Shadowing Practice: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - Learn English Speaking with Video
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
Uygulamayı İndir
Akıcı konuşmak için ihtiyacınız olan her şey
AI TelaffuzHer cümleyi puanla
IPA AlıştırmasıHer sesi ustalaştır
Kelime BilgisiKelime bankanızı oluşturun
Kelime OyunuOynarken öğrenin
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Bu dersin kelimeleri ve konuşma notları
Bu konuşma dersi “Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location” videosuna dayanıyor. En çok tekrarlanan kelimeler: supermarket, items, zone, placed, checkout. Bu videoda gölgeleme çalışması için 75 cümle ve 872 kelime var. Konuşma bölümü 8:33 sürüyor. Konuşmacı yavaş konuşuyor, dakikada yaklaşık 102 kelime; her sesi taklit etmek için zamanınız var. Kelimelerin %86’i İngilizcede en sık kullanılan 3.000 kelime arasında; geri kalanına başlamadan önce bakmakta fayda var.
Bu videodaki önemli kelimeler
Videodan öğrenmeye değer 15 kelime, telaffuzu ve anlamıyla:
| Kelime | Telaffuz | Anlam |
|---|---|---|
| supermarket isim | /ˌsupɚˈmɑɹkət/ | süpermarket |
| checkout isim | /ˈt͡ʃɛkˌaʊt/ | kasa |
| entrance isim | /ˈɛn.tɹəns/ | giriş |
| psychology isim | /saɪˈkɑ.lə.d͡ʒi/ | ruh bilimi |
| layout isim | /ˈleɪ.aʊt/ | tanzim |
| shelf isim | /ʃɛlf/ | sergen, raf |
| aisle isim | /aɪ̯l/ | reyon |
| dwell fiil | /dwɛl/ | oturmak, ikamet etmek |
| encourage fiil | /ɪnˈkʌɹ.ɪd͡ʒ/ | teşvik etmek, cesaretlendirmek |
| flower isim | /ˈfloʊɚ/ | çiçek |
| deliberately zarf | /dɪˈlɪb.(ə.)ɹət.li/ | bile bile, kasten |
| vegetable isim | /ˈvɛd͡ʒ.tə.bəl/ | sebze, zerzevat |
| sunglasses isim | güneş gözlüğü | |
| topic isim | /ˈtɑpɪk/ | mevzu, tema |
| pocket isim | /ˈpɑ.kɪt/ | cep, yancık |
Duyacağınız deyimsel fiiller
| Kelime | Telaffuz | Anlam |
|---|---|---|
| come out fiil | /ˌkʌm ˈaʊt/ | çıkmak |
Bu videodaki dil bilgisi
Konuşmacının en çok kullandığı yapılar, videodaki sözcüklerin aynısıyla:
| Yapı | Videoda |
|---|---|
| Edilgen yapı be + fiilin üçüncü hâli — kimin yaptığı değil, ne olduğu önemli | is deliberately designed · are spent · is not designed |
| “might / may” ile olasılık might/may + fiil — mümkün ama kesin olmayan bir şey | might put · might also find · might see |
| En üstünlük the -est / the most … — bir grubun en üstü ya da en altı | the strongest · the cheapest |
| “will” ile gelecek will + fiil — bir karar, söz ya da tahmin | will hear · will usually find · you'll see |
Dikkat edilecek telaffuzlar
Konuşmacı they're, don't, didn't gibi kısaltılmış biçimleri 14 kez kullanıyor. Bunları duyduğunuz gibi kısa söyleyin.
- “sh” ve “zh” sesleri: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- Uzun kelimeler — vurguyu doğru yere koyun: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
Türkçe konuşanların zorlandığı sesler:
- Kelime başındaki ünsüz kümesi — araya ünlü eklemeyin: dwell /dwɛl/, flower /ˈfloʊɚ/, promotion /pɹəˈmoʊʃn̩/, browse /bɹaʊz/, skewer /ˈskjuː.ɚ/
Bu videoyla nasıl çalışılır
- Videonun tamamını konuşmadan bir kez dinleyin ve bilmediğiniz kelimeleri not edin.
- Normal hızda cümle cümle tekrar edin; ritminiz konuşmacıyla aynı olana kadar her cümleyi yineleyin.
- Kendinizi kaydedin ve orijinaliyle karşılaştırın; supermarket, checkout, entrance gibi kelimelere özellikle dikkat edin.
Gölgeleme Tekniği Nedir?
Gölgeleme, başlangıçta profesyonel tercüman eğitimi için geliştirilen ve çok dilli Dr. Alexander Arguelles tarafından popüler hale getirilen, bilim destekli bir dil öğrenme tekniğidir. Yöntem basit ama güçlüdür: ana dili İngilizce olan bir sesi dinler ve hemen yüksek sesle tekrar edersiniz — konuşmacıyı 1-2 saniye gecikmeyle takip eden bir gölge gibi. Pasif dinleme veya dilbilgisi alıştırmalarının aksine, gölgeleme beyninizi ve ağız kaslarınızı gerçek konuşma kalıplarını eşzamanlı olarak işlemeye ve yeniden üretmeye zorlar. Araştırmalar, telaffuz doğruluğu, tonlama, ritim, bağlı konuşma, dinleme anlama ve konuşma akıcılığını önemli ölçüde geliştirdiğini göstermektedir — bu da onu IELTS Konuşma hazırlığı ve gerçek dünya İngilizce iletişimi için en etkili yöntemlerden biri yapar.