跟讀練習: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - 通過影片學習英語口語
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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本課的詞彙與口語要點
這節口語課以影片“Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location”為素材。 影片中反覆出現的詞有：supermarket, items, zone, placed, checkout。 這段影片共有 75 個句子、872 個單詞可供跟讀。 講話部分時長為 8:33。 說話人語速較慢，每分鐘約 102 個詞，你有足夠的時間模仿每一個音。 86% 的單詞屬於英語最常用的 3,000 詞，其餘的詞建議在練習前先學一下。
影片中的重點詞彙
影片中 15 個值得學習的單詞，附發音和釋義：
| 單詞 | 發音 | 釋義 |
|---|---|---|
| supermarket 名詞 | /ˌsupɚˈmɑɹkət/ | 超級市場 /超級市場, 超市 |
| checkout 名詞 | /ˈt͡ʃɛkˌaʊt/ | 收款處 /收款處 |
| entrance 名詞 | /ˈɛn.tɹəns/ | 入口, 門口 /門口 |
| psychology 名詞 | /saɪˈkɑ.lə.d͡ʒi/ | 心理學 /心理學 |
| layout 名詞 | /ˈleɪ.aʊt/ | 設計 /設計, 佈局 /佈局 |
| shelf 名詞 | /ʃɛlf/ | 架子 |
| retailer 名詞 | /ˈɹiteɪlɚ/ | 零售商 |
| aisle 名詞 | /aɪ̯l/ | 走道, 過道 /過道 |
| dwell 動詞 | /dwɛl/ | 居住, 住 |
| encourage 動詞 | /ɪnˈkʌɹ.ɪd͡ʒ/ | 鼓勵 /鼓勵, 激勵 /激勵 |
| flower 名詞 | /ˈfloʊɚ/ | хуа, хуар |
| relax 動詞 | /ɹɪˈlæks/ | 鬆開 /鬆開, 放鬆 /放鬆 |
| deliberately 副詞 | /dɪˈlɪb.(ə.)ɹət.li/ | 故意, 蓄意 |
| vegetable 名詞 | /ˈvɛd͡ʒ.tə.bəl/ | 蔬菜, 青菜 |
| sunglasses 名詞 | 太陽眼鏡 /太陽眼鏡, 太陽鏡 /太陽鏡 |
影片中出現的短語動詞
| 單詞 | 發音 | 釋義 |
|---|---|---|
| come out 動詞 | /ˌkʌm ˈaʊt/ | 出, 出來 /出來 |
| take off 動詞 | 脫 /脫 |
影片中的語法
說話人最常用的結構，並附上影片中的原話：
| 結構 | 影片中的用法 |
|---|---|
| 被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的 | is deliberately designed · are spent · is not designed |
| 用 “might / may” 表可能 might/may + 動詞 — 有可能但不確定的事 | might put · might also find · might see |
| 最高階 the -est / the most … — 一組中最高或最低的 | the strongest · the cheapest |
| “will” 表將來 will + 動詞 — 決定、承諾或預測 | will hear · will usually find · you'll see |
需要注意的發音
說話人用了 14 次縮略和弱讀形式，例如 they're, don't, didn't。請按聽到的簡短形式來說。
- “sh” 和 “zh” 音: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- 長單詞——注意重音位置: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
中文母語者容易讀錯的音：
- /v/ — 不要讀成 /w/，上齒輕觸下唇: vegetable /ˈvɛd͡ʒ.tə.bəl/, everyday /ˈɛvɹiˌdeɪ/, recover /ɹɪˈkʌvɚ/, venture /ˈvɛn.t͡ʃɚ/, motivate /ˈmoʊ.tɪ.veɪt/
- 詞尾子音 — 要讀清楚，後面不要加母音: supermarket /ˌsupɚˈmɑɹkət/, checkout /ˈt͡ʃɛkˌaʊt/, entrance /ˈɛn.tɹəns/, layout /ˈleɪ.aʊt/, shelf /ʃɛlf/
- /r/ 和 /l/ 的區別: retailer /ˈɹiteɪlɚ/, relax /ɹɪˈlæks/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, carefully /ˈkɛɹf(ə)li/, umbrella /ʌmˈbɹɛl.ə/
如何用這段影片練習
- 先完整聽一遍影片，不要開口，記下不認識的單詞。
- 用正常速度逐句跟讀，每句重複到你的節奏與說話人一致為止。
- 錄下自己的聲音並與原聲對比，特別注意 supermarket, checkout, entrance 這類單詞。
什麼是跟讀法？
跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。