Shadowing Practice: Market Leader Pre-Intermediate Audio - Unit 3: Company - Learn English Speaking with Video
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Unit 3 Companies.
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Recording 3 .1.
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What are the factors that make IKEA such a highly successful company?
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I think for IKEA it starts with a very simple, straightforward business idea.
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That is easy to understand, easy to work with, both for customers as well as co -workers actually.
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Add to that we have a strong culture in the company that links this together.
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I think that's one of the big reasons for us being successful worldwide.
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We have designers who are not only good on designing good looking products.
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They understand production, they are working closely with our trading offices around the world.
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They are going into suppliers, developing with suppliers products in the production line.
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Then from there on it's about the packaging, how we transport flat packages.
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how we bring it into the store, easy to put on the shelf, and then of course for the customer, easy to bring home.
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Recording 3 .2.
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How do you stay ahead of the competition in your business?
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That's again is linked to understanding the market, the customer needs, the trends about that, how people live.
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Of course also understanding how the competitors are acting, what is going on in the market,
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price developments, new ways of meeting the customer and be aware of then the trends and how we then tackle that.
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But I think by the end of the day, I think IKEA, we are not only about products, we are about offering solutions to the market people's needs
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and understand that actually we can be very smart and make it practical and not only again good looking furniture.
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Recording 3 .3.
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I think again, stay true to yourself, be aware of the market you enter into, but still build on your strengths,
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don't complicate it in that sense, but still find this kind of combination of we are IKEA in this case, and this is the local market.
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Where is the differences, what do we need to adjust and adopt, what do we need to understand, and then have an offer that fits that.
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Recording 3 .4.
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Good morning everyone.
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Thanks for coming to my presentation.
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My name is Marta Rodriguez.
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I'm personnel director of Terra Fashions.
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I'm going to talk to you today about our company.
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First, I'll give you some basic information about Terra Fashions.
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Then I'll talk about our overseas stores.
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After that, I'll outline the strengths of the company.
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Next, I'll talk about career opportunities with Tara.
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And finally, I'll mention our future plans.
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I'll be pleased to answer any questions at the end of my talk.
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Let me start with some basic facts about Terra.
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The company started in 1978.
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We are a family -owned business, and our head office is in Córdoba, Spain.
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We sell clothes for men and women, and our customers are mainly fashion -conscious people aged 20 to 35.
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We have 15 stores in Spain.
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All the stores are very profitable.
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Right, those are the basic facts.
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Let me add a few figures.
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We have an annual turnover of about 260 million euros.
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Our net profits last year were approximately 16 million euros.
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We have a workforce of just over 2 ,000 employees.
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So those are the numbers.
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Now, about our overseas stores.
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We have four large stores in France and another ten in other European countries.
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We are planning to open five new stores next year.
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What are our strengths?
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We keep up with fashion trends.
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If we spot a trend, we can bring out a new design in 15 days.
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and we get to the stores very quickly We deliver to stores twice a week.
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And we sell our designs at the right price.
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Okay, now what about career opportunities?
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it's quite simple if you are ambitious and fashion conscious we have opportunities in all areas of our business
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We will welcome you with open arms.
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Finally, a few words about our new project.
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We are planning to open a new store in New York next year on Fifth Avenue.
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This will give us a foothold in the US market.
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We're very excited about this new development.
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Well, thanks very much for listening to my talk.
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Are there any questions?
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Recording 3 .5.
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as we can see from this chart our pre -tax profits
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have fallen from 8 .9 million euros three years ago to
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6 .4 million last year that's almost 30 percent it's a dramatic decrease of course we know
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that one of the reasons for this fall is that there's been widespread price cutting in the industry
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quality chocolates at considerably lower prices.
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But surely this doesn't explain everything.
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There must be other reasons.
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Yes, Benito?
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Well, one thing I have noticed, certainly, is that more and more people in my sales team are becoming demotivated.
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I've looked into this, and it seems to me that the staff are disappointed by the fall in demand.
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We all had great expectations about our new products, especially the biscuits and cakes we launched six months ago.
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But they are just not selling well.
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In addition, even demand for our classic bar is falling.
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I think that's a very good point.
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I know that motivation among production staff, too, is at an all -time low.
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The thing is, our machinery is now quite old.
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Some of the machines keep breaking down, and of course this causes delays in production.
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Right.
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Well, it seems to me that at least we now have a better picture of the situation.
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Now, the question is, what are we going to do about it?
Uygulamayı İndir
Akıcı konuşmak için ihtiyacınız olan her şey
AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin
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Bu dersin kelimeleri ve konuşma notları
Bu B1 seviyesindeki konuşma dersi “Market Leader Pre-Intermediate Audio - Unit 3: Company” videosuna dayanıyor. En çok tekrarlanan kelimeler: store, recording, customer, fashion, Ikea. Bu videoda gölgeleme çalışması için 85 cümle ve 909 kelime var. Konuşma bölümü 7:12 sürüyor. Konuşmacı dakikada yaklaşık 126 kelimelik dengeli bir hızla konuşuyor; gölgeleme için rahat bir tempo. Kelimelerin %88’i İngilizcede en sık kullanılan 3.000 kelime arasında, bu yüzden kelime dağarcığını takip etmek kolay.
Bu videodaki önemli kelimeler
Videodaki en ileri düzey 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| euro isim | /ˈjʊɹoʊ/ | avro, euro |
| supplier isim | /səˈplaɪə/ | tedarikçi |
| conscious sıfat | /ˈkɑn.ʃəs/ | ayık, uyanık |
| biscuit isim | /ˈbɪs.kɪt/ | bisküvi |
| competitor isim | /kəmˈpɛt.ɪ.tɚ/ | rakip |
| workforce isim | /ˈwɝk.foɹs/ | işgücü |
| ambitious sıfat | /æmˈbɪʃ.əs/ | hırslı, hevesli |
| shelf isim | /ʃɛlf/ | sergen, raf |
| profitable sıfat | /ˈpɹɑ.fɪ.tə.bl̩/ | kârlı, kazançlı |
| cloth isim | /klɒθ/ | kumaş |
| decrease fiil | /dɪˈkɹiːs/ | azalmak, düşmek |
| widespread sıfat | /ˌwaɪdˈspɹɛd/ | yaygın |
| adopt fiil | /əˈdɑpt/ | evlat edinmek |
| motivation isim | /ˈmoʊ.tə.veɪ.ʃən/ | güdü, motivasyon |
| furniture isim | /ˈfɝ.nɪ.t͡ʃɚ/ | mobilya, möble |
Tekrar etmeye değer cümleler
Videodan, günlük konuşmada yeniden kullanabileceğiniz kısa ve tam cümleler:
- How do you stay ahead of the competition in your business?
- Then I'll talk about our overseas stores.
- After that, I'll outline the strengths of the company.
- What are our strengths?
- We're very excited about this new development.
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| Present perfect have/has + fiilin üçüncü hâli — geçmişte olan ama şimdi de önemli olan bir eylem | have fallen · there's been · have noticed |
| Present continuous am/is/are + -ing — şu anda ya da bu sıralar olan bir şey | are working · are going · are acting |
| “will” ile gelecek will + fiil — bir karar, söz ya da tahmin | I'll give · I'll talk · I'll outline |
| “going to” ile gelecek be going to + fiil — bir plan ya da olacağı belli olan bir şey | I'm going to talk · are we going to do |
Dikkat edilecek telaffuzlar
Konuşmacı I'll, I'm, doesn't gibi kısaltılmış biçimleri 12 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- “sh” ve “zh” sesleri: conscious /ˈkɑn.ʃəs/, ambitious /æmˈbɪʃ.əs/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, shelf /ʃɛlf/, machinery /məˈʃiːnəɹi/
- Uzun kelimeler — vurguyu doğru yere koyun: demotivate /ˌdiːˈmoʊtɪveɪt/, competitor /kəmˈpɛt.ɪ.tɚ/, expectation /ˌɛk.spɛkˈteɪ.ʃən/, considerably /kənˈsɪdəɹəbli/, machinery /məˈʃiːnəɹi/
Türkçe konuşanların zorlandığı sesler:
- /w/ — dudaklar yuvarlak, /v/ değil: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, workforce /ˈwɝk.foɹs/, widespread /ˌwaɪdˈspɹɛd/
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: straightforward /ˌstɹeɪtˈfɔː(ɹ)wə(ɹ)d/, profitable /ˈpɹɑ.fɪ.tə.bl̩/, cloth /klɒθ/, presentation /ˌpɹɛzn̩ˈteɪʃn̩/
- /æ/ — “e”den daha açık: ambitious /æmˈbɪʃ.əs/, tackle /ˈtækəl/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- Normal hızda cümle cümle tekrar edin; ritminiz konuşmacıyla aynı olana kadar her cümleyi yineleyin.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; euro, supplier, conscious gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.