쉐도잉 연습: How to Start a Business - 영상으로 영어 말하기 배우기
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Many of us want to start our own businesses.
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Public space is filled with reports of new ventures.
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But the reporting on entrepreneurship is heavily skewed in one particular direction:
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towards people who've started new kinds of businesses ; pioneers who've pushed the boundaries of commerce by creating a wholly new offering,
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usually through the help of some form of innovative piece of technology.
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The new entrepreneurs might, for example, have invented an app for measuring and controlling the humidity of clothes closets,
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or they might have come up with a tiny sensor that can detect hunger in domestic animals, or they've built a social platform to connect people planning a trip to Italy.
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This emphasis on novelty can leave us feeling that the chief
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and correct way to become an entrepreneur is invariably going to be through radical, technologically based innovation.
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We may therefore, as we contemplate an entrepreneurial future, ask ourselves, with increasing panic,
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what entirely unthought of idea we might ourselves come up with to propel us forwards.
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In our frenzy, the answers we arrive at may start to lean towards the implausible, the trite or the naive.
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But there is another path.
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Most of the economy is made up of businesses doing stuff that people have always been doing, or have been doing for a very long time.
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Making daily bread, or shirts, or trousers, teaching languages, or giving travellers a bed for the night, raising animals, or fixing teeth.
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In other words, most businesses operate in areas that economists call 'mature', sectors where it's rather hard to come in and make a surprising fortune.
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But that doesn't mean these sectors should be ignored.
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Far from it.
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There are a plethora of hugely meaningful possibilities hiding for us
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in plain sight on account of one perhaps surprising fact about the economy.
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A majority of businesses don't love what they do.
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we might make a basic distinction between two kinds of businesses: pragmatic businesses, and businesses of love.
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Pragmatic businesses are everywhere.
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They almost define for us what we think business is in its essence.
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They know how to make their product or service with a sound degree of competence.
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But there is a practical, unidealistic edge to the way they go about things.
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There isn't anything very powerful drawing them to their particular offering.
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They might easily have been doing something else.
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They don't care about the long term.
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The business is only a vehicle for an underlying financial purpose.
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One eye is always focused on how to sell up.
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didn't have to work, they almost certainly wouldn't.
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Such pragmatic businesses may do fine or even very well for a long time.
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But the motivations are easy enough to spot.
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A discerning eye can tell something crucial within minutes of walking through the door.
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This is not being done with or full love.
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pragmatic businesses dominate the economy.
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One might say that over 85 % of businesses fall into this category.
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But there are parts of the economy, and they are heavily in the minority, where things are being done rather differently.
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Businesses of love produce many varied things, but there are some underlying principles holding them together.
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Here, love means: a total commitment to excellence of a given product
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or service a desire to reinvest almost all profit into guaranteeing this excellence.
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a focus on the long term, because the business is, for its owners, the meaning of life.
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There is no interest in selling the firm right now or perhaps ever.
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The dearest wish might be to give it to someone you love, like your child.
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Love means you almost do it for free and don't only because you need to live.
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You need to pay your employees and you want the business to be able to last into the long term.
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The product or service is what you love and you love it inordinately.
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Businesses of love are the sort where the owner has scoured the world for the best kind of flour
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and wakes up excitedly at dawn to check on the progress of each of the loaves.
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Or the aircraft factory, where the workers think of every play in their building almost like a relative they will always care for.
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Or the stationery shop, where notebooks and paper are viewed as objects of beauty rather than utility.
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Or the travel agency that won't rest until it knows its clients have enjoyed their trips rather than just paid for them.
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Or the sandwich store that views a fine avocado and chicken roll as one of the authentic joys in a tricky life.
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Businesses run for love are not always successful in the standard financial sense of the term.
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Some might just be returning a little over 3 % a year.
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But for these enterprises, money is only ever a means to a greater, more purposeful end.
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There are huge opportunities to hand for any would -be entrepreneurs, because most of the economy is in the hands of people who don't love what they're doing.
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Most law firms, dentist offices, hotels and bakeries aren't in it for love.
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They may be efficient and canny, but they are ultimately just waiting to sell up.
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We don't need to be very original to succeed.
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We don't need to have invented anything very new.
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We just need to make sense of our lives and make an honest living along the way,
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to offer the world something we love a little more intensely than most people do.
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Thank you for commenting, liking and subscribing.
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Our book, A Job to Love, is a practical guide to finding fulfilling work.
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To find out more, follow the link on your screen now.
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이 비디오는 누구를 위한 것인가?
IELTS 스피킹 준비생이나 영어 회화 연습을 통해 실용적인 표현력을 키우고 싶은 중급 이상 학습자에게 적합합니다. 창업에 관한 깊이 있는 토론을 통해 논리적 말하기와 복잡한 주제 다루는 능력을 기르고, 유튜브 영어 공부를 효과적으로 활용하고 싶은 사람들에게 도움이 됩니다.
빼놓을 수 없는 단어와 관용구
- skewed: 편향된. "보도가 한 방향으로 skewed되어 있다"처럼 사용.
- plethora: 다수, 과잉. "plethora of possibilities"는 "수많은 가능성"을 뜻함.
- inordinately: 지나치게, 과도하게. "inordinately love"는 "지나치게 사랑하다"로 번역.
- sell up: 모든 것을 팔아치우다. "사업을 sell up하려고 한다"는 "사업을 매각하려고 한다"는 뜻.
발음을 제대로 연습하는 방법
이 비디오의 스피커는 느린 속도로 명확하게 말하며, 강세와 억양이 논리적 흐름을 따라 변합니다. shadow speech 연습 시 다음 점에 주의하세요. pragmatic과 mature와 같은 단어의 강세 위치(프래그-매틱, 매-처)와 entrepreneurship와 같은 긴 단어의 음절 구분(앤트르프러너쉽)을 정확히 따라하세요. 또한 "the meaning of life"와 같은 구문에서의 연음 현상(더 미닝 오브 라이프)을 주의깊게 듣고 따라하면 자연스러운 발음을 익힐 수 있습니다. shadowspeaks 방법을 사용해 3~5초 간격으로 반복하여 연습하면 효과적입니다.
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 현재완료진행 have/has been + -ing — 전에 시작해 지금도 계속되는 동작 | have always been doing · have been doing |
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | is filled · is made · should be ignored |
| 현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때 | who've started · have invented · they've built |
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.