Shadowing Practice: The Short-Term "Mistake" That Made Long-Term Impact - Learn English Speaking with Video

Creating lesson...
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a company that's truly purpose -driven, the decisions that they make will be consistent with that purpose.
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I'll give you an example.
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There's a big chain of pharmacies, chemists in the U .S called CVS.
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A lot of you probably know it.
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And they would have meetings with doctors and hospitals because they have, you know, partnerships.
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And at some point, at the end of all of these meetings, there was this uncomfortable moment when one of the doctors in the meeting would ask the question,
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don't you sell cigarettes in your shops and here they have a purpose statement
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that says we care about the health of our customers that's why we're in business
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and so they went back to the drawing board
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and they said you know
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if we really care about our purpose we should remove cigarettes from our shops
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and they did they pulled cigarettes
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and they this was billions of dollars worth of revenues not millions billions they literally just axed them
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and wall street went nuts how can you do this?
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All that business is going to go somewhere else, etc., etc. Turned out the business didn't go other places.
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What ended up happening was the customers were grateful
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and they bought more of other things and they chose to go to CVS.
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Yes, their stock plummeted for a short period only because Wall Street punished them.
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It came back and as important as the customers' liking favor,
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the employees were really proud to work for a company that actually said, did what it said.
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Now you look at their competition, you know, Walgreens and Boots, they have the same purpose statement, and yet they didn't make the same decision.
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You know, they would, and when questioned by the press, they would say, well, we sell smoking cessation products, you know, which is like selling donuts and diet books right next to each other.
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You know, one's an instant gratification, the other one requires work, you buy the donut.
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So you can easily tell when a company truly obeys its purpose if you look at the decisions that they make.
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They should be consistent.

What You'll Learn from This Clip

This video is a goldmine for building English speaking practice skills, especially when it comes to explaining complex ideas clearly. You’ll learn how to structure a story with a problem-solution-impact flow—perfect for conversations or presentations. Plus, it’ll help you practice natural hesitation (like "you know" or "and so") to sound more conversational, not scripted. Finally, you’ll pick up how to emphasize key points (like "billions of dollars") to keep listeners engaged.

Listen For These Sounds

Pay attention to connected speech in phrases like "there was this uncomfortable moment"—the "was this" links smoothly into "wazthis." You’ll also hear reductions: "they would’ve" becomes "they’d’ve" and "don’t you" shortens to "doncha." Notice how "axed them" blends into "axedem"—a common linking trick native speakers use. These small sounds make a big difference in how natural you sound, so practice them with a shadowing site to nail the rhythm.

Say It Like a Native

To mirror the speaker’s style, focus on shadow speech—repeat the lines right after the video, matching the stress and pauses. For example, stress "truly purpose-driven" and "billions of dollars" to highlight importance. The speaker uses a steady, conversational rhythm—avoid rushing through "the customers were grateful and they bought more of other things." Instead, pause slightly after "grateful" to let the point land. Use a shadowspeaks tool to compare your tone; native speakers often rise in pitch when asking a question ("how can you do this?") and fall when making a statement. Mastering this rhythm will make your shadow speak sound effortless, turning practice into real-world confidence.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →