쉐도잉 연습: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - 영상으로 영어 말하기 배우기
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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이 레슨의 어휘와 말하기 포인트
이 말하기 레슨은 영상 “Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: supermarket, items, zone, placed, checkout. 이 영상에는 섀도잉할 문장 75개와 단어 872개가 있습니다. 말하는 구간의 길이는 8:33입니다. 화자는 분당 약 102단어로 천천히 말해서 소리 하나하나를 따라 하기에 여유가 있습니다. 단어의 86%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.
이 영상의 핵심 어휘
영상에 나오는 익혀 둘 만한 단어 15개를 발음, 뜻과 함께 정리했습니다.
| 단어 | 발음 | 뜻 |
|---|---|---|
| supermarket 명사 | /ˌsupɚˈmɑɹkət/ | 슈퍼마켓, 슈퍼 |
| entrance 명사 | /ˈɛn.tɹəns/ | 입구 |
| psychology 명사 | /saɪˈkɑ.lə.d͡ʒi/ | 심리학 |
| shelf 명사 | /ʃɛlf/ | 선반 |
| aisle 명사 | /aɪ̯l/ | 통로 |
| dwell 동사 | /dwɛl/ | 살다, 거주하다 |
| encourage 동사 | /ɪnˈkʌɹ.ɪd͡ʒ/ | 격려하다 |
| flower 명사 | /ˈfloʊɚ/ | 꽃 |
| relax 동사 | /ɹɪˈlæks/ | 늦추다, 편안히 하다 |
| vegetable 명사 | /ˈvɛd͡ʒ.tə.bəl/ | 채소, 야채 |
| sunglasses 명사 | 선글라스, 썬글라스 | |
| topic 명사 | /ˈtɑpɪk/ | 화제, 주제 |
| pocket 명사 | /ˈpɑ.kɪt/ | 호주머니, 포켓 |
| carefully 부사 | /ˈkɛɹf(ə)li/ | 주의하여, 조심스럽게 |
| refer 동사 | /ɹɪˈfɜː/ | 언급하다 |
영상에 나오는 구동사
| 단어 | 발음 | 뜻 |
|---|---|---|
| come out 동사 | /ˌkʌm ˈaʊt/ | 나오다 |
| take off 동사 | 벗다 |
이 영상의 문법
화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.
| 문형 | 영상 속 표현 |
|---|---|
| 수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점 | is deliberately designed · are spent · is not designed |
| “might / may” 가능성 might/may + 동사 — 가능하지만 확실하지 않은 일 | might put · might also find · might see |
| 최상급 the -est / the most … — 집단에서 가장 높거나 낮은 것 | the strongest · the cheapest |
| “will” 미래 will + 동사 — 결정, 약속 또는 예측 | will hear · will usually find · you'll see |
주의할 발음
화자는 they're, don't, didn't 같은 축약형과 약화된 형태를 14번 사용합니다. 들리는 대로 짧게 발음하세요.
- “sh”와 “zh” 소리: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- 긴 단어 — 강세 위치에 주의: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
한국어 화자가 어려워하는 소리:
- /f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: shelf /ʃɛlf/, flower /ˈfloʊɚ/, carefully /ˈkɛɹf(ə)li/, refer /ɹɪˈfɜː/
- /v/ — ㅂ(/b/)과 구별하기: vegetable /ˈvɛd͡ʒ.tə.bəl/, everyday /ˈɛvɹiˌdeɪ/, recover /ɹɪˈkʌvɚ/, venture /ˈvɛn.t͡ʃɚ/, motivate /ˈmoʊ.tɪ.veɪt/
- /r/과 /l/ 구별하기: retailer /ˈɹiteɪlɚ/, relax /ɹɪˈlæks/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, carefully /ˈkɛɹf(ə)li/, umbrella /ʌmˈbɹɛl.ə/
이 영상으로 연습하는 방법
- 먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
- 보통 속도로 한 문장씩 섀도잉하고, 화자의 리듬과 맞을 때까지 반복합니다.
- 자신의 목소리를 녹음해 원본과 비교하고, supermarket, entrance, psychology 같은 단어에 특히 주의합니다.
쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법
쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.