シャドーイング練習: Strategy Meeting: Should We Expand into Germany? - 動画で英語スピーキングを学ぶ

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Okay, I'll cut to the chase — Germany is ready for us!

では、単刀直入に言います。ドイツは私たちを迎える準備ができています！

That's a bold claim. What's behind it?

大胆な主張だね。根拠は何？

Our market research came back last week, and it's striking.

先週、市場調査の結果が出たんですが、驚くべき内容です。

Demand for our software there has doubled in two years!

向こうでの当社ソフトの需要は、2年で倍になっています！

Hmm, impressive. But demand isn't the same as market share.

うーん、すごいね。でも需要と市場シェアは別物だよ。

Let's be honest about the competitive landscape.

競争環境については正直に見よう。

Two local players already dominate the mid-market.

地元の2社がすでに中堅市場を押さえている。

True, but neither of them has a mobile product.

確かに。でも、どちらもモバイル製品は持っていません。

If we move now, we'd have first-mover advantage!

今動けば、先行者利益を取れます！

Or we'd burn cash educating the market for them!

あるいは、他社のために市場を育てて資金を燃やすだけかもしれない！

Our burn rate is already higher than I'd like.

うちのバーンレートは、すでに望ましい水準を超えている。

I hear you. That's exactly why I've modeled the costs.

わかります。だからこそコストを試算してきました。

Localization is the biggest item, not the hiring.

一番大きいのはローカライズ費用で、採用ではありません。

Localization meaning just translating the interface?

ローカライズって、画面を翻訳するだけのこと？

Well... it's more than that, to be fair.

えっと…正直に言うと、それだけではないんです。

Invoicing, data storage, regulatory compliance — it all changes.

請求、データ保管、規制対応――すべて変わります。

Right, GDPR alone could eat up a whole quarter.

そうだね、GDPRだけで丸々1四半期かかりかねない。

Actually, our legal team thinks it's closer to six weeks.

実は、法務チームは6週間くらいと見ています。

Well... here's what really worries me, though.

うーん…でも、本当に心配なのはここなんだ。

Could a German launch cannibalize our Austrian resellers?

ドイツでの展開が、オーストリアの販売代理店の売上を食ってしまわないか？

Oh! That's a fair point. I hadn't framed it that way.

あっ！確かに。その視点はありませんでした。

Admittedly, though, they only bring in four percent of revenue.

とはいえ、正直なところ売上の4%しかありません。

Really? Only four percent? I'd have guessed much more.

本当に？たった4%？もっと多いと思ってた。

So what's your go-to-market strategy, in a nutshell?

で、要するに市場参入戦略はどうするの？

A phased rollout. Berlin and Munich first, with a small team.

段階的な展開です。まずはBerlinとMunichから、少人数のチームで。

If we hit our targets, we scale up from there.

目標を達成できたら、そこから拡大します。

And if we don't, we pull out without too much damage?

で、ダメだったら大きな痛手なしに撤退できる？

Exactly. Limited downside, and plenty of room to learn.

その通りです。リスクは限定的で、学べる余地はたっぷりあります。

Alright, I'm cautiously on board. Start the due diligence.

よし、慎重にだけど賛成だ。デューデリジェンスを始めて。

Yes! Thank you. I'll have a plan ready by Friday.

やった！ありがとうございます。金曜までに計画をまとめます。

Ha, don't celebrate yet. The board still has to agree.

はは、まだ喜ぶのは早いよ。取締役会の承認がまだだ。

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Vocabulary and speaking notes for this lesson

This C1 speaking lesson is built on the video “Strategy Meeting: Should We Expand into Germany?”. This video has 31 sentences and 283 words to shadow. The speech runs for 2:07. The speaker talks at a steady 134 words per minute, a comfortable pace for shadowing. Only 80% of the words are among the 3,000 most common in English, so the vocabulary is demanding. 7 of its 31 sentences are questions, so it is good practice for question intonation and short answers.

Key vocabulary in this video

The 13 most advanced words in the video, with pronunciation and meaning:

Word	Pronunciation	Meaning
localization noun	/ˌloʊkəlɪˈzeɪʃən/	The act of localizing.
cannibalise verb	/ˈkænɪbəlaɪz/	To eat (parts of) another of one's own species.
cautiously adverb	/ˈkɔːʃəsli/	In a cautious manner.
invoice noun	/ˈɪnˌvɔɪs/	A bill; a commercial document issued by a seller to a buyer indicating the products, quantities and agreed prices for products or services that the seller has…
nutshell noun	/ˈnʌt.ʃɛl/	The shell that surrounds the kernel of a nut.
reseller noun		A company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them.
rollout noun		An act of rolling out; gradual deployment.
diligence noun	/ˈdɪlɪd͡ʒəns/	Steady application; industry; careful work involving long-term effort.
downside noun	/ˈdaʊnˌsaɪd/	A disadvantageous aspect of something that is normally advantageous.
admittedly adverb		As is acknowledged to be true; by general admission; confessedly.
dominate verb	/ˈdɑ.məˌneɪt/	To govern, rule or control by superior authority or power.
educate verb	/ˈɛd͡ʒ.əˌkeɪt/	To instruct or train.
translate verb	/tɹænzˈleɪt/	To change spoken words or written text (of a book, document, movie, etc.) from one language to another.

Phrasal verbs you will hear

Word	Meaning
come back verb	To return to a place.
eat up verb	To consume completely.
pull out verb	To withdraw; especially of military forces; to retreat.

Sentences worth repeating

Short, complete lines from the video that you can reuse in everyday conversation:

Let's be honest about the competitive landscape.
If we move now, we'd have first-mover advantage!
Our burn rate is already higher than I'd like.
That's exactly why I've modeled the costs.
I hadn't framed it that way.

Pronunciation to watch

The speaker uses 12 contractions and reduced forms, such as don't, I'd, I'll. Say them the short way, as you hear them.

The “sh” and “zh” sounds: localization /ˌloʊkəlɪˈzeɪʃən/, cautiously /ˈkɔːʃəsli/, nutshell /ˈnʌt.ʃɛl/
Long words — get the stress right: localization /ˌloʊkəlɪˈzeɪʃən/, cannibalise /ˈkænɪbəlaɪz/

How to practise with this video

Listen to the whole video once without speaking and note the words you do not know.
Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
Record yourself and compare with the original, paying attention to words like localization, cannibalise, cautiously.

シャドーイングとは？英語上達に効果的な理由

シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。

シャドーイングのやり方: ステップ別の完全ガイドを読む →

シャドーイング練習: Strategy Meeting: Should We Expand into Germany? - 動画で英語スピーキングを学ぶ

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