Prática de Shadowing: Lesson 1 - Purchasing management - concepts 101 - Learn main concepts in corporate purchasing - Aprenda a falar inglês com vídeo

have you bought something that you didn't like and after giving your money

and take the product you realized i've made a wrong decision

why do you think it happens let's try to break down the puzzle

and figure out how individuals decide choose and buy things

and then trace a parallel with the corporate purchasing my name

is america queen in this lesson we'll be exploring the purchasing context purpose

and terminology welcome let's start learning we've learned in the marketing class

that there is a buying process

that most customers follow it starts with the need recognition then usually people search for information about products.

They identify alternatives and then make the decision which product they will buy.

After using the product, they may like it or be frustrated with their choice.

Even educated customers may regret after buying something,

can be their own feelings about the product or motivated by opinions from friends and family.

If these things can happen with a simple personal purchasing, imagine what can happen in a corporate purchasing.

By comparing personal and corporate purchases, we can gain insights about the professional purchasing work.

What are the differences between personal and corporate purchasing?

In the personal side, it is based on your personal needs and desires.

It is your own decision all the way through.

You have a need, have the money, you alone can decide to buy, choose the product that you like,

buy, pay, take the product with you and use it as you want.

In the other hand, in companies, as a purchasing professional, you are responsible for fulfilling the needs of other people.

The buying decision is made by a bunch of people the payment is handled by some guys,

the product transportation, storage and usage by people that you may not know.

Now let's explore why corporate purchasing is more complicated and risky.

It is mainly because the needs come from distinct groups and people, and worse, these needs can be contradictory.

For instance, operations may want the best equipment that can be more expensive

that may be contrary to the marketing needs to price the product in a competitive range.

To find out the best overall solution for all business units, the work must be coordinated in a purchasing process.

If well done, the purchasing process can bring several benefits.

Maximize value, promote savings, develop relationships with external partners that can leverage innovation,

acquire components and materials with high quality,

reduce time to market, reduce supply risk and support business continuity,

increase contribution to profits, improve the competitive advantage.

The purchasing process and the activity procedures help purchasing professionals to find the most suitable solution for the company.

Next, let's check the main activities of the corporate purchasing process.

The needs usually arise from sales forecast and production plans.

Then, there is a very critical step to identify, sort and define the requirements that will be fulfilled by the purchasing.

After, the purchasing department should look for and choose suppliers that they can provide the solutions according to the requirements.

Also, the purchasing team has to negotiate the technical and commercial terms.

The purchasing is placed, items are received, verified and put available for the company.

After receiving the materials, there is lots of work to be done.

Follow -up with internal clients about the deliveries, quality of the materials, and if the contract terms are being followed.

Thanks for watching.

See you in the next lesson.

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Sobre esta aula

Nesta aula, você vai praticar conversação em inglês enquanto explora conceitos de compras corporativas. Ao acompanhar o vídeo, você aprenderá a comparar compras pessoais e profissionais, entender processos de decisão e identificar benefícios de um bom gerenciamento de compras. É uma oportunidade perfeita para melhorar a pronúncia em inglês e se familiarizar com termos técnicos, tudo de forma prática e envolvente.

Vocabulário e frases chave

Purchasing management: Gerenciamento de compras
Need recognition: Reconhecimento de necessidade
Supply risk: Risco de fornecimento
Time-to-market: Tempo de lançamento
Negotiate terms: Negociar termos
Business continuity: Continuidade do negócio

Dicas de prática

Para treinar o shadowing em inglês com este vídeo, siga estes passos: O narrador fala com uma velocidade média e um tom claro, ideal para iniciantes. Repita frases como "the buying process that most consumers follow" pausando e imitando a intonação. Foque em palavras estressadas, como "critical step" ou "maximize value". Pratique o "shadow speak" em trechos curtos, como a lista de benefícios, para melhorar a fluência. Lembre-se de escutar atentamente antes de repetir — isso ajuda a capturar nuances na pronúncia. Ao aprender inglês com vídeos, a chave é a consistência: dedique 10 minutos por dia a este exercício e veja como sua conversação em inglês melhora gradualmente.

Gramática neste vídeo

As estruturas que o falante mais usa, com as palavras exatas do vídeo:

Estrutura	No vídeo
Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz	be frustrated · is based · is made
Present perfect have/has + particípio passado — uma ação passada que ainda importa agora	have you bought · i've made · we've learned

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

Técnica de shadowing: leia o guia completo passo a passo →

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Sobre esta aula

Vocabulário e frases chave

Dicas de prática

Gramática neste vídeo

O que é a Técnica de Shadowing?