Prática de Shadowing: Market Leader Pre-Intermediate Audio - Unit 3: Company - Aprenda a falar inglês com vídeo
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
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Para quem é este vídeo?
Se você é um aluno de inglês pré-intermediário querendo melhorar a fala, entender conversas profissionais e praticar shadowing, este vídeo é perfeito. Ele combina diálogos reais sobre empresas (como IKEA e Terra Fashions) com explicações claras, ideal para quem quer aprender vocabulário de negócios e desenvolver fluência. Os temas são práticos, e a linguagem é acessível, tornando-o um recurso excelente para quem busca se preparar para situações reais no trabalho ou em aulas.
Palavras e expressões para roubar (e usar!)
O vídeo tem várias expressões úteis. Veja algumas:
- Straightforward: Direto, fácil de entender. Exemplo: "Uma ideia de negócio straightforward".
- Stay ahead of the competition: Ficar à frente da concorrência. Chave para conversas sobre estratégias empresariais.
- Annual turnover: Faturamento anual. Importante para relatos financeiros, como no caso da Terra Fashions.
- Fit the market: Se adaptar ao mercado. Muito usada em discussões sobre expansão.
Essas expressões são frequentes em contextos profissionais, então dominá-las ajuda a se comunicar com mais confiança.
Como melhorar a pronúncia com o vídeo
Para praticar shadowing, use o vídeo como um shadowing site: ouça uma frase, pause e repita imitando a entonação e o ritmo. A pronúncia das falantes é clara, mas preste atenção a:
- Intonação em perguntas: Na pergunta "What are the factors...?", a voz sobe no final, o que é típico em inglês. Repita para capturar esse padrão.
- Conjunções reduzidas: Palavras como "it's" (it is) ou "don't" (do not) são faladas rapidamente. Ouça atentamente para não perder essas conexões.
- Ênfase em palavras-chave: Nas apresentações (como a de Marta Rodriguez), palavras como "basic information", "strengths" e "future plans" são destacadas. Repita com a mesma força para transmitir clareza.
Praticar assim, com shadow speak, ajuda a internalizar o ritmo natural do inglês e a melhorar a pronúncia em inglês de forma eficaz. Lembre-se: a chave é a repetição constante!
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Present perfect have/has + particípio passado — uma ação passada que ainda importa agora | have fallen · there's been · have noticed |
| Present continuous am/is/are + -ing — algo que está acontecendo agora ou nestes dias | are working · are going · are acting |
| Futuro com “will” will + verbo — uma decisão, promessa ou previsão | I'll give · I'll talk · I'll outline |
| Futuro com “going to” be going to + verbo — um plano ou algo que dá para prever | I'm going to talk · are we going to do |
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.