シャドーイング練習: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - 動画で英語スピーキングを学ぶ
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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このレッスンの語彙とスピーキングのポイント
このスピーキングレッスンは、動画「Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location」を教材にしています。 繰り返し出てくる語は次のとおりです：supermarket, items, zone, placed, checkout。 この動画には、シャドーイング用の文が75文、単語が872語あります。 音声の長さは8:33です。 話す速さはゆっくりで、1分あたり約102語です。一つ一つの音をまねる余裕があります。 単語の86%は英語の頻出3,000語に含まれます。残りは練習の前に確認しておきましょう。
この動画の重要語彙
動画に出てくる覚えておきたい単語15語を、発音と意味つきで紹介します。
| 単語 | 発音 | 意味 |
|---|---|---|
| supermarket 名詞 | /ˌsupɚˈmɑɹkət/ | スーパーマーケット, スーパー |
| checkout 名詞 | /ˈt͡ʃɛkˌaʊt/ | レジ |
| entrance 名詞 | /ˈɛn.tɹəns/ | 入口 |
| psychology 名詞 | /saɪˈkɑ.lə.d͡ʒi/ | 心理学, サイコロジー |
| layout 名詞 | /ˈleɪ.aʊt/ | レイアウト, 設計 |
| shelf 名詞 | /ʃɛlf/ | 棚 |
| retailer 名詞 | /ˈɹiteɪlɚ/ | 小売商人 |
| aisle 名詞 | /aɪ̯l/ | 通路 |
| dwell 動詞 | /dwɛl/ | 住む, 居住する |
| encourage 動詞 | /ɪnˈkʌɹ.ɪd͡ʒ/ | 勇気付ける, 奨励する |
| flower 名詞 | /ˈfloʊɚ/ | 花 |
| relax 動詞 | /ɹɪˈlæks/ | くつろがせる |
| deliberately 副詞 | /dɪˈlɪb.(ə.)ɹət.li/ | 故意に, わざと |
| vegetable 名詞 | /ˈvɛd͡ʒ.tə.bəl/ | 野菜, 青物 |
| sunglasses 名詞 | サングラス |
動画に出てくる句動詞
| 単語 | 発音 | 意味 |
|---|---|---|
| come out 動詞 | /ˌkʌm ˈaʊt/ | 出る |
| take off 動詞 | 脱ぐ |
この動画の文法
話し手がよく使っている文型を、動画の実際の表現とともに紹介します。
| 文型 | 動画での表現 |
|---|---|
| 受動態 be + 過去分詞 — 誰がするかより、何が起きるかに焦点を当てる | is deliberately designed · are spent · is not designed |
| 「might / may」による可能性 might/may + 動詞 — 起こりうるが確実ではないこと | might put · might also find · might see |
| 最上級 the -est / the most … — グループの中で一番 | the strongest · the cheapest |
| 「will」の未来表現 will + 動詞 — その場の決定、約束、予測 | will hear · will usually find · you'll see |
注意したい発音
話し手はthey're, don't, didn'tなど、短縮形や弱形を14回使っています。聞こえたとおりの短い形で発音しましょう。
- 「sh」と「zh」の音: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- 長い単語（アクセントの位置に注意）: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
日本語話者が苦手な音：
- /r/ と /l/ の区別 — /l/ は舌先を歯茎につけ、/r/ はどこにもつけない: retailer /ˈɹiteɪlɚ/, relax /ɹɪˈlæks/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, carefully /ˈkɛɹf(ə)li/, umbrella /ʌmˈbɹɛl.ə/
- /v/ — /b/ にならないように、上の歯を下唇に当てる: vegetable /ˈvɛd͡ʒ.tə.bəl/, everyday /ˈɛvɹiˌdeɪ/, recover /ɹɪˈkʌvɚ/, venture /ˈvɛn.t͡ʃɚ/, motivate /ˈmoʊ.tɪ.veɪt/
- /f/ — 「フ」ではなく、上の歯と下唇で出す: shelf /ʃɛlf/, flower /ˈfloʊɚ/, carefully /ˈkɛɹf(ə)li/, refer /ɹɪˈfɜː/
この動画での練習方法
- まず声を出さずに動画を最後まで聞き、知らない単語をメモします。
- 通常の速度で一文ずつシャドーイングし、話し手のリズムに合うまで繰り返します。
- 自分の声を録音して元の音声と比べます。supermarket, checkout, entranceなどの単語に特に注意しましょう。
シャドーイングとは？英語上達に効果的な理由
シャドーイング（Shadowing）は、もともとプロの通訳者養成プログラムで開発された言語学習法で、多言語習得者として知られるDr. Alexander Arguelles によって広く普及されました。方法はシンプルですが非常に効果的：ネイティブスピーカーの英語を聞きながら、1〜2秒の遅延で声に出してすぐに繰り返す——まるで「影（shadow）」のように話者を追いかけます。文法ドリルや受動的なリスニングと異なり、シャドーイングは脳と口の筋肉が同時にリアルタイムで英語を処理・再現することを強制します。研究により、発音精度、抑揚、リズム、連音、リスニング力、そして会話の流暢さが大幅に向上することが確認されています。IELTSスピーキング対策や自然な英語コミュニケーションを目指す方に特におすすめです。