Pratique du Shadowing: Market Leader Pre-Intermediate Audio - Unit 3: Company - Apprendre l'anglais à l'oral avec la vidéo
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale de niveau B1 s’appuie sur la vidéo « Market Leader Pre-Intermediate Audio - Unit 3: Company ». Les mots qui reviennent le plus souvent : store, recording, customer, fashion, Ikea. Cette vidéo contient 85 phrases et 909 mots à répéter en shadowing. La partie parlée dure 7:12. Le locuteur parle à un rythme régulier d’environ 126 mots par minute, confortable pour le shadowing. 88 % des mots font partie des 3 000 mots les plus courants en anglais, le vocabulaire est donc facile à suivre.
Vocabulaire clé de cette vidéo
Les 15 mots les plus avancés de la vidéo, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| euro nom | /ˈjʊɹoʊ/ | euro |
| supplier nom | /səˈplaɪə/ | fournisseur, fournisseuse |
| conscious adjectif | /ˈkɑn.ʃəs/ | conscient |
| overseas adverbe | /ˌoʊvɚˈsiːz/ | à l'étranger |
| biscuit nom | /ˈbɪs.kɪt/ | biscuit |
| complicate verbe | /ˈkɑmplɪkeɪt/ | compliquer |
| demotivate verbe | /ˌdiːˈmoʊtɪveɪt/ | démotiver |
| foothold nom | /ˈfʊthoʊld/ | point d'appui |
| turnover nom | /ˈtɝnoʊvɚ/ | chiffre d'affaires |
| competitor nom | /kəmˈpɛt.ɪ.tɚ/ | compétiteur, compétitrice |
| straightforward adjectif | /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/ | facile, aisé |
| outline nom | /ˈaʊtlaɪn/ | contour |
| workforce nom | /ˈwɝk.foɹs/ | main-d'œuvre, personnel |
| ambitious adjectif | /æmˈbɪʃ.əs/ | ambitieux |
| expectation nom | /ˌɛk.spɛkˈteɪ.ʃən/ | attente |
Les verbes à particule que vous entendrez
| Mot | Sens |
|---|---|
| break down verbe | tomber en panne |
| keep up with verbe | aller de pair avec |
Des phrases à répéter
Des phrases courtes et complètes de la vidéo, à réutiliser dans la conversation de tous les jours :
- How do you stay ahead of the competition in your business?
- Then I'll talk about our overseas stores.
- After that, I'll outline the strengths of the company.
- What are our strengths?
- We're very excited about this new development.
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Present perfect have/has + participe passé — une action passée qui compte encore maintenant | have fallen · there's been · have noticed |
| Présent continu am/is/are + -ing — ce qui se passe en ce moment | are working · are going · are acting |
| Futur avec « will » will + verbe — une décision, une promesse ou une prédiction | I'll give · I'll talk · I'll outline |
| Futur avec « going to » be going to + verbe — un projet ou ce que l’on voit venir | I'm going to talk · are we going to do |
Prononciation à surveiller
Le locuteur utilise 12 contractions et formes réduites, comme I'll, I'm, doesn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: conscious /ˈkɑn.ʃəs/, ambitious /æmˈbɪʃ.əs/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, shelf /ʃɛlf/, machinery /məˈʃiːnəɹi/
- Mots longs — placez bien l’accent: demotivate /ˌdiːˈmoʊtɪveɪt/, competitor /kəmˈpɛt.ɪ.tɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, considerably /kənˈsɪdəɹəbli/, machinery /məˈʃiːnəɹi/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: adjust /əˈd͡ʒʌst/, furniture /ˈfɝ.nɪ.t͡ʃɚ/
- /r/ anglais — langue recourbée, sans frotter la gorge: euro /ˈjʊɹoʊ/, straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, workforce /ˈwɝk.foɹs/, considerably /kənˈsɪdəɹəbli/, machinery /məˈʃiːnəɹi/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme euro, supplier, conscious.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.