تدريب Shadowing: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - تعلم التحدث بالإنجليزية عبر الفيديو
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
تنزيل التطبيق
كل ما تحتاجه للتحدث بطلاقة
تقييم النطق بالذكاء الاصطناعيتقييم كل جملة
تدريب IPAأتقن كل صوت
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المفردات وملاحظات التحدث لهذا الدرس
هذا الدرس في المحادثة مبني على الفيديو “Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location”. أكثر الكلمات تكرارًا في الفيديو: supermarket, items, zone, placed, checkout. يحتوي هذا الفيديو على 75 جملة و872 كلمة للتدرب على الترديد. مدة الكلام 8:33. يتكلم المتحدث ببطء، بمعدل 102 كلمة في الدقيقة تقريبًا، فيكون لديك وقت لتقليد كل صوت. 86% من الكلمات ضمن أكثر 3,000 كلمة شيوعًا في الإنجليزية، ويُستحسن مراجعة الباقي قبل البدء.
أهم المفردات في هذا الفيديو
15 كلمة من الفيديو تستحق التعلّم، مع النطق والمعنى:
| الكلمة | النطق | المعنى |
|---|---|---|
| supermarket اسم | /ˌsupɚˈmɑɹkət/ | سُوبَرْمَارْكِت, سُوبَر مَارْكِت |
| entrance اسم | /ˈɛn.tɹəns/ | دُخُول |
| psychology اسم | /saɪˈkɑ.lə.d͡ʒi/ | سَيْكُولُوجْيَا, عِلْم النَّفْس |
| shelf اسم | /ʃɛlf/ | رَفّ |
| dwell فعل | /dwɛl/ | سَكَنَ, أَقَامَ |
| encourage فعل | /ɪnˈkʌɹ.ɪd͡ʒ/ | شَجَّعَ |
| flower اسم | /ˈfloʊɚ/ | زَهْرَة, زُهُور |
| relax فعل | /ɹɪˈlæks/ | اِسْتَرْخَى |
| deliberately ظرف | /dɪˈlɪb.(ə.)ɹət.li/ | عُمْداً |
| vegetable اسم | /ˈvɛd͡ʒ.tə.bəl/ | خُضَر, خُضَار |
| sunglasses اسم | نَظَّارَة شَمْسِيَّة, نَظَّارَة شَمْس | |
| topic اسم | /ˈtɑpɪk/ | مَوْضُوع, مَوَاضِيع |
| pocket اسم | /ˈpɑ.kɪt/ | جَيْب |
| carefully ظرف | /ˈkɛɹf(ə)li/ | بِعِنَايَة |
| refer فعل | /ɹɪˈfɜː/ | أَشَارَ |
الأفعال المركبة التي ستسمعها
| الكلمة | النطق | المعنى |
|---|---|---|
| come out فعل | /ˌkʌm ˈaʊt/ | خَرَجَ, غَادَرَ |
| take off فعل | خَلَعَ |
القواعد في هذا الفيديو
أكثر التراكيب التي يستخدمها المتحدث، مع العبارات نفسها من الفيديو:
| التركيب | في الفيديو |
|---|---|
| المبني للمجهول be + اسم المفعول — التركيز على ما يحدث لا على من يفعله | is deliberately designed · are spent · is not designed |
| الاحتمال بـ “might / may” might/may + فعل — شيء ممكن لكنه غير مؤكد | might put · might also find · might see |
| صيغة التفضيل the -est / the most … — الأعلى أو الأدنى في مجموعة | the strongest · the cheapest |
| المستقبل بـ “will” will + فعل — قرار أو وعد أو توقع | will hear · will usually find · you'll see |
نطق يحتاج إلى انتباه
يستخدم المتحدث 14 من الصيغ المختصرة، مثل they're, don't, didn't. انطقها بصيغتها القصيرة كما تسمعها.
- أصوات “sh” و“zh”: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- الكلمات الطويلة — انتبه لموضع النبر: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
أصوات يجدها متحدثو العربية صعبة:
- /p/ — ليس /b/: انطقه مع نفخة هواء: supermarket /ˌsupɚˈmɑɹkət/, topic /ˈtɑpɪk/, pocket /ˈpɑ.kɪt/, promotion /pɹəˈmoʊʃn̩/, pound /ˈpaʊ̯nd/
- /v/ — ليس /f/: مع اهتزاز الأوتار الصوتية: vegetable /ˈvɛd͡ʒ.tə.bəl/, everyday /ˈɛvɹiˌdeɪ/, recover /ɹɪˈkʌvɚ/, venture /ˈvɛn.t͡ʃɚ/, motivate /ˈmoʊ.tɪ.veɪt/
- تتابع الصوامت — لا تضف حركة بينها: entrance /ˈɛn.tɹəns/, shelf /ʃɛlf/, dwell /dwɛl/, flower /ˈfloʊɚ/, relax /ɹɪˈlæks/
كيف تتدرب بهذا الفيديو
- استمع إلى الفيديو كاملًا مرة واحدة دون أن تتكلم، ودوّن الكلمات التي لا تعرفها.
- ردّد جملة جملة بالسرعة العادية، وكرّر كل جملة حتى يتطابق إيقاعك مع المتحدث.
- سجّل صوتك وقارنه بالأصل، مع الانتباه إلى كلمات مثل supermarket, entrance, psychology.
ما هي تقنية التظليل الصوتي؟
التظليل الصوتي (Shadowing) تقنية تعلم لغة مدعومة علمياً، طُورت أصلاً لتدريب المترجمين الفوريين المحترفين. الطريقة بسيطة لكنها قوية: تستمع لصوت إنجليزي أصلي وتكرره فوراً بصوت عالٍ — كظل يتبع المتحدث بتأخير 1-2 ثانية. تُظهر الأبحاث تحسناً كبيراً في دقة النطق والتنغيم والإيقاع وربط الأصوات والاستماع والطلاقة.