शैडोइंग अभ्यास: Market Leader Pre-Intermediate Audio - Unit 3: Company - वीडियो के साथ अंग्रेजी बोलना सीखें

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Unit 3 Companies.

Recording 3 .1.

What are the factors that make IKEA such a highly successful company?

I think for IKEA it starts with a very simple, straightforward business idea.

That is easy to understand, easy to work with, both for customers as well as co -workers actually.

Add to that we have a strong culture in the company that links this together.

I think that's one of the big reasons for us being successful worldwide.

We have designers who are not only good on designing good looking products.

They understand production, they are working closely with our trading offices around the world.

They are going into suppliers, developing with suppliers products in the production line.

Then from there on it's about the packaging, how we transport flat packages.

how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.

Recording 3 .2.

How do you stay ahead of the competition in your business?

That's again is linked to understanding the market, the customer needs, the trends about that, how people live.

Of course also understanding how the competitors are acting, what is going on in the market,

price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.

But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs

and understand that actually we can be very smart and make it practical and not only again good looking furniture.

Recording 3 .3.

I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,

don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.

Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.

Recording 3 .4.

Good morning everyone.

Thanks for coming to my presentation.

My name is Marta Rodriguez.

I'm personnel director of Terra Fashions.

I'm going to talk to you today about our company.

First, I'll give you some basic information about Terra Fashions.

Then I'll talk about our overseas stores.

After that, I'll outline the strengths of the company.

Next, I'll talk about career opportunities with Tara.

And finally, I'll mention our future plans.

I'll be pleased to answer any questions at the end of my talk.

Let me start with some basic facts about Terra.

The company started in 1978.

We are a family -owned business, and our head office is in Córdoba, Spain.

We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.

We have 15 stores in Spain.

All the stores are very profitable.

Right, those are the basic facts.

Let me add a few figures.

We have an annual turnover of about 260 million euros.

Our net profits last year were approximately 16 million euros.

We have a workforce of just over 2 ,000 employees.

So those are the numbers.

Now, about our overseas stores.

We have four large stores in France and another ten in other European countries.

We are planning to open five new stores next year.

What are our strengths?

We keep up with fashion trends.

If we spot a trend, we can bring out a new design in 15 days.

and we get to the stores very quickly We deliver to stores twice a week.

And we sell our designs at the right price.

Okay, now what about career opportunities?

it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business

We will welcome you with open arms.

Finally, a few words about our new project.

We are planning to open a new store in New York next year on Fifth Avenue.

This will give us a foothold in the US market.

We're very excited about this new development.

Well, thanks very much for listening to my talk.

Are there any questions?

Recording 3 .5.

as we can see from this chart our pre -tax profits

have fallen from 8 .9 million euros three years ago to

6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know

that one of the reasons for this fall is that there's been widespread price cutting in the industry

quality chocolates at considerably lower prices.

But surely this doesn't explain everything.

There must be other reasons.

Yes, Benito?

Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.

I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.

We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.

But they are just not selling well.

In addition, even demand for our classic bar is falling.

I think that's a very good point.

I know that motivation among production staff, too, is at an all -time low.

The thing is, our machinery is now quite old.

Some of the machines keep breaking down, and of course this causes delays in production.

Right.

Well, it seems to me that at least we now have a better picture of the situation.

Now, the question is, what are we going to do about it?

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परिदृश्य

इस वीडियो में एक संवाद प्रस्तुत किया गया है जोकि विभिन्न कंपनियों की व्यावसायिक रणनीतियों और उनके सफल होने के कारकों पर केंद्रित है। यह चर्चा विभिन्न कंपनियों, जैसे कि IKEA और Terra Fashions, के बारे में है, जो अपने ग्राहकों की जरूरतों को समझने और बाजार में प्रतिस्पर्धा से आगे रहने के लिए प्रयासरत हैं। संवाद से यह भी स्पष्ट होता है कि कैसे कंपनियां अपने उत्पादों के साथ-साथ समाधान भी प्रदान करती हैं। इस प्रकार, यह वीडियो अंग्रेजी सीखने वालों के लिए एक अद्भुत अवसर है, ताकि वे व्यावसायिक वार्तालाप की बारीकियों को समझ सकें।

उपयोगी शब्द समूह और संयोजन

व्यावसायिक रणनीतियाँ - Business strategies
ग्राहक की जरूरतें - Customer needs
प्रतिस्पर्धा में आगे रहना - Stay ahead of the competition
विपणन के रुझान - Market trends
समाधान प्रदान करना - Offering solutions

आपकी शैडोइंग चुनौती

अब आपके पास एक छोटा सा कार्य है जो आपको अंग्रेजी बोलने का अभ्यास करने में मदद करेगा। वीडियो में से एक वाक्य चुनें, जैसे कि "We are about offering solutions to the market people's needs"। इस वाक्य को ध्यानपूर्वक सुनें और फिर इसे अपनी आवाज में दोहराने की कोशिश करें। ध्यान रखें कि आपकी उच्चारण और अंग्रेजी शैडोइंग की तकनीक सही हो। इस अभ्यास से आप अपनी भाषा कौशल में सुधार कर सकेंगे। यूट्यूब से अंग्रेजी सीखें और अपने बोलने की क्षमता को बेहतर बनाएं!

इस वीडियो का व्याकरण

वक्ता जिन संरचनाओं का सबसे अधिक प्रयोग करता है, वीडियो के असली शब्दों के साथ:

संरचना	वीडियो में
Present perfect have/has + past participle — बीता हुआ काम जिसका असर अभी भी है	have fallen · there's been · have noticed
Present continuous am/is/are + -ing — जो अभी या इन दिनों हो रहा है	are working · are going · are acting
“will” से भविष्य will + क्रिया — फ़ैसला, वादा या अनुमान	I'll give · I'll talk · I'll outline
“going to” से भविष्य be going to + क्रिया — योजना या जो साफ़ होने वाला है	I'm going to talk · are we going to do

शैडोइंग तकनीक क्या है?

शैडोइंग (Shadowing) एक विज्ञान-समर्थित भाषा सीखने की तकनीक है जो मूल रूप से पेशेवर दुभाषिया प्रशिक्षण के लिए विकसित की गई थी। विधि सरल लेकिन शक्तिशाली है: आप मूल अंग्रेज़ी ऑडियो सुनते हैं और तुरंत इसे ज़ोर से दोहराते हैं — जैसे वक्ता की छाया 1-2 सेकंड की देरी से। शोध से पता चलता है कि यह उच्चारण सटीकता, स्वर, लय, जुड़ी हुई ध्वनियाँ, सुनने की समझ और बोलने की प्रवाहशीलता में काफ़ी सुधार करता है।

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