Pratique du Shadowing: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - Apprendre l'anglais à l'oral avec la vidéo
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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Vocabulaire et conseils d’expression pour cette leçon
Cette leçon d’expression orale s’appuie sur la vidéo « Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location ». Les mots qui reviennent le plus souvent : supermarket, items, zone, placed, checkout. Cette vidéo contient 75 phrases et 872 mots à répéter en shadowing. La partie parlée dure 8:33. Le locuteur parle lentement, environ 102 mots par minute, ce qui laisse le temps d’imiter chaque son. 86 % des mots font partie des 3 000 mots les plus courants en anglais ; le reste mérite d’être vu avant de commencer.
Vocabulaire clé de cette vidéo
15 mots de la vidéo à retenir, avec leur prononciation et leur sens :
| Mot | Prononciation | Sens |
|---|---|---|
| supermarket nom | /ˌsupɚˈmɑɹkət/ | supermarché |
| checkout nom | /ˈt͡ʃɛkˌaʊt/ | caisse |
| entrance nom | /ˈɛn.tɹəns/ | entrée |
| psychology nom | /saɪˈkɑ.lə.d͡ʒi/ | psychologie |
| layout nom | /ˈleɪ.aʊt/ | disposition, schéma |
| shelf nom | /ʃɛlf/ | rayon, étagère |
| retailer nom | /ˈɹiteɪlɚ/ | revendeur, distributeur |
| aisle nom | /aɪ̯l/ | allée |
| dwell verbe | /dwɛl/ | résider |
| encourage verbe | /ɪnˈkʌɹ.ɪd͡ʒ/ | encourager |
| flower nom | /ˈfloʊɚ/ | fleur |
| relax verbe | /ɹɪˈlæks/ | relâcher |
| deliberately adverbe | /dɪˈlɪb.(ə.)ɹət.li/ | exprès |
| vegetable nom | /ˈvɛd͡ʒ.tə.bəl/ | légume |
| sunglasses nom | lunettes de soleil |
Les verbes à particule que vous entendrez
| Mot | Prononciation | Sens |
|---|---|---|
| come out verbe | /ˌkʌm ˈaʊt/ | sortir |
| take off verbe | enlever, ôter |
La grammaire de cette vidéo
Les structures que le locuteur utilise le plus, avec les mots exacts de la vidéo :
| Structure | Dans la vidéo |
|---|---|
| Voix passive be + participe passé — l’accent est mis sur ce qui arrive, pas sur qui le fait | is deliberately designed · are spent · is not designed |
| Possibilité avec « might / may » might/may + verbe — quelque chose de possible mais pas certain | might put · might also find · might see |
| Superlatifs the -est / the most … — le plus haut ou le plus bas d’un groupe | the strongest · the cheapest |
| Futur avec « will » will + verbe — une décision, une promesse ou une prédiction | will hear · will usually find · you'll see |
Prononciation à surveiller
Le locuteur utilise 14 contractions et formes réduites, comme they're, don't, didn't. Prononcez-les sous leur forme courte, telles que vous les entendez.
- Les sons « sh » et « zh »: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- Mots longs — placez bien l’accent: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
Les sons difficiles pour les francophones :
- /tʃ/ et /dʒ/ — à ne pas adoucir en « ch » et « j »: checkout /ˈt͡ʃɛkˌaʊt/, psychology /saɪˈkɑ.lə.d͡ʒi/, encourage /ɪnˈkʌɹ.ɪd͡ʒ/, vegetable /ˈvɛd͡ʒ.tə.bəl/, venture /ˈvɛn.t͡ʃɚ/
- /r/ anglais — langue recourbée, sans frotter la gorge: supermarket /ˌsupɚˈmɑɹkət/, entrance /ˈɛn.tɹəns/, retailer /ˈɹiteɪlɚ/, encourage /ɪnˈkʌɹ.ɪd͡ʒ/, relax /ɹɪˈlæks/
Comment s’entraîner avec cette vidéo
- Écoutez la vidéo en entier une fois sans parler et notez les mots que vous ne connaissez pas.
- Répétez phrase par phrase à vitesse normale, en reprenant chacune jusqu’à ce que votre rythme corresponde à celui du locuteur.
- Enregistrez-vous et comparez avec l’original, en faisant attention à des mots comme supermarket, checkout, entrance.
Qu'est-ce que la technique du Shadowing ?
Le Shadowing est une technique d'apprentissage des langues fondée sur la science, développée à l'origine pour la formation des interprètes professionnels. Le principe est simple mais puissant : vous écoutez de l'anglais natif et le répétez immédiatement à voix haute — comme une ombre suivant le locuteur avec un décalage de 1 à 2 secondes. Les recherches montrent une amélioration significative de la précision de la prononciation, de l'intonation, du rythme, des liaisons, de la compréhension orale et de la fluidité.