跟讀練習: 7 Insider Secrets To B2B Sales Success - 通過影片學習英語口語
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The world of selling to businesses is truly distinct from the world of selling to consumers.
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In the B2B space or selling to businesses,
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there are a number of specific nuances that help top performers stand out in a absolutely critical way,
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whereas those changes would have no effect in selling to consumers.
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I almost think of them as secrets,
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as that little secret sauce that leads those top sales performers to massive b2b sales success and
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so in this video i'm going to show you the seven
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insider secrets to b2b sales success check it out number one map out the entire sale
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this is so important in the b2b selling space because
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if you don't know how your entire sales process is going
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to work you're going to be winging you're going to be all over the place
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and the data shows that today's prospects in the b2b space are
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so much savvier than they were just a few years ago these are people
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that have multiple degrees oftentimes and they they're getting sold to all the time so
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if you don't have a very clearly mapped out sales process
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you're going to be haphazard you're gonna be bouncing around here you're gonna be going there
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and it's going to ultimately lead to much lower results
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so make sure
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that you really have your entire sales process from how you're
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engaging prospects how you're getting in front of them all the way through to how you're closing
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and ultimately onboarding those prospects make sure that that whole process is clear so
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that way you're not winging it you're not just bouncing around
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all over the place number two attack your entry point we want to make sure
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that we know exactly how we're going to enter into a prospective company
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and this is very specific to the b2b space because of course
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when you're selling to consumers there's only one
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or two consumers in a family realistically but
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when you're talking about a large enterprise
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or even a small business there are oftentimes a lot of different key actors
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that you can go into that company by starting that conversation with
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or engaging in a conversation and
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so we need to be very clear about who we're going to be starting with
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and that comes down to very clearly clarifying who is your ideal prospect what's their title
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what are the challenges that they face what industries are they in
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and attack that entry point get very clear on who
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that person is and go all in
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and focus every single time at the prospect organization make sure
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that you're going in at the right entry point not certainly not too low
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and also not so high
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that they're not even going to be relevant in the conversation you want to make sure
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that you're selling typically at that kind of highest relevant level
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and that's where you want to enter and that's where you want to attack.
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Number three, provide real value.
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This is a huge distinction from today's world of selling to even just a few years ago.
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Nowadays, prospects really expect salespeople in the B2B space to provide real value in the selling conversation.
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It's not enough to just have a great product or service, and it's not enough to just ask a couple of good questions.
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We need to be establishing authority and expertise
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and the best way to particularly be providing value upfront is
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by providing prospects with insight you as a salesperson with your
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experience having seen a number of different perspective companies in this
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particular space have in really an amazing bird's -eye view of what's going on in the lives of your prospects
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and in the lives of the folks that you're actually selling to
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so what we want to make sure
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that we do is we're providing insight upfront and ultimately using
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that insight to engage people in conversations
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and that's where we start to ask those questions to make sure
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that they're ultimately a fit and
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that they're really an organization where we can help solve the problems
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that they have number four don't try to close this may
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go counter to a lot of what we've heard over the years
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and over our careers
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but in the B2B space prospects are savvy they've been sold to many many times
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and quite frankly they've probably been sold to a number of times just this past week
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and so if we are using some cheesy transparent closing technique they're going to see
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that from a mile away and
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so the high -pressure closing techniques simply don't work anymore particularly in the b2b space
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and so what we need to do
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first establish our expertise engage prospects in conversations
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and really understand what are those key challenges that they're facing
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and then simply present a solution to those challenges
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and then be focused on next steps afterwards there's no hardcore arm wrestling closing technique
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but instead we're just showing that we have the right solution and letting
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that conversation take care of itself drop the hardcore close instead
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follow the right sales process to get you ultimately to
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that close number five know their challenges this is
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so important in the b2b space again buyers expect
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that you understand them that you understand what's going on and
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so this is really a two -part concept one is that
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when we engage prospects in conversations we need to show
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that we have some expertise
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that we have some insight into what's going on in their world
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but we also don't want to over assume
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that we know everything that's going on in their world that's
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silly of course you don't know everything that's going on in
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their world you need to start to ask some questions to
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find out what are those core challenges what's most important to them
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so we start the conversation we engage them in the conversation by sharing some of the challenges
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that we're seeing happening right now in their industry
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and then we're basically saying which of those issues ring true most to you
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and then they start to share those challenges
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and that's where we start to dig more deeply to find
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out what's really going on that's where we use our doctors
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like approach to understand exactly what are the key issues
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that are affecting their business
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and then ultimately we're going to present a solution geared directly
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to only those challenges number six know everyone involved the latest data shows
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that the typical b2b particularly enterprise level sale has about seven key decision -makers
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and so we can't just expect that even
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if you're selling to the CEO of a company that
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that person is going to just be able to pull the trigger make the decision
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and move on it's not
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that simple anymore most even high -level executives are trying to
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get consensus around the decisions they make they're trying to build
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that consensus so that way all the key people are on board
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so that way when they move forward they know
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that things are actually going to happen
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and it's not just leadership by directive by force that's not how business works
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so we need to understand every single person involved in
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that decision and so we have to get really good at understanding what is
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that entire decision -making process and who are all of those people
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and how is making a decision going to affect their jobs
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their worlds number seven always have clear next steps this is
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so important that we are not walking away from any selling interaction without a very clear next step.
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And let me be clear on what a clear next step is not.
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It is not a clear next step to have it at the end of a sales meeting for the prospect to say, hey, you know what, why don't you follow up with me in two weeks?
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And then you say, okay, sure, I'll follow up with you on Wednesday in two weeks.
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How's that sound?
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And they say, great.
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That is not a clear next step.
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A clear next step is that you get a scheduled call
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or a scheduled face -to -face meeting
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or a scheduled zoom meeting on the books in the calendar a calendar invite goes out from you
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and they positively reply to that calendar invite
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that is a clear next step at the end of every interaction with a prospect we want to make sure
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that we budget a little bit of time in
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that conversation to establishing clear next steps so that way we never have
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that wishy -washy kind of well i think they're expecting me to call them
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or they're going to call us
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or they're going to shoot us an email none of
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that there's always a very crystal clear next step
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and it is scheduled in the calendar
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so there are the seven insider secrets to b2b sales success and
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if you enjoyed this video then i have an awesome some
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free training on the data driven approach to help you crush your sales goals.
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Just click right here to get registered instantly.
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Seriously, just click right here.
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This is an in -depth training that will help you close more deals at higher prices, all while generating more meetings.
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Also, if you've got some value, please like this video below on YouTube and be sure to subscribe to my YouTube channel by clicking my face, which should be right about here to get access to a new video,
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just like this one each week.
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你能學到什麼
這段影片不僅能幫你提升英語口語練習中的邏輯表達能力，還能讓你掌握商務場景下的溝通技巧。比如，如何清晰構建對話結構（如銷售流程描述），以及如何用專業且自然的語氣傳遞資訊。此外，影片中對複雜概念的簡化表述，也非常適合雅思口語練習中“描述過程”類話題的準備。
注意這些語音現象
對話中存在大量連讀和弱讀現象。例如，“winging it”中的“ing”與“it”連讀為/ˈwɪŋɪt/，“all over the place”中的“all”弱讀為/əl/。此外，“a number of”中的“of”常弱化為/əv/，“focus every single time”中“every”與“single”連讀為/ˈevriˈsɪŋɡl/。這些語音細節是英語影子跟讀時需要重點模仿的。
像母語者一樣表達
模仿母語者的節奏和重音是shadowing site練習的關鍵。影片中， speaker 在強調關鍵資訊時會加重語氣，如“map out the entire sale”中的“entire”，“provide real value”中的“real”。同時，句子內部的停頓也很有規律，比如在列舉要點時（如“Number one, ... Number two, ...”）會有短暫停頓。練習時可使用shadowspeak方法，逐句跟讀並錄音對比，重點關注重音位置和停頓節奏，這樣能讓你的口語更流暢自然。
影片中的語法
說話人最常用的結構，並附上影片中的原話：
| 結構 | 影片中的用法 |
|---|---|
| 現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事 | we've heard · they've been sold · they've probably been sold |
| 被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的 | they've been sold · been sold · is scheduled |
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。