Shadowing Practice: Market Leader Pre-Intermediate Audio - Unit 3: Company - Learn English Speaking with Video

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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?

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Vocabulario y notas de pronunciación para esta lección

Esta lección de conversación de nivel B1 se basa en el vídeo “Market Leader Pre-Intermediate Audio - Unit 3: Company”. Las palabras que más se repiten: store, recording, customer, fashion, Ikea. Este vídeo tiene 85 frases y 909 palabras para practicar shadowing. La parte hablada dura 7:12. El hablante mantiene un ritmo constante de unas 126 palabras por minuto, cómodo para el shadowing. El 88 % de las palabras está entre las 3.000 más comunes del inglés, por lo que el vocabulario es fácil de seguir.

Vocabulario clave de este vídeo

Las 15 palabras más avanzadas del vídeo, con su pronunciación y significado:

PalabraPronunciaciónSignificado
euro sustantivo/ˈjʊɹoʊ/euro
supplier sustantivo/səˈplaɪə/proveedor, proveedora
conscious adjetivo/ˈkɑn.ʃəs/consciente
overseas adverbio/ˌoʊvɚˈsiːz/en ultramar, ultramarinamente
biscuit sustantivo/ˈbɪs.kɪt/galleta, bísquet
complicate verbo/ˈkɑmplɪkeɪt/complicar, complejizar
foothold sustantivo/ˈfʊthoʊld/punto de apoyo, apoyatura podal
turnover sustantivo/ˈtɝnoʊvɚ/cifra de negocios
competitor sustantivo/kəmˈpɛt.ɪ.tɚ/contrincante
straightforward adjetivo/ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/sencillo, llano
outline sustantivo/ˈaʊtlaɪn/contorno
workforce sustantivo/ˈwɝk.foɹs/mano de obra, fuerza laboral
ambitious adjetivo/æmˈbɪʃ.əs/ambicioso
expectation sustantivo/ˌɛk.spɛkˈteɪ.ʃən/expectación
considerably adverbio/kənˈsɪdəɹəbli/considerablemente

Phrasal verbs que vas a escuchar

PalabraSignificado
break down verbodescomponerse, averiarse
bring out verborealzar, resaltar
keep up with verboseguir, ir al paso

Frases que vale la pena repetir

Frases cortas y completas del vídeo que puedes reutilizar en la conversación diaria:

  • How do you stay ahead of the competition in your business?
  • Then I'll talk about our overseas stores.
  • After that, I'll outline the strengths of the company.
  • What are our strengths?
  • We're very excited about this new development.

Gramática en este vídeo

Las estructuras que más usa el hablante, con las palabras exactas del vídeo:

EstructuraEn el vídeo
Present perfect have/has + participio pasado — una acción pasada que sigue importando ahorahave fallen · there's been · have noticed
Present continuous am/is/are + -ing — algo que ocurre ahora o en estos díasare working · are going · are acting
Futuro con “will” will + verbo — una decisión, una promesa o una predicciónI'll give · I'll talk · I'll outline
Futuro con “going to” be going to + verbo — un plan o algo que se ve venirI'm going to talk · are we going to do

Pronunciación a tener en cuenta

El hablante usa 12 contracciones y formas reducidas, como I'll, I'm, doesn't. Dilas en su forma corta, tal como las oyes.

  • Los sonidos de “sh” y “zh”: conscious /ˈkɑn.ʃəs/, ambitious /æmˈbɪʃ.əs/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, shelf /ʃɛlf/, machinery /məˈʃiːnəɹi/
  • Palabras largas — cuida el acento: demotivate /ˌdiːˈmoʊtɪveɪt/, competitor /kəmˈpɛt.ɪ.tɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, considerably /kənˈsɪdəɹəbli/, machinery /məˈʃiːnəɹi/

Sonidos difíciles para hispanohablantes:

  • /v/ — no es /b/: los dientes tocan el labio inferior: overseas /ˌoʊvɚˈsiːz/, demotivate /ˌdiːˈmoʊtɪveɪt/, turnover /ˈtɝnoʊvɚ/, motivation /ˈmoʊ.tə.veɪ.ʃən/
  • /z/ — sonora, no /s/: overseas /ˌoʊvɚˈsiːz/, presentation /ˌpɹɛzn̩ˈteɪʃn̩/

Cómo practicar con este vídeo

  1. Escucha el vídeo entero una vez sin hablar y anota las palabras que no conoces.
  2. Haz shadowing frase por frase a velocidad normal, repitiendo cada una hasta que tu ritmo coincida con el del hablante.
  3. Grábate y compara con el original, prestando atención a palabras como euro, supplier, conscious.

¿Qué es la Técnica de Shadowing?

Shadowing es una técnica de aprendizaje de idiomas respaldada por la ciencia, desarrollada originalmente para la formación de intérpretes profesionales y popularizada por el políglota Dr. Alexander Arguelles. El método es simple pero poderoso: escuchas audio en inglés nativo y lo repites en voz alta de inmediato, como una sombra que sigue al hablante con solo 1-2 segundos de retraso. A diferencia de la escucha pasiva o los ejercicios de gramática, el shadowing obliga a tu cerebro y músculos de la boca a procesar y reproducir simultáneamente patrones de habla reales. Las investigaciones muestran que mejora significativamente la precisión de la pronunciación, la entonación, el ritmo, el habla conectada, la comprensión auditiva y la fluidez al hablar, convirtiéndola en una de las metodologías más efectivas para la preparación del IELTS Speaking y la comunicación en inglés en el mundo real.

Técnica de shadowing: lee la guía completa paso a paso →