ʃən/ | innovation |
| invest verbe | /ɪnˈvɛst/ | investir, consacrer |
| predict verbe | /pɹɪˈdɪkt/ | prédire |
| entrepreneur nom | /ˌɑn.tɹə.pɹəˈnɝ/ | entrepreneur, entrepreneuse |
| investor nom | /ɪnˈvɛs.tə(ɹ)/ | investisseur, investisseuse |
| alcoholic nom | /ˌæl.kəˈhɔ.lɪk/ | alcoolique |
| ingredient nom | /ɪnˈɡɹiːdi.ənt/ | ingrédient |
| disruption nom | /dɪsˈɹʌpʃən/ | interruption, perturbation |
| establish verbe | /ɪˈstæb.lɪʃ/ | affermir, instaurer |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| come across verbe | avoir l'air de | |
| set up verbe | /ˌsɛt ˈʌp/ | mettre en place, installer |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | is packaged · is expected · was founded |
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | you've bought · has been · has had |
Prononciation à surveiller
Le locuteur utilise 4 contractions et formes réduites, comme we're, they're, you've. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « th »: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
- Les sons « sh » et « zh »: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
- Mots longs — placez bien l’accent: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: package /ˈpæk.ɪd͡ʒ/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, juice /d͡ʒuːs/, mature /məˈt͡ʃʊ(ə)ɹ/, venture /ˈvɛn.t͡ʃɚ/
- /r/ anglais — langue recourbée, sans frotter la gorge: preference /ˈpɹɛf(ə)ɹ(ə)ns/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, predict /pɹɪˈdɪkt/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, investor /ɪnˈvɛs.tə(ɹ)/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme palette, package, artificial.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.