シャドーイング練習: Market Leader Pre-Intermediate Audio - Unit 3: Company - 動画で英語スピーキングを学ぶ
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
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このビデオは誰におすすめ？
中級前半レベルで、英語スピーキング練習やビジネス英語の基礎を身につけたい方にぴったりです。会社紹介、市場戦略、プレゼンテーションの構造など、実用的な場面で使える表現が満載。shadow speak（シャドーイング）の練習にも最適で、自然な会話のリズムや流れを掴むことができます。
覚えておきたいフレーズ&イディオム
ビジネス英語で頻出の表現がたくさん！すぐに使えるワードをピックアップしました。
- straightforward business idea：分かりやすいビジネスアイデア。「単純明快な事業理念」とも訳せます。
- stay ahead of the competition：競合他社より一歩先を行く。市場で優位に立つためのキーフレーズ。
- annual turnover：年間売上高。ビジネスプレゼンテーションで必ず出てくる単語です。
- fashion-conscious：ファッションに敏感な。顧客層を表す時に便利な表現。
発音を上達させるコツ
このビデオのスピーカーは明瞭でリズミカルな発音です。英語の発音を良くするために、特に注意すべきポイントを教えます。
- link this togetherの「link」：子音の「l」をはっきりと発音し、「i」の音を短く抑えましょう。
- approximately：「əˈprɒksɪmətli」と発音し、途中の「ks」の音を滑らかに繋げます。shadow speakで何度も繰り返し練習すると、自然に口に出せるようになります。
- プレゼンテーションの構造を表すフレーズ（First, Then, After thatなど）：語尾を上げずに平たく発音し、リスナーに流れを伝えましょう。
少しずつ練習して、英語シャドーイングでスピーキング力をアップしましょう！毎日10分でも続ければ、確実に進歩が見られます。
この動画の文法
話し手がよく使っている文型を、動画の実際の表現とともに紹介します。
| 文型 | 動画での表現 |
|---|---|
| 現在完了形 have/has + 過去分詞 — 過去の出来事が今も関係している | have fallen · there's been · have noticed |
| 現在進行形 am/is/are + -ing — 今まさに、または最近起きていること | are working · are going · are acting |
| 「will」の未来表現 will + 動詞 — その場の決定、約束、予測 | I'll give · I'll talk · I'll outline |
| 「going to」の未来表現 be going to + 動詞 — 予定や、起こりそうだと分かること | I'm going to talk · are we going to do |
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。