Практика Shadowing: How to Become a Sales Engineer | Without Any Experience - Изучайте разговорный английский по видео
Создание урока...
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How to become a sales engineer with no experience is one of the questions that I get on a regular basis.
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I've hired many hundreds of people all over the world
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and I know what it takes to make it into the SE community.
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In this video I'll tell you what skills you need, what career path options there are and how you can get your first SE role.
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So if you want to know how to become an SE then keep watching.
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If you like this video then don't forget to hit like
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and subscribe to keep updated on the new content that we release.
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My name's Andy Waterhouse, I'm the Pre-Sales Coach.
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Let's get started.
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A question that I get on a regular basis is how do I get into an SE role without any experience?
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The answer can be quite complex as for many career changes but I'll break it down into some useful areas to consider.
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Unlike many other careers and professions there's no bachelor's degree in pre-sales
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that you can take but there are some online courses coming soon on the pre-sales coach website that will help.
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Many people get here by accident by coincidence or just
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because they know someone in technology sales but there are more structured ways to get into an SE role.
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But what exactly is a sales engineer?
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An SE is the bridge between a company's sales and technical teams and their prospective and existing clients.
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They help customers understand how a product or service works and why it's the perfect solution for them.
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For a more in-depth review of the Sales Engineer role, take a look at the Sales Engineering 101 video.
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The link's in the description below.
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And remember, not all pre-sales roles are called Sales Engineer.
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Some could be Solutions Consultant, Solutions Architect or a number of other job titles.
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So how do you become one without any experience?
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Let's break it down now.
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You don't need a degree to get started as an SE but you do need some technical skills.
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Many of the SEs that I've hired don't have a degree but they've spent time working in various IT roles, learning about technology and how it's best applied.
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You should familiarize yourself with the products or services that you're interested in selling, for example cloud services or cybersecurity solutions.
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Learn the basics of the industry and the terminology used.
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Take some of the certifications that are available like AWS or Azure Solutions Architect or Google Cloud Engineer.
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For cyber security look at Certified Ethical Hacker or CISSP.
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All industries have some form of certification.
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Online courses, tutorials and even hands-on projects are all your best friends on this journey.
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Every company will have demo videos or webinars that you can attend or review the recordings.
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These will show you how they talk about the subject as well as show you how their SEs deliver the content.
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Dive into the technicalities and soon you'll be speaking the language fluently.
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It might sound daunting but trust me it's the first step to success.
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And if you want success and want to be notified about this
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and any other new content then subscribe to the channel
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and why not subscribe to our newsletter the links are in
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the description for the video now let's talk about networking it's not just about who you know
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but who knows you attend industry events connect on LinkedIn
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and don't be afraid to reach out to professionals for advice
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when you connect with someone especially on LinkedIn don't just use
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the default message of I'd like to connect make it personal
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and tell the individual why you want to connect
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so it can help build your career it will significantly improve your connection rate go to user groups
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and meetups face-to-face sessions are usually the best way to build your network
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but also to learn they can also be an amazing source
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for job referrals get into the online communities for the technologies that you're interested in
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but watch out for the trolls that believe their opinion is the only one that matters.
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Building relationships can open doors you never knew existed
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and remember networking isn't just about taking it's about giving back to the community as well.
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And one final point here, unless you're an extrovert putting yourself out there can be a really difficult thing to do.
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One way to overcome this is to imagine yourself as the person
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that you want to be just before you start a networking event.
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Be confident but not overconfident.
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Start a conversation but don't dominate it.
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Tell people, hey I'm here to learn and make connections.
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That level of honesty will help.
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Okay so you've got the skills and now you're expanding your network.
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Now it's time to showcase what you've got.
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Create a killer resume or CV that highlights your technical know-how and your ability to communicate complex ideas in a simple way.
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Make sure that you give concise examples of what you've done.
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There are many resume tools out there that can help you with this.
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And why not start a blog or create content showcasing your insights?
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It's not only a great portfolio to have but also a great way to demonstrate your passion for the industry.
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Now we need to address the issue of a lack of experience.
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Everyone has to start somewhere and there are various options to look at.
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In general companies will look at three areas of experience, sales, technical skills and real-world experience.
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You've already started to address the technical skills
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but we need to look at which of the other two you can build on.
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Many of the SEs
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that I know spent the early years of their careers working in different types of companies helping to run IT solutions.
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It helped them to understand not just what IT solutions are
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but why they're important to a company and the value that they bring.
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Being able to relate this as an SE is vitally important.
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Other SEs came via sales development or business development programs
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so they were training to work in sales but for whatever reason they decided to switch track and become SEs.
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These are often some of the best SEs as they have
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both the commercial awareness as well as the technical skills for the role.
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There are many other options for example from IT support,
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from professional services and customer success roles but you need to consider what skills
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and experience that you're building and how does that apply to the SE role.
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One other potential option is to look at internships.
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Look for internships that combine both technical and sales aspects.
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It's a chance to get hands-on experience and make meaningful connections in the industry
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and remember treat your internship like an extended job interview.
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Show them what you're made of and always be learning.
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One of the key elements of applying for a role is to make your application stand out.
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The HR and recruitment team see hundreds of applications every week, so you need to grab their attention.
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We already discussed the killer resume or CV, but you should also have a killer cover page.
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You should research the company as well as key people inside the company, especially the hiring manager.
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Call out what you bring to the company and why you'd like to join them.
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Don't just use a standard cover letter.
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However, the real step up is to get someone
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that you know at the company or someone that knows someone at the company to make a recommendation on your behalf.
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That doesn't guarantee the interview but it helps massively as we all want to work with people that others recommend.
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This is where the networking discussed earlier will really pay off.
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Okay, you've made it to the interview stage.
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Congratulations!
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Now it's time to shine showcase your technical knowledge highlight your sales experience and most importantly
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demonstrate your passion for the role
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and how you can contribute continue to research the company
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and the people make sure you know who'll be interviewing you at each stage
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and check them out on linkedin it'll show
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that you looked at their profile if i was interviewing someone
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and they didn't check me out on linkedin then
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that would be a specific question that i'd ask them in the interview as to why they're not doing their research.
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Also look at blog posts or YouTube videos that they've posted, refer back to them in the interview if possible
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and always check out the latest company news just before the interview and discuss any important announcements.
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This demonstrates that you're engaged in the process.
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Finally be ready with examples of what you've done in the past
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that can showcase how you can help them in the future.
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And there you have it, how to become a sales engineer without any experience.
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It's all about dedication, continuous learning and making meaningful connections.
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If you like this video then hit like and subscribe to keep updated on the new content that we release.
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And why not subscribe to our newsletter for updates on what's happening and hints and tips about pre-sales.
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Links are in the video description.
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Until the next time, I'm Andy Waterhouse, I'm the Pre-Sales coach.
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики уровня B2 построен на видео «How to Become a Sales Engineer». Чаще всего повторяются слова: sales, role, experience, technical, skills. В этом видео 119 предложений и 1571 слов для шедоуинга. Речь длится 9:32. Говорящий говорит в естественном темпе, около 165 слов в минуту, близком к повседневной речи. 87% слов входят в 3000 самых частых слов английского языка, поэтому лексика простая.
Ключевая лексика этого видео
Самые сложные слова из видео (15), с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| subscribe глагол | /səbˈskɹaɪb/ | подпи́сывать, подписа́ть |
| showcase существительное | /ˈʃoʊˌkeɪs/ | витри́на |
| internship существительное | /ˈɪntɜːnʃɪp/ | пра́ктика, интернату́ра |
| resume глагол | /ˈɹɛz.ə.meɪ/ | возобновля́ть, возобнови́ть |
| demonstrate глагол | /ˈdɛm.ənˌstɹeɪt/ | пока́зывать, показа́ть |
| newsletter существительное | /ˈn(j)uzˌlɛtɚ/ | информацио́нный бюллете́нь, бюллете́нь |
| certification существительное | /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/ | сертифика́ция |
| meaningful прилагательное | /ˈmiː.nɪŋ.fl̩/ | зна́чимый |
| concise прилагательное | /kənˈsaɪs/ | кра́ткий, лакони́чный |
| cybersecurity существительное | /saɪbəsɪˈkjʊəɹɪtɪ/ | кибербезопа́сность, кибербе́з |
| daunting прилагательное | /ˈdɔntɪŋ/ | пугающий, устраша́ющий |
| extroverted прилагательное | /ˈɛkstɹəˌvəɹtɪd/ | экстраве́ртный, экстраверти́рованный |
| familiarize глагол | /fəˈmɪliəɹaɪ̯z/ | знако́миться, познако́миться |
| fluently наречие | бе́гло, свобо́дно | |
| overconfident прилагательное | /ˌəʊvə(ɹ)ˈkɒnfɪdənt/ | самонаде́янный |
Фразовые глаголы, которые вы услышите
| Слово | Значение |
|---|---|
| call out глагол | заявля́ть |
| check out глагол | проверя́ть, прове́рить |
| pay off глагол | подкупа́ть, подкупи́ть |
| step up глагол | нарастить, поднажать |
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Present Perfect have/has + причастие прошедшего времени — прошлое действие, важное сейчас | I've hired · you've done · You've already started |
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | are called · be notified |
Произношение, на которое стоит обратить внимание
Говорящий использует 41 сокращённых и редуцированных форм, например don't, you're, you've. Произносите их коротко, так, как слышите.
- Звуки «sh» и «zh»: showcase /ˈʃoʊˌkeɪs/, internship /ˈɪntɜːnʃɪp/, certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, dedication /ˌdɛdɪˈkeɪʃən/, recommendation /ˌɹɛkəmɛnˈdeɪʃən/
- Длинные слова — следите за ударением: certification /ˌsɜː.tɪ.fɪˈkeɪ.ʃən/, cybersecurity /saɪbəsɪˈkjʊəɹɪtɪ/, extroverted /ˈɛkstɹəˌvəɹtɪd/, familiarize /fəˈmɪliəɹaɪ̯z/, overconfident /ˌəʊvə(ɹ)ˈkɒnfɪdənt/
Звуки, трудные для русскоязычных:
- Звонкие согласные в конце слова — не оглушайте их: subscribe /səbˈskɹaɪb/, extroverted /ˈɛkstɹəˌvəɹtɪd/, familiarize /fəˈmɪliəɹaɪ̯z/, prospective /pɹəˈspɛktɪv/, dive /daɪv/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Начните со скорости 0,75×, повторяйте предложение за предложением и вернитесь к обычной скорости, когда станет легко.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как subscribe, showcase, internship.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.