Shadowing Practice: RE2 Unit 7B - Learn English Speaking with Video
Ders oluşturuluyor...
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Track 14 reading 7b the power of perfume
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Perfume says expert perfumer Sophia Grossman is a promise in a bottle
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That promise might be reflected in a perfumes name joy or pleasure for example
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Millions of dollars are spent on the marketing of a perfume so that customers connect a fragrance to luxury
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Attraction or a certain attitude Fragrances can have power over our thoughts and emotions.
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Scientists believe memory and smell are closely connected in our brains, and that certain aromas have the power to call up deep memories.
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Perfume makers are especially aware of this and use scents that touch us deeply.
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In the perfume world, an essence is a material with its own special aroma.
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Some are natural and often derived from flowers
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and plants Others are synthetic copies of rare
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or difficult to obtain essences Perfume authority Arie Fremont says a good fragrance is a balance between naturals
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and synthetics Naturals give richness and roundness,
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synthetics backbone and sparkle Hundreds of new perfumes are put on the market every year Of these,
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few become successful It's a risky business.
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A company introducing a new scent can easily run through a budget of $20 million.
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Profits, however, can be very high.
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One successful fragrance, CK1, from designer Calvin Klein, made $250 million in its first year.
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Image and Marketing In a Paris perfume store, a building of shining stone,
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metal and glass, Famous perfumes are displayed and guarded like the works of art in the nearby Louvre Museum.
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Salespeople are dressed smartly in black, and each type of perfume is sold in a distinctly shaped bottle.
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In perfume sales, the emphasis is on presentation at least as much as on the product.
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So, naturally, France's main competitor in the global perfume market is the United States, where image is all -important.
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Celebrity -branded scents fill the market, each preceded by advertisements and TV appearances designed to create hype.
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Even sports celebrities, like baseball star Derek Jeter, are creating their own fragrance brands.
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It is easy to be confused about which perfume to buy.
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Perfumer Annie Buzantian offers this advice.
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You really can't get an idea whether a perfume works or not until you wear it.
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It's like the difference between a dress on the hanger and a dress on your body, says Bousantien, though Fremont adds,
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your first impression is often the right one.
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