Shadowing Practice: The Short-Term "Mistake" That Made Long-Term Impact - Learn English Speaking with Video
Les maken...
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a company that's truly purpose -driven, the decisions that they make will be consistent with that purpose.
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I'll give you an example.
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There's a big chain of pharmacies, chemists in the U .S called CVS.
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A lot of you probably know it.
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And they would have meetings with doctors and hospitals because they have, you know, partnerships.
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And at some point, at the end of all of these meetings, there was this uncomfortable moment when one of the doctors in the meeting would ask the question,
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don't you sell cigarettes in your shops and here they have a purpose statement
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that says we care about the health of our customers that's why we're in business
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and so they went back to the drawing board
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and they said you know
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if we really care about our purpose we should remove cigarettes from our shops
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and they did they pulled cigarettes
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and they this was billions of dollars worth of revenues not millions billions they literally just axed them
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and wall street went nuts how can you do this?
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All that business is going to go somewhere else, etc., etc. Turned out the business didn't go other places.
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What ended up happening was the customers were grateful
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and they bought more of other things and they chose to go to CVS.
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Yes, their stock plummeted for a short period only because Wall Street punished them.
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It came back and as important as the customers' liking favor,
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the employees were really proud to work for a company that actually said, did what it said.
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Now you look at their competition, you know, Walgreens and Boots, they have the same purpose statement, and yet they didn't make the same decision.
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You know, they would, and when questioned by the press, they would say, well, we sell smoking cessation products, you know, which is like selling donuts and diet books right next to each other.
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You know, one's an instant gratification, the other one requires work, you buy the donut.
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So you can easily tell when a company truly obeys its purpose if you look at the decisions that they make.
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They should be consistent.
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Waarom oefenen met deze video om te spreken?
Deze video is perfect voor het verbeteren van je engelse spreekvaardigheid, vooral als je houdt van schaduw spreken (het naopvolgen van een spreker meteen na hem). De dialoog is helder, praktisch en bevat een boeiend verhaal over een bedrijf dat keuzes maakt op basis van zijn doel. Door mee te spreken, leer je niet alleen nieuwe woorden, maar ook hoe je een verhaal structuur en emotie geeft. Bovendien helpt het om je luistervaardigheid en reactietijd te verbeteren—ideaal voor echte conversaties!
Grammatica & expressies in context
Let's op deze handige structuren in de video:
- "Turned out the business didn't go other places": "Turned out" wordt vaak gebruikt om een verrassende uitkomst te verklaren. Praktisch voor het vertellen van verhalen! Probeer het: "Ik dacht dat hij te laat zou komen, maar turned out hij was al klaar."
- "they literally just axed them": "Axed" betekent hier "weggenomen" of "gestopt". Een informeel maar krachtig woord. Gebruik het om acties te beschrijven: "Ze hebben de oude regels axed om meer flexibiliteit te creëren."
- "you can easily tell when a company truly obeys its purpose": "Tell" wordt hier gebruikt om "zien" of "herkennen" te betekenen. Handig voor meningen geven: "Je kunt tell dat hij nervous is door zijn handen te kijken."
Veelvoorkomende uitspraaktraps
Sommige woorden in de video kunnen lastig zijn. Let op:
- "pharmacies": Zeg het als "fahr-muh-seez", niet "far-muh-seez". De "ph" klinkt als "f", en de laatste letter is een "z"-geluid.
- "cessation": Dit is "se-say-shun". Let op de "t" die bijna niet hoorbaar is. Herhaal het: "smoking cessation products" (producten om te stoppen met roken).
- "consistent": Zeg "kun-sis-tent", met de klemtoon op de tweede lettergreep. Vermijd het om het te zeggen als "kon-sis-tent"—dat klinkt minder natuurlijk.
Wil je extra oefenen? Gebruik een shadowing app om de video te herhalen en je uitspraak te vergelijken. Met schaduwspreekt wordt je engelse spreekvaardigheid oefenen leuk en effectief—en je zult zien dat je snel vooruitgang maakt! 🚀
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.