Luyện nói tiếng Anh bằng Shadowing qua video: 7 Insider Secrets To B2B Sales Success

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The world of selling to businesses is truly distinct from the world of selling to consumers.
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In the B2B space or selling to businesses,
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there are a number of specific nuances that help top performers stand out in a absolutely critical way,
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whereas those changes would have no effect in selling to consumers.
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I almost think of them as secrets,
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as that little secret sauce that leads those top sales performers to massive b2b sales success and
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so in this video i'm going to show you the seven
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insider secrets to b2b sales success check it out number one map out the entire sale
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this is so important in the b2b selling space because
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if you don't know how your entire sales process is going
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to work you're going to be winging you're going to be all over the place
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and the data shows that today's prospects in the b2b space are
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so much savvier than they were just a few years ago these are people
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that have multiple degrees oftentimes and they they're getting sold to all the time so
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if you don't have a very clearly mapped out sales process
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you're going to be haphazard you're gonna be bouncing around here you're gonna be going there
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and it's going to ultimately lead to much lower results
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so make sure
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that you really have your entire sales process from how you're
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engaging prospects how you're getting in front of them all the way through to how you're closing
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and ultimately onboarding those prospects make sure that that whole process is clear so
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that way you're not winging it you're not just bouncing around
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all over the place number two attack your entry point we want to make sure
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that we know exactly how we're going to enter into a prospective company
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and this is very specific to the b2b space because of course
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when you're selling to consumers there's only one
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or two consumers in a family realistically but
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when you're talking about a large enterprise
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or even a small business there are oftentimes a lot of different key actors
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that you can go into that company by starting that conversation with
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or engaging in a conversation and
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so we need to be very clear about who we're going to be starting with
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and that comes down to very clearly clarifying who is your ideal prospect what's their title
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what are the challenges that they face what industries are they in
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and attack that entry point get very clear on who
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that person is and go all in
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and focus every single time at the prospect organization make sure
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that you're going in at the right entry point not certainly not too low
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and also not so high
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that they're not even going to be relevant in the conversation you want to make sure
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that you're selling typically at that kind of highest relevant level
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and that's where you want to enter and that's where you want to attack.
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Number three, provide real value.
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This is a huge distinction from today's world of selling to even just a few years ago.
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Nowadays, prospects really expect salespeople in the B2B space to provide real value in the selling conversation.
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It's not enough to just have a great product or service, and it's not enough to just ask a couple of good questions.
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We need to be establishing authority and expertise
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and the best way to particularly be providing value upfront is
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by providing prospects with insight you as a salesperson with your
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experience having seen a number of different perspective companies in this
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particular space have in really an amazing bird's -eye view of what's going on in the lives of your prospects
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and in the lives of the folks that you're actually selling to
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so what we want to make sure
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that we do is we're providing insight upfront and ultimately using
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that insight to engage people in conversations
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and that's where we start to ask those questions to make sure
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that they're ultimately a fit and
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that they're really an organization where we can help solve the problems
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that they have number four don't try to close this may
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go counter to a lot of what we've heard over the years
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and over our careers
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but in the B2B space prospects are savvy they've been sold to many many times
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and quite frankly they've probably been sold to a number of times just this past week
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and so if we are using some cheesy transparent closing technique they're going to see
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that from a mile away and
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so the high -pressure closing techniques simply don't work anymore particularly in the b2b space
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and so what we need to do
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first establish our expertise engage prospects in conversations
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and really understand what are those key challenges that they're facing
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and then simply present a solution to those challenges
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and then be focused on next steps afterwards there's no hardcore arm wrestling closing technique
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but instead we're just showing that we have the right solution and letting
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that conversation take care of itself drop the hardcore close instead
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follow the right sales process to get you ultimately to
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that close number five know their challenges this is
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so important in the b2b space again buyers expect
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that you understand them that you understand what's going on and
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so this is really a two -part concept one is that
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when we engage prospects in conversations we need to show
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that we have some expertise
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that we have some insight into what's going on in their world
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but we also don't want to over assume
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that we know everything that's going on in their world that's
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silly of course you don't know everything that's going on in
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their world you need to start to ask some questions to
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find out what are those core challenges what's most important to them
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so we start the conversation we engage them in the conversation by sharing some of the challenges
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that we're seeing happening right now in their industry
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and then we're basically saying which of those issues ring true most to you
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and then they start to share those challenges
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and that's where we start to dig more deeply to find
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out what's really going on that's where we use our doctors
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like approach to understand exactly what are the key issues
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that are affecting their business
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and then ultimately we're going to present a solution geared directly
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to only those challenges number six know everyone involved the latest data shows
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that the typical b2b particularly enterprise level sale has about seven key decision -makers
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and so we can't just expect that even
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if you're selling to the CEO of a company that
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that person is going to just be able to pull the trigger make the decision
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and move on it's not
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that simple anymore most even high -level executives are trying to
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get consensus around the decisions they make they're trying to build
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that consensus so that way all the key people are on board
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so that way when they move forward they know
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that things are actually going to happen
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and it's not just leadership by directive by force that's not how business works
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so we need to understand every single person involved in
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that decision and so we have to get really good at understanding what is
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that entire decision -making process and who are all of those people
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and how is making a decision going to affect their jobs
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their worlds number seven always have clear next steps this is
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so important that we are not walking away from any selling interaction without a very clear next step.
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And let me be clear on what a clear next step is not.
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It is not a clear next step to have it at the end of a sales meeting for the prospect to say, hey, you know what, why don't you follow up with me in two weeks?
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And then you say, okay, sure, I'll follow up with you on Wednesday in two weeks.
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How's that sound?
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And they say, great.
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That is not a clear next step.
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A clear next step is that you get a scheduled call
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or a scheduled face -to -face meeting
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or a scheduled zoom meeting on the books in the calendar a calendar invite goes out from you
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and they positively reply to that calendar invite
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that is a clear next step at the end of every interaction with a prospect we want to make sure
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that we budget a little bit of time in
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that conversation to establishing clear next steps so that way we never have
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that wishy -washy kind of well i think they're expecting me to call them
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or they're going to call us
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or they're going to shoot us an email none of
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that there's always a very crystal clear next step
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and it is scheduled in the calendar
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so there are the seven insider secrets to b2b sales success and
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if you enjoyed this video then i have an awesome some
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free training on the data driven approach to help you crush your sales goals.
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This is an in -depth training that will help you close more deals at higher prices, all while generating more meetings.
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Also, if you've got some value, please like this video below on YouTube and be sure to subscribe to my YouTube channel by clicking my face, which should be right about here to get access to a new video,
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just like this one each week.

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Video gợi ý

Tại sao nên luyện nói với video này?

Khi xem video này, bạn sẽ khám phá những bí quyết thành công trong lĩnh vực bán hàng B2B. Việc luyện nói sẽ giúp bạn không chỉ nắm vững nội dung mà còn cải thiện khả năng giao tiếp của mình trong môi trường kinh doanh. Bằng cách thực hành cùng video, bạn sẽ hiểu thêm về cách mà những người bán hàng hàng đầu giao tiếp và tạo ra giá trị cho khách hàng. Đây là cơ hội tuyệt vời để bạn rèn luyện và áp dụng những kỹ năng này vào cuộc sống thực tế, giúp bạn tự tin hơn trong các cuộc trò chuyện và thuyết phục đối tác.

Cấu trúc ngữ pháp & cụm từ trong ngữ cảnh

Trong video, có một số cấu trúc ngữ pháp nổi bật mà bạn có thể áp dụng vào việc luyện nói tiếng Anh:

  • “Make sure that you really have your entire sales process”: Cấu trúc này nhấn mạnh sự cần thiết phải có một quy trình rõ ràng và cụ thể.
  • “Get very clear on who that person is”: Câu này nhấn mạnh việc xác định rõ đối tượng mà bạn muốn tiếp cận.
  • “Provide real value”: Đây là một cụm từ quan trọng, nhấn mạnh việc tạo ra giá trị thực sự cho khách hàng.
  • “Establish authority and expertise”: Câu này chỉ ra tầm quan trọng của việc thiết lập uy tín và chuyên môn trong cuộc trò chuyện bán hàng.

Việc nhận diện và thực hành những cấu trúc này sẽ giúp bạn cải thiện đáng kể khả năng giao tiếp và tự tin hơn trong môi trường B2B.

Các cạm bẫy phát âm phổ biến

Ngoài việc hiểu ngữ pháp, việc luyện phát âm cũng rất quan trọng. Trong video, một số từ và cụm từ có thể gây khó khăn cho người học, bao gồm:

  • “Savvy”: Cách phát âm có thể dễ gây nhầm lẫn với âm thanh và nhấn mạnh khác nhau.
  • “Prospects”: Chú ý đến âm cuối và cách nhấn âm trong từ này.
  • “Entry point”: Đảm bảo bạn phát âm rõ ràng để tránh hiểu nhầm trong giao tiếp.

Việc luyện tập những từ này trong bối cảnh thực tế sẽ giúp bạn tự tin hơn khi giao tiếp và giúp bạn rất nhiều trong việc phát triển kỹ năng luyện nói tiếng Anh.

Ngữ pháp trong video

Những cấu trúc người nói dùng nhiều nhất, kèm đúng cụm từ trong video:

Cấu trúcTrong video
Thì hiện tại hoàn thành have/has + quá khứ phân từ — việc đã xảy ra nhưng còn liên quan đến hiện tạiwe've heard · they've been sold · they've probably been sold
Câu bị động be + quá khứ phân từ — nhấn vào việc xảy ra, không phải người làmthey've been sold · been sold · is scheduled

Phương Pháp Shadowing Là Gì?

Shadowing là kỹ thuật học ngôn ngữ có cơ sở khoa học, ban đầu được phát triển cho chương trình đào tạo phiên dịch viên chuyên nghiệp và được phổ biến rộng rãi bởi nhà đa ngôn ngữ học Dr. Alexander Arguelles. Nguyên lý cốt lõi đơn giản nhưng cực kỳ hiệu quả: bạn nghe tiếng Anh của người bản xứ và lặp lại to ngay lập tức — như một "cái bóng" (shadow) đuổi theo người nói với độ trễ chỉ 1–2 giây. Khác với luyện ngữ pháp hay học từ vựng bị động, Shadowing buộc não bộ và cơ miệng phải đồng thời xử lý và tái tạo ngôn ngữ thực tế. Các nghiên cứu khoa học xác nhận phương pháp này cải thiện đáng kể phát âm, ngữ điệu, nhịp điệu, nối âm, kỹ năng nghe và độ lưu loát khi nói — đặc biệt hiệu quả cho người luyện IELTS Speaking và muốn giao tiếp tiếng Anh tự nhiên như người bản ngữ.

Phương pháp shadowing: đọc hướng dẫn từng bước đầy đủ →