쉐도잉 연습: 7 Insider Secrets To B2B Sales Success - 영상으로 영어 말하기 배우기

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The world of selling to businesses is truly distinct from the world of selling to consumers.
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In the B2B space or selling to businesses,
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there are a number of specific nuances that help top performers stand out in a absolutely critical way,
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whereas those changes would have no effect in selling to consumers.
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I almost think of them as secrets,
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as that little secret sauce that leads those top sales performers to massive b2b sales success and
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so in this video i'm going to show you the seven
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insider secrets to b2b sales success check it out number one map out the entire sale
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this is so important in the b2b selling space because
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if you don't know how your entire sales process is going
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to work you're going to be winging you're going to be all over the place
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and the data shows that today's prospects in the b2b space are
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so much savvier than they were just a few years ago these are people
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that have multiple degrees oftentimes and they they're getting sold to all the time so
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if you don't have a very clearly mapped out sales process
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you're going to be haphazard you're gonna be bouncing around here you're gonna be going there
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and it's going to ultimately lead to much lower results
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so make sure
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that you really have your entire sales process from how you're
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engaging prospects how you're getting in front of them all the way through to how you're closing
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and ultimately onboarding those prospects make sure that that whole process is clear so
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that way you're not winging it you're not just bouncing around
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all over the place number two attack your entry point we want to make sure
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that we know exactly how we're going to enter into a prospective company
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and this is very specific to the b2b space because of course
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when you're selling to consumers there's only one
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or two consumers in a family realistically but
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when you're talking about a large enterprise
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or even a small business there are oftentimes a lot of different key actors
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that you can go into that company by starting that conversation with
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or engaging in a conversation and
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so we need to be very clear about who we're going to be starting with
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and that comes down to very clearly clarifying who is your ideal prospect what's their title
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what are the challenges that they face what industries are they in
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and attack that entry point get very clear on who
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that person is and go all in
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and focus every single time at the prospect organization make sure
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that you're going in at the right entry point not certainly not too low
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and also not so high
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that they're not even going to be relevant in the conversation you want to make sure
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that you're selling typically at that kind of highest relevant level
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and that's where you want to enter and that's where you want to attack.
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Number three, provide real value.
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This is a huge distinction from today's world of selling to even just a few years ago.
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Nowadays, prospects really expect salespeople in the B2B space to provide real value in the selling conversation.
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It's not enough to just have a great product or service, and it's not enough to just ask a couple of good questions.
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We need to be establishing authority and expertise
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and the best way to particularly be providing value upfront is
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by providing prospects with insight you as a salesperson with your
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experience having seen a number of different perspective companies in this
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particular space have in really an amazing bird's -eye view of what's going on in the lives of your prospects
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and in the lives of the folks that you're actually selling to
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so what we want to make sure
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that we do is we're providing insight upfront and ultimately using
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that insight to engage people in conversations
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and that's where we start to ask those questions to make sure
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that they're ultimately a fit and
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that they're really an organization where we can help solve the problems
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that they have number four don't try to close this may
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go counter to a lot of what we've heard over the years
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and over our careers
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but in the B2B space prospects are savvy they've been sold to many many times
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and quite frankly they've probably been sold to a number of times just this past week
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and so if we are using some cheesy transparent closing technique they're going to see
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that from a mile away and
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so the high -pressure closing techniques simply don't work anymore particularly in the b2b space
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and so what we need to do
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first establish our expertise engage prospects in conversations
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and really understand what are those key challenges that they're facing
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and then simply present a solution to those challenges
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and then be focused on next steps afterwards there's no hardcore arm wrestling closing technique
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but instead we're just showing that we have the right solution and letting
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that conversation take care of itself drop the hardcore close instead
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follow the right sales process to get you ultimately to
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that close number five know their challenges this is
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so important in the b2b space again buyers expect
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that you understand them that you understand what's going on and
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so this is really a two -part concept one is that
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when we engage prospects in conversations we need to show
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that we have some expertise
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that we have some insight into what's going on in their world
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but we also don't want to over assume
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that we know everything that's going on in their world that's
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silly of course you don't know everything that's going on in
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their world you need to start to ask some questions to
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find out what are those core challenges what's most important to them
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so we start the conversation we engage them in the conversation by sharing some of the challenges
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that we're seeing happening right now in their industry
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and then we're basically saying which of those issues ring true most to you
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and then they start to share those challenges
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and that's where we start to dig more deeply to find
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out what's really going on that's where we use our doctors
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like approach to understand exactly what are the key issues
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that are affecting their business
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and then ultimately we're going to present a solution geared directly
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to only those challenges number six know everyone involved the latest data shows
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that the typical b2b particularly enterprise level sale has about seven key decision -makers
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and so we can't just expect that even
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if you're selling to the CEO of a company that
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that person is going to just be able to pull the trigger make the decision
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and move on it's not
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that simple anymore most even high -level executives are trying to
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get consensus around the decisions they make they're trying to build
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that consensus so that way all the key people are on board
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so that way when they move forward they know
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that things are actually going to happen
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and it's not just leadership by directive by force that's not how business works
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so we need to understand every single person involved in
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that decision and so we have to get really good at understanding what is
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that entire decision -making process and who are all of those people
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and how is making a decision going to affect their jobs
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their worlds number seven always have clear next steps this is
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so important that we are not walking away from any selling interaction without a very clear next step.
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And let me be clear on what a clear next step is not.
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It is not a clear next step to have it at the end of a sales meeting for the prospect to say, hey, you know what, why don't you follow up with me in two weeks?
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And then you say, okay, sure, I'll follow up with you on Wednesday in two weeks.
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How's that sound?
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And they say, great.
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That is not a clear next step.
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A clear next step is that you get a scheduled call
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or a scheduled face -to -face meeting
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or a scheduled zoom meeting on the books in the calendar a calendar invite goes out from you
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and they positively reply to that calendar invite
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that is a clear next step at the end of every interaction with a prospect we want to make sure
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that we budget a little bit of time in
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that conversation to establishing clear next steps so that way we never have
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that wishy -washy kind of well i think they're expecting me to call them
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or they're going to call us
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or they're going to shoot us an email none of
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that there's always a very crystal clear next step
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and it is scheduled in the calendar
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so there are the seven insider secrets to b2b sales success and
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if you enjoyed this video then i have an awesome some
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free training on the data driven approach to help you crush your sales goals.
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Seriously, just click right here.
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This is an in -depth training that will help you close more deals at higher prices, all while generating more meetings.
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Also, if you've got some value, please like this video below on YouTube and be sure to subscribe to my YouTube channel by clicking my face, which should be right about here to get access to a new video,
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just like this one each week.

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추천 영상

이 비디오는 누구를 위한 걸까요?

영상 영어 공부를 통해 비즈니스 영어 실력을 키우고 싶은 중급 이상 학습자에게 딱 맞습니다. 특히 B2B 판매와 관련된 전문 용어와 자연스러운 발화 패턴을 익히고 싶다면, 이 비디오는 훌륭한 학습 자료가 될 것입니다. 실제 비즈니스 현장에서 사용되는 표현을 직접 들으며 shadowing 연습을 하면, 말하기와 듣기 능력을 동시에 향상시킬 수 있습니다.

빼놓을 수 없는 단어와 관용구

  • nuances: 미묘한 차이, 세부적인 변화. "B2B 판매에는 특정한 nuances가 존재한다"처럼 사용됩니다.
  • wing it: 준비 없이 임하다, 대충 처리하다. "판매 과정을 계획하지 않으면 wing it하게 된다"는 문장에서 자주 등장합니다.
  • savvy: 통찰력이 있는, 현명한. "현재의 B2B 잠재 고객은 매우 savvy하다"처럼 사용됩니다.
  • entry point: 진입점, 시작점. "기업에 접근할 entry point를 확실히 하라"는 표현에서 중요한 단어입니다.

어떻게 발음을 제대로 따라할까요?

이 비디오의 스피커는 명료한 미국 영어 발음을 사용하며, 강조하고 싶은 단어에 강세를 두는 특징이 있습니다. "map out the entire sale"에서 "map out"과 "entire"를 강조하여 발음하는 것을 주목하세요. 또한 "don't try to close"에서 "close"의 발음이 /kloʊz/가 아니라 /kloʊs/로 들릴 수 있는데, 이는 비즈니스 용어에서 "계약을 맺다"라는 의미로 사용될 때의 발음입니다. shadowing site를 이용해 반복적으로 따라练习하면, 이러한 세부적인 발음 차이를 익힐 수 있습니다. shadowspeaks나 shadow speak 방법을 통해 발화 속도와 억양도 함께 연습해 보세요. 자연스러운 흐름을 따라가는 것이 중요하니, 너무 빨리 따라하지 말고 스피커의 템포를 맞추는 데 집중하세요.

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화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때we've heard · they've been sold · they've probably been sold
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점they've been sold · been sold · is scheduled

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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