Prática de Shadowing: How AI is helping brands identify consumer trends faster - Aprenda a falar inglês com vídeo
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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?
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Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.
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Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.
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The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.
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One company hoping to lead that disruption is AI palette.
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So AI palette helps the consumer package good companies to create products which their consumers will love.
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For example, a company wants to launch a new juice in a market like Thailand.
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Our platform will tell them what kind of juice they should launch,
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along with how they should position it so that it is successful in the market.
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And we do
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that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.
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Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry
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and worked closely with some of the world's largest consumer packaged goods companies.
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The challenge that they always have is
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that consumer preferences are changing faster than ever before
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and they are not able to keep up or to understand and predict what will be popular say one year from now.
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That's when I first came across AI and machine learning.
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As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.
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As AI development gathers pace, so does interest from investors.
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Venture capital firm 500
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Global invests in entrepreneurs who they believe are building game -changing companies.
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We caught up with them at Singapore Innovation Conference Switch.
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Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.
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It can, in an exponential fashion, reduce costs associated with day -to -day business activity
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that otherwise takes up a lot of time and requires a lot of people.
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One of the areas that we looked at was in the space of marketing, product design and creation, product research.
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Get to the market faster with more confidence that the product that you launch will be successful in the market.
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So today, for the companies to launch a product, it takes one to two years.
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And by the time they launch the product into the market, the consumer preferences would change significantly.
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Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.
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It only tells you the trends of today.
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AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.
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Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,
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a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.
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AI Palette knows very well the needs of companies like Simrise,
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so the platform, the capabilities are set up and established in the way
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that we would want to use them is very user -friendly.
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Data is pulled from many multiple different sources, so from social media, from online menus,
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from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,
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easily synthesize what is happening in the marketplace and then interpret
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that and have an outcome that we can then present to our customers.
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consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets
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South Korea and Australia which are very matured and developed markets
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and then we have developing markets Thailand Indonesia
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so our AI helped them to understand flavor trends and this is
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that they launched quite a few products into the market
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AI palette has a three -pronged approach to its cross -sectional forecasting
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which includes 39 different factors to predict the future trajectory of a trend.
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So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.
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The other influences are in terms of like cross -category influence.
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So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.
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And the final one is the generative AI, which helps us to create product concepts,
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incorporating the latest consumer trends and in a language which would resonate better with the consumers.
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What AI Pallet provides for us we could not do before, so it is something new.
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We still do traditional consumer research also.
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If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.
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Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.
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Our job is not to replace the humans, but to make the lives of the humans better so
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that they can do their job faster and with a lot more confidence.
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The ground in AI is shifting very quickly.
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The technology advances at light speed with every few months that go by.
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This creates a lot of opportunities for startups to create
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because this uncertain ground is fertile for innovation but it also presents risks.
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We look at companies that are building resilient solutions.
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They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.
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So we think that ground is very, very right.
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It's often an overlooked area.
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So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.
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Along with VC investors, AI Palette has had the backing of the Singapore government,
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which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.
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What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.
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The companies are very traditional and there have not been much disruption.
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The plan is to expand into other types of CPGs, be it home care and also maybe pet care.
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We want to be synonymous with this particular category.
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Vocabulário e dicas de fala para esta lição
Esta aula de conversação usa o vídeo “How AI is helping brands identify consumer trends faster”. As palavras que mais se repetem: product, consumer, companies, palette, trend. Este vídeo tem 54 frases e 1082 palavras para praticar shadowing. A fala dura 6:34. O falante fala em ritmo natural, cerca de 165 palavras por minuto, próximo de uma conversa do dia a dia. 83% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| palette substantivo | /ˈpælɪt/ | paleta |
| package substantivo | /ˈpæk.ɪd͡ʒ/ | pacote |
| artificial adjetivo | /ˌɑː.tɪˈfɪʃ.əl/ | artificial |
| preference substantivo | /ˈpɹɛf(ə)ɹ(ə)ns/ | preferência |
| beverage substantivo | /ˈbɛv(ə)ɹɪd͡ʒ/ | bebida |
| juice substantivo | /d͡ʒuːs/ | sumo, suco |
| innovation substantivo | /ˌɪn.əˈveɪ.ʃən/ | inovação |
| invest verbo | /ɪnˈvɛst/ | investir |
| predict verbo | /pɹɪˈdɪkt/ | prever |
| entrepreneur substantivo | /ˌɑn.tɹə.pɹəˈnɝ/ | empreendedor, empreendedora |
| investor substantivo | /ɪnˈvɛs.tə(ɹ)/ | investidor |
| alcoholic substantivo | /ˌæl.kəˈhɔ.lɪk/ | alcoólatra, alcoólico |
| ingredient substantivo | /ɪnˈɡɹiːdi.ənt/ | ingrediente |
| disruption substantivo | /dɪsˈɹʌpʃən/ | disrupção, ruptura |
| establish verbo | /ɪˈstæb.lɪʃ/ | firmar, instaurar |
Phrasal verbs que você vai ouvir
| Palavra | Pronúncia | Significado |
|---|---|---|
| set up verbo | /ˌsɛt ˈʌp/ | preparar |
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | is packaged · is expected · was founded |
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | you've bought · has been · has had |
Pronúncia para ficar de olho
O falante usa 4 contrações e formas reduzidas, como we're, they're, you've. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “th”: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
- Os sons de “sh” e “zh”: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
- Palavras longas — acerte a sílaba tônica: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: palette /ˈpælɪt/, invest /ɪnˈvɛst/, predict /pɹɪˈdɪkt/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/
- /l/ final — a língua toca o céu da boca, não vira “u”: artificial /ˌɑː.tɪˈfɪʃ.əl/, tackle /ˈtækəl/, fertile /ˈfɝːtəl/, exponential /ˌɛk.spəˈnɛn.t͡ʃəl/, sectional /ˈsɛkʃənəl/
- s + consoante no início — sem um “i” antes: strengthen /ˈstɹɛŋ(k)θən/, snack /snæk/, startup /ˈstɑɹtˌʌp/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
- Grave a sua voz e compare com o original, prestando atenção a palavras como palette, package, artificial.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.