Практика Shadowing: Market Leader Pre-Intermediate Audio - Unit 3: Company - Изучайте разговорный английский по видео
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
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Почему практиковать речь на английском с этим видео?
Видео предлагает реальные контексты общения в деловой сфере: разговор о успехе компании, презентация о бизнесе. Это идеально подходит для практики разговорного английского, так как вы учитесь понимать и воспроизводить естественную речь профессионалов. Метод shadow speak (последование за речью) здесь особенно эффективен: вы повторяете фразы сразу после спикеров, тренируя темп, интонацию и словарный запас. Это помогает привыкнуть к живой речи, а не к учебным текстам.
Грамматика и выражения в контексте
- Структура презентации: "First, I'll give... Then I'll talk... After that, I'll outline..." — удобные фразы для организации речи. Они помогут вам логично строить рассказы или доклады.
- Фразы для описания компании: "We are a family-owned business", "annual turnover of about 260 million euros" — ключевые выражения для характеристики бизнеса, которые часто используются в деловых переговорах.
- Выражения для анализа конкурентности: "stay ahead of the competition", "understand customer needs" — полезные конструкции для обсуждения стратегий компании.
Трудные места в произношении
В видео есть слова, которые могут вызвать сложности. Например, "IKEA" произносится как [аɪˈkiːə], а не "икеа" по-русски. Еще одно слово — "turnover" ([ˈtɜːrnəʊvə]) — часто путают с "turn over". Также обращите внимание на интонацию в вопросах: "What are the factors..." имеет восходящую интонацию в начале, что важно для правильной передачи смысла. Используйте метод shadow speech, чтобы повторять эти слова и фразы, улучшая произношение английского.
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | have fallen · there's been · have noticed |
| Present Continuous am/is/are + -ing — то, что происходит сейчас или в эти дни | are working · are going · are acting |
| Будущее с «will» will + глагол — решение, обещание или прогноз | I'll give · I'll talk · I'll outline |
| Будущее с «going to» be going to + глагол — план или то, что явно произойдёт | I'm going to talk · are we going to do |
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.