Shadowing Practice: Market Leader Pre-Intermediate Audio - Unit 3: Company - Learn English Speaking with Video
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
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Woordenschat en spreektips bij deze les
Deze spreekles op niveau B1 is gebaseerd op de video “Market Leader Pre-Intermediate Audio - Unit 3: Company”. Deze woorden komen het vaakst terug: store, recording, customer, fashion, Ikea. Deze video bevat 85 zinnen en 909 woorden om na te spreken. Het gesproken deel duurt 7:12. De spreker praat in een gelijkmatig tempo van ongeveer 126 woorden per minuut, prettig om te shadowen. 88% van de woorden hoort bij de 3.000 meest gebruikte Engelse woorden, dus de woordenschat is goed te volgen.
Belangrijke woorden in deze video
De 15 moeilijkste woorden uit de video, met uitspraak en betekenis:
| Woord | Uitspraak | Betekenis |
|---|---|---|
| euro zelfstandig naamwoord | /ˈjʊɹoʊ/ | euro |
| supplier zelfstandig naamwoord | /səˈplaɪə/ | leverancier |
| conscious bijvoeglijk naamwoord | /ˈkɑn.ʃəs/ | bij bewustzijn, alert |
| overseas bijwoord | /ˌoʊvɚˈsiːz/ | in het buitenland |
| biscuit zelfstandig naamwoord | /ˈbɪs.kɪt/ | biscuit, koekje |
| complicate werkwoord | /ˈkɑmplɪkeɪt/ | compliceren |
| demotivate werkwoord | /ˌdiːˈmoʊtɪveɪt/ | demotiveren |
| turnover zelfstandig naamwoord | /ˈtɝnoʊvɚ/ | omzet, zakencijfer |
| competitor zelfstandig naamwoord | /kəmˈpɛt.ɪ.tɚ/ | concurrent, concurent |
| straightforward bijvoeglijk naamwoord | /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/ | makkelijk, eenvoudig |
| outline zelfstandig naamwoord | /ˈaʊtlaɪn/ | omtrek |
| workforce zelfstandig naamwoord | /ˈwɝk.foɹs/ | werkkracht |
| ambitious bijvoeglijk naamwoord | /æmˈbɪʃ.əs/ | eerzuchtig, ambitieus |
| expectation zelfstandig naamwoord | /ˌɛk.spɛkˈteɪ.ʃən/ | verwachting, afwachting |
| considerably bijwoord | /kənˈsɪdəɹəbli/ | aanzienlijk |
Phrasal verbs die je zult horen
| Woord | Betekenis |
|---|---|
| break down werkwoord | stukgaan, kapot gaan |
Zinnen om te herhalen
Korte, volledige zinnen uit de video die je in alledaagse gesprekken kunt gebruiken:
- How do you stay ahead of the competition in your business?
- Then I'll talk about our overseas stores.
- After that, I'll outline the strengths of the company.
- What are our strengths?
- We're very excited about this new development.
Grammatica in deze video
De structuren die de spreker het meest gebruikt, met de exacte woorden uit de video:
| Structuur | In de video |
|---|---|
| Present perfect have/has + voltooid deelwoord — iets uit het verleden dat nu nog telt | have fallen · there's been · have noticed |
| Present continuous am/is/are + -ing — iets dat nu of in deze periode gebeurt | are working · are going · are acting |
| Toekomst met “will” will + werkwoord — een besluit, belofte of voorspelling | I'll give · I'll talk · I'll outline |
| Toekomst met “going to” be going to + werkwoord — een plan of iets dat je ziet aankomen | I'm going to talk · are we going to do |
Uitspraak om op te letten
De spreker gebruikt 12 samentrekkingen en verkorte vormen, zoals I'll, I'm, doesn't. Spreek ze kort uit, zoals je ze hoort.
- De klanken “sh” en “zh”: conscious /ˈkɑn.ʃəs/, ambitious /æmˈbɪʃ.əs/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, shelf /ʃɛlf/, machinery /məˈʃiːnəɹi/
- Lange woorden — let op de klemtoon: demotivate /ˌdiːˈmoʊtɪveɪt/, competitor /kəmˈpɛt.ɪ.tɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, considerably /kənˈsɪdəɹəbli/, machinery /məˈʃiːnəɹi/
Klanken die Nederlandstaligen lastig vinden:
- Stemhebbende eindmedeklinker — /b/, /d/, /g/, /z/, /v/ niet verscherpen: overseas /ˌoʊvɚˈsiːz/, foothold /ˈfʊthoʊld/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, widespread /ˌwaɪdˈspɹɛd/
- /æ/ — opener dan de Nederlandse “e”: ambitious /æmˈbɪʃ.əs/, tackle /ˈtækəl/
- /w/ — met ronde lippen: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, workforce /ˈwɝk.foɹs/, widespread /ˌwaɪdˈspɹɛd/
Zo oefen je met deze video
- Luister de hele video één keer zonder te spreken en noteer de woorden die je niet kent.
- Spreek zin voor zin na op normale snelheid en herhaal elke zin tot je ritme gelijk is aan dat van de spreker.
- Neem jezelf op en vergelijk met het origineel; let daarbij op woorden als euro, supplier, conscious.
Wat is de Shadowing-techniek?
Shadowing is een wetenschappelijk onderbouwde taalleermethode die oorspronkelijk is ontwikkeld voor professionele tolkentraining en gepopulariseerd door polyglot Dr. Alexander Arguelles. De methode is eenvoudig maar krachtig: je luistert naar native Engelse audio en herhaalt het onmiddellijk hardop — als een schaduw die de spreker volgt met slechts 1–2 seconden vertraging. In tegenstelling tot passief luisteren of grammaticadrills, dwingt shadowing je hersenen en mondspieren om echte spraakpatronen tegelijkertijd te verwerken en te reproduceren. Onderzoek toont aan dat het de uitspraaknauwkeurigheid, intonatie, ritme, verbonden spraak, luisterbegrip en spreekvaardigheid aanzienlijk verbetert — waardoor het een van de meest effectieve methoden is voor IELTS Speaking-voorbereiding en echte Engelse communicatie.