ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: 7 Insider Secrets To B2B Sales Success

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The world of selling to businesses is truly distinct from the world of selling to consumers.

In the B2B space or selling to businesses,

there are a number of specific nuances that help top performers stand out in a absolutely critical way,

whereas those changes would have no effect in selling to consumers.

I almost think of them as secrets,

as that little secret sauce that leads those top sales performers to massive b2b sales success and

so in this video i'm going to show you the seven

insider secrets to b2b sales success check it out number one map out the entire sale

this is so important in the b2b selling space because

if you don't know how your entire sales process is going

to work you're going to be winging you're going to be all over the place

and the data shows that today's prospects in the b2b space are

so much savvier than they were just a few years ago these are people

that have multiple degrees oftentimes and they they're getting sold to all the time so

if you don't have a very clearly mapped out sales process

you're going to be haphazard you're gonna be bouncing around here you're gonna be going there

and it's going to ultimately lead to much lower results

so make sure

that you really have your entire sales process from how you're

engaging prospects how you're getting in front of them all the way through to how you're closing

and ultimately onboarding those prospects make sure that that whole process is clear so

that way you're not winging it you're not just bouncing around

all over the place number two attack your entry point we want to make sure

that we know exactly how we're going to enter into a prospective company

and this is very specific to the b2b space because of course

when you're selling to consumers there's only one

or two consumers in a family realistically but

when you're talking about a large enterprise

or even a small business there are oftentimes a lot of different key actors

that you can go into that company by starting that conversation with

or engaging in a conversation and

so we need to be very clear about who we're going to be starting with

and that comes down to very clearly clarifying who is your ideal prospect what's their title

what are the challenges that they face what industries are they in

and attack that entry point get very clear on who

that person is and go all in

and focus every single time at the prospect organization make sure

that you're going in at the right entry point not certainly not too low

and also not so high

that they're not even going to be relevant in the conversation you want to make sure

that you're selling typically at that kind of highest relevant level

and that's where you want to enter and that's where you want to attack.

Number three, provide real value.

This is a huge distinction from today's world of selling to even just a few years ago.

Nowadays, prospects really expect salespeople in the B2B space to provide real value in the selling conversation.

It's not enough to just have a great product or service, and it's not enough to just ask a couple of good questions.

We need to be establishing authority and expertise

and the best way to particularly be providing value upfront is

by providing prospects with insight you as a salesperson with your

experience having seen a number of different perspective companies in this

particular space have in really an amazing bird's -eye view of what's going on in the lives of your prospects

and in the lives of the folks that you're actually selling to

so what we want to make sure

that we do is we're providing insight upfront and ultimately using

that insight to engage people in conversations

and that's where we start to ask those questions to make sure

that they're ultimately a fit and

that they're really an organization where we can help solve the problems

that they have number four don't try to close this may

go counter to a lot of what we've heard over the years

and over our careers

but in the B2B space prospects are savvy they've been sold to many many times

and quite frankly they've probably been sold to a number of times just this past week

and so if we are using some cheesy transparent closing technique they're going to see

that from a mile away and

so the high -pressure closing techniques simply don't work anymore particularly in the b2b space

and so what we need to do

first establish our expertise engage prospects in conversations

and really understand what are those key challenges that they're facing

and then simply present a solution to those challenges

and then be focused on next steps afterwards there's no hardcore arm wrestling closing technique

but instead we're just showing that we have the right solution and letting

that conversation take care of itself drop the hardcore close instead

follow the right sales process to get you ultimately to

that close number five know their challenges this is

so important in the b2b space again buyers expect

that you understand them that you understand what's going on and

so this is really a two -part concept one is that

when we engage prospects in conversations we need to show

that we have some expertise

that we have some insight into what's going on in their world

but we also don't want to over assume

that we know everything that's going on in their world that's

silly of course you don't know everything that's going on in

their world you need to start to ask some questions to

find out what are those core challenges what's most important to them

so we start the conversation we engage them in the conversation by sharing some of the challenges

that we're seeing happening right now in their industry

and then we're basically saying which of those issues ring true most to you

and then they start to share those challenges

and that's where we start to dig more deeply to find

out what's really going on that's where we use our doctors

like approach to understand exactly what are the key issues

that are affecting their business

and then ultimately we're going to present a solution geared directly

to only those challenges number six know everyone involved the latest data shows

that the typical b2b particularly enterprise level sale has about seven key decision -makers

and so we can't just expect that even

if you're selling to the CEO of a company that

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that person is going to just be able to pull the trigger make the decision

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and move on it's not

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that simple anymore most even high -level executives are trying to

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get consensus around the decisions they make they're trying to build

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that consensus so that way all the key people are on board

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so that way when they move forward they know

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that things are actually going to happen

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and it's not just leadership by directive by force that's not how business works

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so we need to understand every single person involved in

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that decision and so we have to get really good at understanding what is

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that entire decision -making process and who are all of those people

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and how is making a decision going to affect their jobs

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their worlds number seven always have clear next steps this is

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so important that we are not walking away from any selling interaction without a very clear next step.

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And let me be clear on what a clear next step is not.

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It is not a clear next step to have it at the end of a sales meeting for the prospect to say, hey, you know what, why don't you follow up with me in two weeks?

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And then you say, okay, sure, I'll follow up with you on Wednesday in two weeks.

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How's that sound?

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And they say, great.

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That is not a clear next step.

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A clear next step is that you get a scheduled call

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or a scheduled face -to -face meeting

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or a scheduled zoom meeting on the books in the calendar a calendar invite goes out from you

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and they positively reply to that calendar invite

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that is a clear next step at the end of every interaction with a prospect we want to make sure

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that we budget a little bit of time in

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that conversation to establishing clear next steps so that way we never have

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that wishy -washy kind of well i think they're expecting me to call them

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or they're going to call us

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or they're going to shoot us an email none of

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that there's always a very crystal clear next step

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and it is scheduled in the calendar

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so there are the seven insider secrets to b2b sales success and

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if you enjoyed this video then i have an awesome some

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free training on the data driven approach to help you crush your sales goals.

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Seriously, just click right here.

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This is an in -depth training that will help you close more deals at higher prices, all while generating more meetings.

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Also, if you've got some value, please like this video below on YouTube and be sure to subscribe to my YouTube channel by clicking my face, which should be right about here to get access to a new video,

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just like this one each week.

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เป้าหมายการพูดสำหรับคลิปนี้

คลิปนี้มุ่งเน้นไปที่การพัฒนาทักษะการขายในบริบทของ B2B (ธุรกิจกับธุรกิจ) ซึ่งมีความแตกต่างจากการขายต่อผู้บริโภค การเรียนรู้เทคนิคการขายที่เหมาะสมจึงเป็นสิ่งสำคัญ โดยเฉพาะอย่างยิ่งในการสร้างความสัมพันธ์กับลูกค้าและการนำเสนอคุณค่าในกระบวนการขาย การทำความเข้าใจเกี่ยวกับวิธีการที่ผู้มีอำนาจตัดสินใจในองค์กรทำงานจะช่วยให้คุณสามารถพัฒนาการสื่อสารให้มีประสิทธิภาพมากขึ้น

ธนาคารวลี

“map out the entire sale” - วางแผนกระบวนการขายให้ชัดเจน
“attack your entry point” - เจาะจงจุดเริ่มต้นในการติดต่อ
“provide real value” - นำเสนอคุณค่าแท้จริง
“don’t try to close” - อย่าพยายามปิดการขายอย่างเร่งรีบ

ปรับปรุงจุดอ่อนของคุณ

คลิปนี้ช่วยให้คุณปรับปรุงทักษะการออกเสียงและจังหวะในการสื่อสารในบริบทของการขาย B2B โดยเน้นไปที่การฟังและเลียนแบบการพูดของผู้ขายที่มีประสบการณ์ เทคนิคการ “shadowing” หรือการเลียนเสียง จะช่วยให้คุณเข้าใจการใช้คำและวลีในบริบทที่ถูกต้องมากขึ้น การฝึกพูดตามเสียงในวิดีโอจะทำให้คุณสามารถปรับปรุงได้อย่างมีประสิทธิภาพ เช่น การใช้ “shadow speech” หรือ “shadowspeak” ในการฝึกพูดภาษาอังกฤษจากวิดีโอ ซึ่งจะช่วยให้คุณพัฒนาทักษะการสื่อสารและสามารถนำไปใช้ได้จริงในการขาย

ไวยากรณ์ในวิดีโอนี้

โครงสร้างที่ผู้พูดใช้บ่อยที่สุด พร้อมคำพูดจริงจากวิดีโอ:

โครงสร้าง	ในวิดีโอ
Present perfect have/has + กริยาช่อง 3 — เหตุการณ์ในอดีตที่ยังเกี่ยวข้องกับปัจจุบัน	we've heard · they've been sold · they've probably been sold
Passive voice be + กริยาช่อง 3 — เน้นสิ่งที่เกิดขึ้น ไม่ใช่ผู้กระทำ	they've been sold · been sold · is scheduled

เทคนิค Shadowing คืออะไร?

Shadowing เป็นเทคนิคการเรียนรู้ภาษาที่ได้รับการรับรองทางวิทยาศาสตร์ พัฒนาขึ้นสำหรับการฝึกนักแปลมืออาชีพ วิธีการนี้เรียบง่ายแต่ทรงพลัง: คุณฟังเสียงภาษาอังกฤษจากเจ้าของภาษาและพูดตามทันที — เหมือนเงาที่ตามผู้พูดด้วยช่วงเวลาห่าง 1-2 วินาที การวิจัยแสดงว่าเทคนิคนี้ปรับปรุงความแม่นยำในการออกเสียง ทำนองเสียง จังหวะ การเชื่อมเสียง การฟังเข้าใจ และความคล่องแคล่วในการพูดได้อย่างมีนัยสำคัญ

เทคนิค shadowing: อ่านคู่มือฉบับเต็มทีละขั้นตอน →

ฝึกพูดภาษาอังกฤษด้วยเทคนิค Shadowing จากวิดีโอ: 7 Insider Secrets To B2B Sales Success

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เทคนิค Shadowing คืออะไร?