쉐도잉 연습: Market Leader Pre-Intermediate Audio - Unit 3: Company - 영상으로 영어 말하기 배우기

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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?

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영상의 맥락과 배경

이 영상은 기업에 관한 주제로, IKEA의 성공 요인과 Terra Fashions의 기업 소개 등을 다룹니다. IKEA는 간단한 비즈니스 아이디어와 강력한 문화, 디자인과 생산의 연계, 플랫 패키지 등의 전략으로 세계적으로 성공했으며, Terra Fashions는 스페인 기반의 패션 기업으로 해외 진출과 미래 계획을 설명합니다. 이러한 기업 관련 대화는 비즈니스 영어 실력을 키우는 데 유용하며, 유튜브 영어 공부 시에 자주 접할 수 있는 내용입니다.

일상 커뮤니케이션에 유용한 상위 5개 구문

  • "Add to that" - "게다가"라는 뜻으로, 이유나 사실을 추가할 때 사용합니다. 예: "그 제품은 가성비가 좋습니다. Add to that 디자인도 멋져서 인기가 많아요."
  • "stay ahead of the competition" - "경쟁에서 앞서가다"로, 비즈니스에서 중요한 표현입니다. 예: "지속적인 혁신으로 경쟁에서 앞서가는 것이 우리의 목표입니다."
  • "stay true to yourself" - "자신을 고수하다"로, 원칙을 지킬 때 사용합니다. 예: "변화하는 시장에서도 자신의 가치를 고수해야 합니다."
  • "outline the strengths" - "강점을 개요로 설명하다"로, 프레젠테이션에서 자주 사용됩니다. 예: "다음으로 회사의 강점을 간단히 설명하겠습니다."
  • "annual turnover" - "연간 매출"로, 기업의 재무 상황을 설명할 때 필요한 용어입니다. 예: "회사의 연간 매출은 10억 원입니다."

스텝바이스텝 쉐도잉 가이드

이 영상은 비즈니스 용어와 프레젠테이션 구조가 포함되어 있어 쉐도잉 연습에 적합합니다. shadow speech를 하기 위해 다음 단계를 따라해 보세요. 첫째, 영상을 2-3회 듣고 전체 내용을 이해합니다. 특히 IKEA의 성공 요인과 Terra Fashions의 프레젠테이션 흐름을 파악합니다. 둘째, 짧은 구절로 나누어 반복해서 듣고 따라합니다. 예를 들어 "Add to that we have a strong culture..."와 같은 구문을 5-6회 반복하며 발음과 억양을 맞춥니다. 셋째, 속도를 조절하며 연습합니다. 처음에는 느리게, 익숙해지면 원래 속도로 따라합니다. 넷째, 녹음하여 자신의 발음과 원본을 비교합니다. 차이점을 찾아 수정하며 정확도를 높입니다. 이와 같은 방법으로 shadowing site에서도 연습할 수 있으며, shadowspeak 기술을 향상시킬 수 있습니다. 비즈니스 영어의 실용성을 체감하면서 말하기 능력을 키울 수 있습니다.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때have fallen · there's been · have noticed
현재진행 am/is/are + -ing — 지금 또는 요즘 일어나고 있는 일are working · are going · are acting
“will” 미래 will + 동사 — 결정, 약속 또는 예측I'll give · I'll talk · I'll outline
“going to” 미래 be going to + 동사 — 계획이나 곧 일어날 것이 분명한 일I'm going to talk · are we going to do

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

섀도잉 방법: 단계별 전체 가이드 읽기 →