Pratique du Shadowing: Business is Hard Until You Design it Like This - Apprendre l'anglais à l'oral avec la vidéo

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Business can be very tough. There's highs, there's lows, there's pressure to succeed and putting out fires every single day. And there's really a reason that only some people have the guts to do it. I've studied over a thousand businesses. And I've learned that it's not timing, it's not competition, and it's not the market conditions that cause businesses to fail. It's the deeper structural and human mistakes that slowly kill a business and make it impossible for it to be successful. So, these are the six traps that cause businesses to fail and proven ways to avoid them. The first and most common reason why businesses fail is the whole concept of control. A lot of business owners are great at delegating pieces of their business, usually the pieces that they don't like. But the big mistake is they never think about how they would actually replace themselves inside their business. And most people rationalize this. If you are the best at something and you enjoy doing it, why would you train someone else to be good at it? But this is why businesses stay stuck because the owner is still doing the thing that makes them valuable and then they haven't trained someone else to do it and then they don't have time to do the things that are actually required to grow the business. They become a prisoner in this thing that they created. You see, most business owners will tell somebody to do something that they themselves aren't willing to do, which makes them hard to duplicate.
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Think about it. They don't update the CRM. They're not consistent with their follow-through and they end up being stuck in the day-to-day operations because they can do just enough to get by, but it is not the right way that they would be doing it if somebody else inside their business was actually responsible for that function. And this ultimately causes failure because the business owner doesn't have to do everything, but they end up getting stuck in the thing that they're good at.
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But then what happens if they get sick or they want to go on vacation or they want to exit their business? the business tends to fall apart without them. So if this is you, here is what you do. Give yourself a title according to what you actually do every day. If you are responsible for recruiting inside your business, put that function as a recruiter because you are handling hiring. Or if you are the most senior salesperson, think of your title instead of CEO as senior sales rep because that's actually the function that you're in. And then when you start to think about your role as the different functions that you play, you document what you do in each one of them every single day. You set targets around what you would hold somebody else accountable to if they were in that position full-time. And then you hire and train the right person for that role. There is no way someone is ever going to be able to do everything that you do. That is why you are the business owner. But this is how you duplicate yourself within your business so that you can let go of control of the day-to-day and start actually running and scaling your business. Next is number two, and it is a mistake that I have made over and over again. Hiring based on pressure instead of fit. I once hired an employee extremely fast because we needed to fill the spot on the team. We didn't follow a normal interview process and I know for sure that if we had more time, we wouldn't have actually hired the person.

Why practice speaking with this video?

Practicing your speaking skills with this Business is Hard Until You Design it Like This video can significantly enhance your English proficiency. By watching and actively listening to the speaker, you’ll gain insight into business vocabulary and expressions that are relevant in today's competitive job market. Engaging with the content also allows you to immerse yourself in real-world language usage and prepares you for various speaking situations, whether in meetings, interviews, or presentations. Utilizing this shadowing site technique, where you mimic the speaker's words and rhythm, will improve your intonation and fluency.

Grammar & Expressions in Context

Throughout the video, the speaker utilizes several key grammatical structures and expressions that can be beneficial for English learners:

  • Conditional sentences: The speaker often uses if-clauses, such as "if you are the best at something." This structure is essential for discussing possibilities and consequences, especially common in professional contexts.
  • Present continuous tense: Phrases like "are trying to solve the wrong problems" help illustrate ongoing actions, making it a key part of effective communication when discussing current issues in business.
  • Persuasive language: Expressions such as "you have to let other people have those" are indicative of persuasive speaking techniques, which are useful for convincing others of your viewpoints.

Incorporating these structures into your own speaking practice will not only enhance your grammar but also make you sound more natural and authoritative in discussions.

Common Pronunciation Traps

Pay attention to the pronunciation of certain words and phrases that may pose challenges:

  • “metrics”: Be sure to stress the first syllable: MET-rics. This term is frequently used in business contexts and mastering its pronunciation will help you articulate your ideas clearly.
  • “responsible”: This word can trip up learners; practice saying it as re-SPON-si-ble, focusing on the rhythm and stress patterns for clearer communication.
  • “culture”: The pronunciation CUL-ture should be distinct, avoiding common mispronunciations that can confuse listeners.

Utilize resources such as a shadowing app to repeatedly practice these words alongside the video, which will reinforce your ability to speak confidently and clearly during your IELTS speaking practice sessions.

Qu'est-ce que la technique du Shadowing ?

Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.