Pratique du Shadowing: The Short-Term "Mistake" That Made Long-Term Impact - Apprendre l'anglais à l'oral avec la vidéo
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a company that's truly purpose -driven, the decisions that they make will be consistent with that purpose.
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I'll give you an example.
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There's a big chain of pharmacies, chemists in the U .S called CVS.
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A lot of you probably know it.
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And they would have meetings with doctors and hospitals because they have, you know, partnerships.
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And at some point, at the end of all of these meetings, there was this uncomfortable moment when one of the doctors in the meeting would ask the question,
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don't you sell cigarettes in your shops and here they have a purpose statement
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that says we care about the health of our customers that's why we're in business
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and so they went back to the drawing board
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and they said you know
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if we really care about our purpose we should remove cigarettes from our shops
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and they did they pulled cigarettes
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and they this was billions of dollars worth of revenues not millions billions they literally just axed them
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and wall street went nuts how can you do this?
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All that business is going to go somewhere else, etc., etc. Turned out the business didn't go other places.
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What ended up happening was the customers were grateful
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and they bought more of other things and they chose to go to CVS.
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Yes, their stock plummeted for a short period only because Wall Street punished them.
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It came back and as important as the customers' liking favor,
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the employees were really proud to work for a company that actually said, did what it said.
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Now you look at their competition, you know, Walgreens and Boots, they have the same purpose statement, and yet they didn't make the same decision.
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You know, they would, and when questioned by the press, they would say, well, we sell smoking cessation products, you know, which is like selling donuts and diet books right next to each other.
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You know, one's an instant gratification, the other one requires work, you buy the donut.
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So you can easily tell when a company truly obeys its purpose if you look at the decisions that they make.
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They should be consistent.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B2 s’appuie sur la vidéo « The Short-Term "Mistake" That Made Long-Term Impact ». Les mots qui reviennent le plus souvent : purpose, cigarettes, customers, decision, meeting. Cette vidéo contient 25 phrases et 360 mots à répéter en shadowing. La partie parlée dure 2:02. Le locuteur parle à un rythme naturel d’environ 177 mots par minute, proche d’une conversation courante. 87 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| cigarette nom | /ˈsɪɡəɹɛt/ | cigarette |
| consistent adjectif | /kənˈsɪs.tənt/ | constant |
| partnership nom | /ˈpɑɹtnɚʃɪp/ | partenariat |
| grateful adjectif | /ˈɡɹeɪtf(ə)l/ | reconnaissant |
| instant nom | /ˈɪnstənt/ | instant |
| uncomfortable adjectif | /ʌnˈkʌm.fɚ.tə.bl̩/ | inconfortable |
| punish verbe | /ˈpʌnɪʃ/ | punir, châtier |
| pharmacy nom | /ˈfɑɹməsi/ | pharmacie, officine |
| obey verbe | /oʊˈbeɪ/ | obéir, obtempérer |
| axe nom | /æks/ | hache, cognée |
| chemist nom | /ˈkɛmɪst/ | chimiste |
| cessation nom | /sɛˈseɪʃən/ | cessation |
| doughnut nom | /ˈdəʊnʌt/ | beignet, donut |
| gratification nom | /ˌɡɹætɪfɪˈkeɪʃən/ | gratification |
| plummet verbe | /ˈplʌmət/ | dégringoler, chuter |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| come back verbe | revenir |
| end up verbe | se terminer, se finir |
| turn out verbe | se finir, se terminer |
Prononciation à surveiller
Le locuteur utilise 5 contractions et formes réduites, comme didn't, don't, I'll. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: partnership /ˈpɑɹtnɚʃɪp/, punish /ˈpʌnɪʃ/, cessation /sɛˈseɪʃən/, gratification /ˌɡɹætɪfɪˈkeɪʃən/
- Mots longs — placez bien l’accent: uncomfortable /ʌnˈkʌm.fɚ.tə.bl̩/, gratification /ˌɡɹætɪfɪˈkeɪʃən/
Les sons difficiles pour les francophones :
- /r/ anglais — langue recourbée, sans frotter la gorge: cigarette /ˈsɪɡəɹɛt/, partnership /ˈpɑɹtnɚʃɪp/, grateful /ˈɡɹeɪtf(ə)l/, pharmacy /ˈfɑɹməsi/, gratification /ˌɡɹætɪfɪˈkeɪʃən/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Commencez à la vitesse 0,75×, répétez phrase par phrase, puis revenez à la vitesse normale quand cela devient facile.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme cigarette, consistent, partnership.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.