Практика Shadowing: How AI is helping brands identify consumer trends faster - Изучайте разговорный английский по видео

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When you go grocery shopping, how do you decide which products to buy, especially when there's so much choice?

Maybe it's how the product is packaged, or the ingredients, or maybe you've bought it before and it tastes great.

Finding ways to attract consumers to packaged goods is the role of the global market research industry, worth an estimated $88 billion in 2024.

The industry is expected to grow by By another $15 billion in the next four years, with artificial intelligences rise one of the major contributing factors.

One company hoping to lead that disruption is AI palette.

So AI palette helps the consumer package good companies to create products which their consumers will love.

For example, a company wants to launch a new juice in a market like Thailand.

Our platform will tell them what kind of juice they should launch,

along with how they should position it so that it is successful in the market.

And we do

that using the power of artificial intelligence by analyzing the big data around food to identify what are the latest trends.

Before co -founding AI Palette, Samsubra Gan Chowdhury worked in the fast -moving consumer goods industry

and worked closely with some of the world's largest consumer packaged goods companies.

The challenge that they always have is

that consumer preferences are changing faster than ever before

and they are not able to keep up or to understand and predict what will be popular say one year from now.

That's when I first came across AI and machine learning.

As I learned more about it, it became quite obvious to me that it's just a matter of time before AI impacts every industry.

As AI development gathers pace, so does interest from investors.

Venture capital firm 500

Global invests in entrepreneurs who they believe are building game -changing companies.

We caught up with them at Singapore Innovation Conference Switch.

Younger entrepreneurs that we're investing in, companies are being rebuilt with AI in mind.

It can, in an exponential fashion, reduce costs associated with day -to -day business activity

that otherwise takes up a lot of time and requires a lot of people.

One of the areas that we looked at was in the space of marketing, product design and creation, product research.

Get to the market faster with more confidence that the product that you launch will be successful in the market.

So today, for the companies to launch a product, it takes one to two years.

And by the time they launch the product into the market, the consumer preferences would change significantly.

Because the way it is done traditionally is by talking to a small sample of people, not only representative of that particular market.

It only tells you the trends of today.

AI Palette was founded in Singapore in 2018, and its AI platform has been up and running for the past four years.

Its clients include major food and beverage brands Diageo, Nestle and PepsiCo, as well as Simrise,

a company that works with brands to manufacture ingredients and products in taste, nutrition, health, scent and care.

AI Palette knows very well the needs of companies like Simrise,

so the platform, the capabilities are set up and established in the way

that we would want to use them is very user -friendly.

Data is pulled from many multiple different sources, so from social media, from online menus,

from product data that is online, and this is something that's of a key need for a company like Simrise, that we're able to, let's say,

easily synthesize what is happening in the marketplace and then interpret

that and have an outcome that we can then present to our customers.

consumer brand like Pringles they used our platform to understand the preferences for snacks across four different markets

South Korea and Australia which are very matured and developed markets

and then we have developing markets Thailand Indonesia

so our AI helped them to understand flavor trends and this is

that they launched quite a few products into the market

AI palette has a three -pronged approach to its cross -sectional forecasting

which includes 39 different factors to predict the future trajectory of a trend.

So a trend would start in Sequoia, and it will come to Thailand, and that will go to Indonesia and Philippines.

The other influences are in terms of like cross -category influence.

So for example, like alcoholic beverages as a category takes a lot of inspiration from non -alcoholic beverages.

And the final one is the generative AI, which helps us to create product concepts,

incorporating the latest consumer trends and in a language which would resonate better with the consumers.

What AI Pallet provides for us we could not do before, so it is something new.

We still do traditional consumer research also.

If the decision is a significant one, a large investment, we would also go back to the very same consumers and ask questions of them.

Here in the labs behind me, we still have to taste the product because artificial intelligence cannot do that yet.

Our job is not to replace the humans, but to make the lives of the humans better so

that they can do their job faster and with a lot more confidence.

The ground in AI is shifting very quickly.

The technology advances at light speed with every few months that go by.

This creates a lot of opportunities for startups to create

because this uncertain ground is fertile for innovation but it also presents risks.

We look at companies that are building resilient solutions.

They're tackling big problems that no one is maybe looking at right now or have an innovative way to actually solve.

So we think that ground is very, very right.

It's often an overlooked area.

So companies like AI Palette that take on a very specific sector, those are exactly the kind of companies that we like.

Along with VC investors, AI Palette has had the backing of the Singapore government,

which is committing more than three quarters of a billion dollars to AI development to strengthen its AI ecosystem.

What they really loved was that we are trying to disrupt a very large and a traditional industry like the CPG industry.

The companies are very traditional and there have not been much disruption.

The plan is to expand into other types of CPGs, be it home care and also maybe pet care.

We want to be synonymous with this particular category.

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Лексика и советы по произношению к этому уроку

Этот урок разговорной практики построен на видео «How AI is helping brands identify consumer trends faster». Чаще всего повторяются слова: product, consumer, companies, palette, trend. В этом видео 54 предложений и 1082 слов для шедоуинга. Речь длится 6:34. Говорящий говорит в естественном темпе, около 165 слов в минуту, близком к повседневной речи. 83% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.

Ключевая лексика этого видео

15 слов из видео, которые стоит выучить, с произношением и значением:

Слово	Произношение	Значение
palette существительное	/ˈpælɪt/	пали́тра
package существительное	/ˈpæk.ɪd͡ʒ/	паке́т, посы́лка
artificial прилагательное	/ˌɑː.tɪˈfɪʃ.əl/	иску́сственный
preference существительное	/ˈpɹɛf(ə)ɹ(ə)ns/	предпочте́ние, префере́нция
beverage существительное	/ˈbɛv(ə)ɹɪd͡ʒ/	напи́ток, питьё
juice существительное	/d͡ʒuːs/	сок
innovation существительное	/ˌɪn.əˈveɪ.ʃən/	нова́торство, иннова́ция
invest глагол	/ɪnˈvɛst/	вкла́дывать, вложи́ть
predict глагол	/pɹɪˈdɪkt/	предска́зывать, предсказа́ть
entrepreneur существительное	/ˌɑn.tɹə.pɹəˈnɝ/	предпринима́тель, предпринима́тельница
investor существительное	/ɪnˈvɛs.tə(ɹ)/	инве́стор, вкла́дчик
alcoholic существительное	/ˌæl.kəˈhɔ.lɪk/	алкого́лик, алкоголи́чка
ingredient существительное	/ɪnˈɡɹiːdi.ənt/	составна́я часть, ингредие́нт
disruption существительное	/dɪsˈɹʌpʃən/	наруше́ние, срыв
establish глагол	/ɪˈstæb.lɪʃ/	устана́вливать, установи́ть

Фразовые глаголы, которые вы услышите

Слово	Произношение	Значение
set up глагол	/ˌsɛt ˈʌp/	устана́вливать, установи́ть
take up глагол		поднимать

Грамматика в этом видео

Конструкции, которые говорящий использует чаще всего, с точными словами из видео:

Конструкция	В видео
Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает	is packaged · is expected · was founded
Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас	you've bought · has been · has had

Произношение, на которое стоит обратить внимание

Говорящий использует 4 сокращённых и редуцированных форм, например we're, they're, you've. Произносите их коротко, так, как слышите.

Звуки «th»: gather /ˈɡæðɚ/, strengthen /ˈstɹɛŋ(k)θən/, synthesize /ˈsɪnθəsaɪz/
Звуки «sh» и «zh»: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, disruption /dɪsˈɹʌpʃən/, establish /ɪˈstæb.lɪʃ/, inspiration /ˌɪn.spɪˈɹeɪ.ʃən/
Длинные слова — следите за ударением: artificial /ˌɑː.tɪˈfɪʃ.əl/, innovation /ˌɪn.əˈveɪ.ʃən/, entrepreneur /ˌɑn.tɹə.pɹəˈnɝ/, alcoholic /ˌæl.kəˈhɔ.lɪk/, ingredient /ɪnˈɡɹiːdi.ənt/

Звуки, трудные для русскоязычных:

Звонкие согласные в конце слова — не оглушайте их: package /ˈpæk.ɪd͡ʒ/, beverage /ˈbɛv(ə)ɹɪd͡ʒ/, lab /læːb/, solve /sɒlv/, expand /ɪkˈspænd/

Как заниматься с этим видео

Прослушайте всё видео один раз молча и выпишите незнакомые слова.
Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как palette, package, artificial.

Что такое техника Shadowing?

Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.

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Практика Shadowing: How AI is helping brands identify consumer trends faster - Изучайте разговорный английский по видео

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