Prática de Shadowing: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - Aprenda a falar inglês com vídeo
Escolha um modo de prática
Cada modo abre uma sala de prática em tela cheia.
75 frases
Se as frases estiverem muito curtas ou longas, clique em Edit para ajustá-las.
1
Now turn to section four.
2
You will hear a woman talking about retail psychology.
3
First, you have some time to look at questions 31 to 40.
4
Listen carefully to the talk and answer questions 31 to 40.
5
Hello, everyone.
6
Let's get started on the final lecture in our module on Retail Psychology.
7
Today we're going to focus on supermarket layouts
8
and how retailers display their products to encourage us as customers to spend as much of our money as possible.
9
It's an interesting topic.
10
Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
11
But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
12
So, let's have a look at an actual supermarket layout.
13
Now, here's the entrance to the store, just here.
14
This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
15
This is where the customers recover from the environment outside, and by that I mean this
16
This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
17
these kinds of things.
18
So what do you notice about this area?
19
It's very empty, isn't it?
20
Yes, it's pretty much clear of stock altogether.
21
This area is not designed or used to sell us anything.
22
Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
23
However, the retailers want their customers to feel comfortable.
24
If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
25
Now, let's look back at the entrance again.
26
Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
27
so 75 % of people.
28
This gives the supermarkets a great opportunity to hit us with promotions and offers,
29
so near the front door you might also find what we call the dwell zone.
30
The dwell zone is the area on the right -hand side
31
by the front door where you are encouraged to relax and browse.
32
You will usually find newspapers and flowers here to help you do exactly that.
33
Moving on from the dwell zone, we come to the power aisle.
34
Basically, it's the main route customers return to after venturing into nearby aisles.
35
and so this is the area of the supermarket where the strongest offers are displayed.
36
So, you might see a sign that reads
37
Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
38
The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
39
Were you planning a barbecue before you went shopping?
40
do you even have a garden yes the power aisle has a very powerful effect on sales
41
even though most of us don't even realize we are being sold to here
42
now let's think about fruit and vegetables for a moment they're always located towards the front
43
Now, why do you think this is?
44
Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
45
And let's think back to flowers and newspapers.
46
We talked about both these items earlier.
47
And yes, they're displayed near the front on the right.
48
Now, they're known as distress goods.
49
Why's that?
50
Well, these are the goods that we often buy in a hurry, or on impulse.
51
In other words, these are the items we didn't actually intend to buy at all,
52
but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
53
Now, what about everyday items like bread or milk or cereals?
54
they're always placed right at the back of the supermarket yes in this area here again
55
this is a deliberate strategy by the supermarkets basically
56
they want us to walk through the whole store to get them in the hope
57
we will buy other things on the way that's why items like these are often called destination goods.
58
Now, where products are placed on the shelves makes a real difference.
59
We read shelves a bit like we read a book.
60
Our eyes go from left to right.
61
And they want you to focus on the more expensive items, so they place them at eye level.
62
It's often quite hard to spot items like cheap tinned food.
63
Why is that?
64
Well, they're normally placed very low on the shelves.
65
Basically, the supermarkets don't want the cheapest products to be the ones you see first.
66
Finally, let's have a look at the checkout area here.
67
Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
68
But all kinds of things are displayed at checkouts these days.
69
In fact, supermarkets can change what's on offer almost by the hour.
70
It's a quick and easy way for them to rotate their stock.
71
So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
72
if it rains, umbrellas can be placed there instead.
73
Now, does anyone have any questions?
74
That is the end of Section 4.
75
Thank you.
Baixar aplicativo
Tudo o que você precisa para falar fluentemente
Pronúncia com IANota em cada frase
Prática de IPADomine cada som
VocabulárioMonte seu banco de palavras
Jogo de vocabulárioAprenda brincando
Mesmo canal
B21
🔥Jim's weekly rent will be - Đề thi IELTS LISTENING kèm đáp án - transcript
IELTS PrepUniversity Students
B21
🔥Spring Down Junior School - Đề thi IELTS LISTENING kèm đáp án - transcript
IELTS PrepUniversity Students
B22
A museum in Japan: IELTS LISTENING Vol 7 Test 4 Section 4 (IELTS Listening Recent Actual Test)
IELTS PrepUniversity Students
C11
Gastropods (snails and slugs): IELTS LISTENING Vol 4 Test 5 Section 4
Daily ConversationUniversity Students
B21
Lifeguard Application: IELTS LISTENING Vol 7 Test 1 Section 1 (IELTS Listening Recent Actual Test)
IELTS PrepUniversity Students
B21
🔥Royal nature park - Đề thi IELTS LISTENING (actual test) kèm đáp án
IELTS PrepUniversity Students
B2Aboriginal Textile Design: IELTS LISTENING Vol 4 Test 7 Section 4
IELTS PrepUniversity Students
B23
Invasive Species: IELTS LISTENING (Dictation)
IELTS PrepUniversity Students
B21
Museum tour: Đề thi thật IELTS LISTENING Vol 4 Test 3 Section 2 (IELTS Listening Recent Actual Test)
IELTS PrepUniversity Students
B21
Changes in Barford over the last 50 years: Đề thi IELTS LISTENING (actual test)
IELTS PrepUniversity Students
C12
Earth-sheltered Housing: IELTS LISTENING Vol 4 Test 6 Section 4 (IELTS Listening Recent Actual Test)
IELTS PrepUniversity Students
B23
Regional Park: IELTS LISTENING Vol 4 Test 5 Section 2 (IELTS Listening Recent Actual Test)
IELTS PrepUniversity Students
B22
Holiday on Jackson Island: IELTS LISTENING Vol 4 Test 2 Section 1
IELTS PrepUniversity Students
C11
Peer Assessment: Đề thi thật IELTS LISTENING
IELTS PrepUniversity Students
B25
Volunteer work application form: Grace Brown: IELTS LISTENING Vol 5 Test 6 Section 1
IELTS PrepUniversity Students
B14
Australian Overseas Relocation Agency Đề thi IELTS LISTENING (actual test) kèm đáp án - transcript
IELTS PrepUniversity Students
B23
Buildings made of plastic: Đề thi IELTS LISTENING (actual test) kèm đáp án transcript with location
IELTS PrepUniversity Students
B23
The announcer says that the main topic of today's talk will be Gisborne's
IELTS PrepUniversity Students
B16
Asia-Pacific Tours Activity Holidays: Đề thi IELTS LISTENING (actual test)
IELTS PrepUniversity Students
B21
Battery-powered motorbikes: IELTS LISTENING Vol 3 Test 7 Section 3
IELTS PrepUniversity Students
Vocabulário e dicas de fala para esta lição
Esta aula de conversação usa o vídeo “Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location”. As palavras que mais se repetem: supermarket, items, zone, placed, checkout. Este vídeo tem 75 frases e 872 palavras para praticar shadowing. A fala dura 8:33. O falante fala devagar, cerca de 102 palavras por minuto, o que dá tempo para imitar cada som. 86% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.
Vocabulário principal deste vídeo
15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:
| Palavra | Pronúncia | Significado |
|---|---|---|
| supermarket substantivo | /ˌsupɚˈmɑɹkət/ | supermercado |
| checkout substantivo | /ˈt͡ʃɛkˌaʊt/ | caixa |
| entrance substantivo | /ˈɛn.tɹəns/ | entrada |
| psychology substantivo | /saɪˈkɑ.lə.d͡ʒi/ | psicologia |
| layout substantivo | /ˈleɪ.aʊt/ | disposição |
| shelf substantivo | /ʃɛlf/ | prateleira, estante |
| retailer substantivo | /ˈɹiteɪlɚ/ | varejista |
| aisle substantivo | /aɪ̯l/ | nave |
| dwell verbo | /dwɛl/ | habitar, morar |
| encourage verbo | /ɪnˈkʌɹ.ɪd͡ʒ/ | encorajar, incentivar |
| flower substantivo | /ˈfloʊɚ/ | flor |
| relax verbo | /ɹɪˈlæks/ | soltar, afrouxar |
| deliberately advérbio | /dɪˈlɪb.(ə.)ɹət.li/ | deliberadamente |
| vegetable substantivo | /ˈvɛd͡ʒ.tə.bəl/ | legume, hortaliça |
| sunglasses substantivo | óculos de sol, óculos escuros |
Phrasal verbs que você vai ouvir
| Palavra | Pronúncia | Significado |
|---|---|---|
| come out verbo | /ˌkʌm ˈaʊt/ | sair, partir |
| take off verbo | tirar |
Gramática neste vídeo
As estruturas que o falante mais usa, com as palavras exatas do vídeo:
| Estrutura | No vídeo |
|---|---|
| Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz | is deliberately designed · are spent · is not designed |
| Possibilidade com “might / may” might/may + verbo — algo possível, mas não certo | might put · might also find · might see |
| Superlativos the -est / the most … — o maior ou o menor de um grupo | the strongest · the cheapest |
| Futuro com “will” will + verbo — uma decisão, promessa ou previsão | will hear · will usually find · you'll see |
Pronúncia para ficar de olho
O falante usa 14 contrações e formas reduzidas, como they're, don't, didn't. Diga-as na forma curta, do jeito que você ouve.
- Os sons de “sh” e “zh”: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- Palavras longas — acerte a sílaba tônica: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
Sons difíceis para falantes de português:
- Consoante final — sem acrescentar um “i” depois: supermarket /ˌsupɚˈmɑɹkət/, checkout /ˈt͡ʃɛkˌaʊt/, layout /ˈleɪ.aʊt/, topic /ˈtɑpɪk/, pocket /ˈpɑ.kɪt/
- /l/ final — a língua toca o céu da boca, não vira “u”: aisle /aɪ̯l/, dwell /dwɛl/, vegetable /ˈvɛd͡ʒ.tə.bəl/, ideal /aɪˈdi(ə)l/, module /ˈmɑd͡ʒul/
Como praticar com este vídeo
- Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
- Faça shadowing frase por frase na velocidade normal, repetindo cada uma até o seu ritmo ficar igual ao do falante.
- Grave a sua voz e compare com o original, prestando atenção a palavras como supermarket, checkout, entrance.
O que é a Técnica de Shadowing?
Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.