쉐도잉 연습: Strategy Meeting: Should We Expand into Germany? - 영상으로 영어 말하기 배우기

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Okay, I'll cut to the chase — Germany is ready for us!

좋아요, 단도직입적으로 말할게요. 독일은 우리를 맞을 준비가 됐어요!

That's a bold claim. What's behind it?

대담한 주장이네요. 근거가 뭐죠?

Our market research came back last week, and it's striking.

지난주에 시장 조사 결과가 나왔는데, 정말 놀라워요.

Demand for our software there has doubled in two years!

그곳에서 우리 소프트웨어 수요가 2년 만에 두 배가 됐어요!

Hmm, impressive. But demand isn't the same as market share.

음, 인상적이네요. 하지만 수요가 곧 시장 점유율은 아니죠.

Let's be honest about the competitive landscape.

경쟁 구도에 대해서는 솔직해집시다.

Two local players already dominate the mid-market.

현지 업체 두 곳이 이미 중간 시장을 장악하고 있어요.

True, but neither of them has a mobile product.

맞아요, 하지만 둘 다 모바일 제품이 없어요.

If we move now, we'd have first-mover advantage!

지금 움직이면 선점 효과를 누릴 수 있어요!

Or we'd burn cash educating the market for them!

아니면 그들 좋은 일 시키느라 돈만 태울 수도 있죠!

Our burn rate is already higher than I'd like.

우리 현금 소진율은 이미 제가 원하는 것보다 높아요.

I hear you. That's exactly why I've modeled the costs.

무슨 말씀인지 알아요. 그래서 비용 모델을 만들어 봤어요.

Localization is the biggest item, not the hiring.

가장 큰 항목은 채용이 아니라 현지화예요.

Localization meaning just translating the interface?

현지화라면 인터페이스만 번역하는 거예요?

Well... it's more than that, to be fair.

음... 솔직히 말하면 그 이상이에요.

Invoicing, data storage, regulatory compliance — it all changes.

청구, 데이터 저장, 규제 준수까지 전부 달라져요.

Right, GDPR alone could eat up a whole quarter.

그렇죠, GDPR만으로도 한 분기가 통째로 날아갈 수 있어요.

Actually, our legal team thinks it's closer to six weeks.

사실 법무팀은 6주 정도로 보고 있어요.

Well... here's what really worries me, though.

음... 그런데 제가 정말 걱정되는 건 이거예요.

Could a German launch cannibalize our Austrian resellers?

독일 출시가 오스트리아 리셀러들의 매출을 잠식하지 않을까요?

Oh! That's a fair point. I hadn't framed it that way.

아! 좋은 지적이에요. 그렇게는 생각 못 했네요.

Admittedly, though, they only bring in four percent of revenue.

그래도 솔직히 그쪽은 매출의 4%밖에 안 돼요.

Really? Only four percent? I'd have guessed much more.

정말요? 4%밖에 안 돼요? 훨씬 많을 줄 알았는데.

So what's your go-to-market strategy, in a nutshell?

그래서 요약하면, 시장 진출 전략이 뭐예요?

A phased rollout. Berlin and Munich first, with a small team.

단계적 출시예요. 먼저 Berlin과 Munich에서 소규모 팀으로요.

If we hit our targets, we scale up from there.

목표를 달성하면 거기서부터 규모를 키우는 거죠.

And if we don't, we pull out without too much damage?

그리고 못 하면, 큰 손해 없이 철수하는 거고요?

Exactly. Limited downside, and plenty of room to learn.

바로 그거예요. 손실은 제한적이고, 배울 여지는 많죠.

Alright, I'm cautiously on board. Start the due diligence.

좋아요, 조심스럽게 찬성할게요. 실사를 시작하세요.

Yes! Thank you. I'll have a plan ready by Friday.

좋아요! 감사합니다. 금요일까지 계획을 준비할게요.

Ha, don't celebrate yet. The board still has to agree.

하하, 아직 축하하긴 일러요. 이사회 승인이 남았어요.

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Vocabulary and speaking notes for this lesson

This C1 speaking lesson is built on the video “Strategy Meeting: Should We Expand into Germany?”. This video has 31 sentences and 283 words to shadow. The speech runs for 2:07. The speaker talks at a steady 134 words per minute, a comfortable pace for shadowing. Only 80% of the words are among the 3,000 most common in English, so the vocabulary is demanding. 7 of its 31 sentences are questions, so it is good practice for question intonation and short answers.

Key vocabulary in this video

The 13 most advanced words in the video, with pronunciation and meaning:

Word	Pronunciation	Meaning
localization noun	/ˌloʊkəlɪˈzeɪʃən/	The act of localizing.
cannibalise verb	/ˈkænɪbəlaɪz/	To eat (parts of) another of one's own species.
cautiously adverb	/ˈkɔːʃəsli/	In a cautious manner.
invoice noun	/ˈɪnˌvɔɪs/	A bill; a commercial document issued by a seller to a buyer indicating the products, quantities and agreed prices for products or services that the seller has…
nutshell noun	/ˈnʌt.ʃɛl/	The shell that surrounds the kernel of a nut.
reseller noun		A company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them.
rollout noun		An act of rolling out; gradual deployment.
diligence noun	/ˈdɪlɪd͡ʒəns/	Steady application; industry; careful work involving long-term effort.
downside noun	/ˈdaʊnˌsaɪd/	A disadvantageous aspect of something that is normally advantageous.
admittedly adverb		As is acknowledged to be true; by general admission; confessedly.
dominate verb	/ˈdɑ.məˌneɪt/	To govern, rule or control by superior authority or power.
educate verb	/ˈɛd͡ʒ.əˌkeɪt/	To instruct or train.
translate verb	/tɹænzˈleɪt/	To change spoken words or written text (of a book, document, movie, etc.) from one language to another.

Phrasal verbs you will hear

Word	Meaning
come back verb	To return to a place.
eat up verb	To consume completely.
pull out verb	To withdraw; especially of military forces; to retreat.

Sentences worth repeating

Short, complete lines from the video that you can reuse in everyday conversation:

Let's be honest about the competitive landscape.
If we move now, we'd have first-mover advantage!
Our burn rate is already higher than I'd like.
That's exactly why I've modeled the costs.
I hadn't framed it that way.

Pronunciation to watch

The speaker uses 12 contractions and reduced forms, such as don't, I'd, I'll. Say them the short way, as you hear them.

The “sh” and “zh” sounds: localization /ˌloʊkəlɪˈzeɪʃən/, cautiously /ˈkɔːʃəsli/, nutshell /ˈnʌt.ʃɛl/
Long words — get the stress right: localization /ˌloʊkəlɪˈzeɪʃən/, cannibalise /ˈkænɪbəlaɪz/

How to practise with this video

Listen to the whole video once without speaking and note the words you do not know.
Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
Record yourself and compare with the original, paying attention to words like localization, cannibalise, cautiously.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

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쉐도잉 연습: Strategy Meeting: Should We Expand into Germany? - 영상으로 영어 말하기 배우기

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