쉐도잉 연습: Overtourism puts destinations under pressure | Vietnam Today - YouTube로 영어 말하기 배우기

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As Asia enters its peak travel season,
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As Asia enters its peak travel season,
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the strong return of tourism is bringing both opportunities and pressure.
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Popular destinations are welcoming more visitors,
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but many are also facing crowded streets,
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strained services and growing concerns from local communities.
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So what is over-tourism and why is it becoming a bigger challenge after the pandemic?
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Let's take a closer look.
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Tourism is one of the world's most important economic sectors.
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It creates jobs, supports small businesses,
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generates income for local communities,
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and help promote culture and heritage.
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But when visitors' number grows too quickly,
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the benefits can come at a cost.
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Over-tourism happens when a destination receives more tourists than it can sustainably manage.
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This can lead to crowded streets,
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pressure on transport and public services,
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rising living costs, environmental issues and frustration among local residents.
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After the pandemic, many travelers have been eager to make up for lost time.
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This has helped revive the industry,
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but it has also intensified pressure on already popular destinations.
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The challenge now is not simply to attract more tourists,
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but to manage tourism more effectively effectively.
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Following that overview we now look more closely at how over tourism is playing out across Asia
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and what destinations can do to manage growth more sustainably.
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We spoke with Solin Ling-Leh,
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a hospitality and sustainable tourism expert about the pressures facing popular destinations
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and why success in tourism should be measured beyond visitor numbers.
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Thank you for As tourist numbers rise across Asia,
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what pressures are popular destinations facing and how serious is the issue of over-tourism?
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Thank you for the question.
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So right now, the rising of visitor number in Asia is,
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as you mentioned, characterized as the term we often call as over tourism.
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So in destinations like, for example,
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in Phuket, Thailand, Bali, Indonesia,
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or Kyoto in Japan, the excessive increase or explosion of tourism has reintroduced environmental degradation and social tension.
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Over tourism, you know, less of over tourism as a problem for total number of tourists arriving,
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arriving but more of a problem of concentration in space
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and time across asia destinations are trying to manage tourism pressure
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in different ways what strategies do you think are working best
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especially in reducing pressure on overcrowded areas it's actually quite hard to answer
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to say that which approach works best because different destinations are at very different stages in the destination area life cycle.
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So there is no one solution or one approach fits all.
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For example, in the case of Kyoto,
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they actually look at the combined between technology,
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like combined GPS trajectories, and with the online route and service reviews to identify the alternative construction.
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While for Thailand, the cheaper was more high value and regional with the BCG economy model and the tooling project.
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So they launched a direct flight that might pass the main hub that brings directly the tourists to regional destinations.
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Beyond arrival numbers, what should destinations measure to understand whether tourism growth is sustainable and beneficial for local communities?
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So the traditional reliance on arrival numbers as the main or primary matrix,
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and let up the social and environmental aspect.
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So looking beyond, you know,
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since like, like, you're beyond 2025,
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right now 2026, the measure of tourism impact is also have to apply for meaningful outcomes,
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especially when you look at multiple stakeholders involved in tourism.
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So for communities, for example,
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success is, you know, The success factor is looked at by job creation,
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income retention, and the preservation of cultural heritage than just the quantity of visitors passing through.
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The second indicator is the residence inspection.
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So basically, this indicator monitors citizens' sentiment,
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especially regarding crowding, noise and etiquette.
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Then we also look at infrastructure and resource law.
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The last one is the inclusive growth metrics where it looks at the participation of women,
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youth and even the marginalized groups in the tourism value chain.
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Thank you for your insights.
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So as we have learned,
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countries across Asia are rethinking tourism beyond visitor numbers.
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From coastal communities in Vietnam to rural destinations in China,
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tourism is increasingly being linked with ecology,
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culture, local livelihoods and new consumer experiences.
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The aim is not only to attract more visitors,
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but to create trips that bring deeper value for travelers and more sustainable benefits for communities.
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April marks the start of the peak tourist season at Hon Yen Islet in Dac Lac, Vietnam.
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Local cooperative members are busy taking visitors on basket boat tours to explore the area and see the coral reef,
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while guiding them to protect the environment and avoid damaging conservation zones.
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We show visitors scenic spots,
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swimming areas, swift-lit caves and protected zones.
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Hon Yian Islet is home to 17 coral species.
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One, a hotspot polluted by plastic waste,
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the reef was damaged by both tourists and local fishing due to weak management.
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Today, the environment has been revived.
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Local are protecting the reef while earning income from tourism.
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The cooperative has successfully created and operated six all-inclusive tours.
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We continue to support the cooperative and local community in developing tourism products linked to coral reef conservation,
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monitoring reef health and ensuring marine sustainability.
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We are also helping design new tours and develop sustainable tourism and local capacity."
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Meanwhile China's rural tourism sector has maintained a strong growth momentum this year,
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highlighting new industries and business models.
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according to an official from China's Ministry of Agriculture and Rural Affairs.
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Driven by experiential tourism, the sector has seen increasingly diverse consumer experiences in the first quarter of 2026.
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We will promote a range of distinctive,
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diverse and premium rural itineraries,
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create customer-centered, culturally rich and distinctive experiential products,
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thereby generating more employment opportunities and increasing farmers' incomes.
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The rural tourism sector generated revenue of nearly US$140 billion in 2025,
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while villagers' annual per capita disposable income reached nearly US$6,000.

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