跟读练习: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - 通过视频学习英语口语
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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本课的词汇与口语要点
这节口语课以视频“Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location”为素材。 视频中反复出现的词有：supermarket, items, zone, placed, checkout。 这段视频共有 75 个句子、872 个单词可供跟读。 讲话部分时长为 8:33。 说话人语速较慢，每分钟约 102 个词，你有足够的时间模仿每一个音。 86% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。
视频中的重点词汇
视频中 15 个值得学习的单词，附发音和释义：
| 单词 | 发音 | 释义 |
|---|---|---|
| supermarket 名词 | /ˌsupɚˈmɑɹkət/ | 超級市場 /超级市场, 超市 |
| checkout 名词 | /ˈt͡ʃɛkˌaʊt/ | 收款處 /收款处 |
| entrance 名词 | /ˈɛn.tɹəns/ | 入口, 門口 /门口 |
| psychology 名词 | /saɪˈkɑ.lə.d͡ʒi/ | 心理學 /心理学 |
| layout 名词 | /ˈleɪ.aʊt/ | 設計 /设计, 佈局 /布局 |
| shelf 名词 | /ʃɛlf/ | 架子 |
| retailer 名词 | /ˈɹiteɪlɚ/ | 零售商 |
| aisle 名词 | /aɪ̯l/ | 走道, 過道 /过道 |
| dwell 动词 | /dwɛl/ | 居住, 住 |
| encourage 动词 | /ɪnˈkʌɹ.ɪd͡ʒ/ | 鼓勵 /鼓励, 激勵 /激励 |
| flower 名词 | /ˈfloʊɚ/ | хуа, хуар |
| relax 动词 | /ɹɪˈlæks/ | 鬆開 /松开, 放鬆 /放松 |
| deliberately 副词 | /dɪˈlɪb.(ə.)ɹət.li/ | 故意, 蓄意 |
| vegetable 名词 | /ˈvɛd͡ʒ.tə.bəl/ | 蔬菜, 青菜 |
| sunglasses 名词 | 太陽眼鏡 /太阳眼镜, 太陽鏡 /太阳镜 |
视频中出现的短语动词
| 单词 | 发音 | 释义 |
|---|---|---|
| come out 动词 | /ˌkʌm ˈaʊt/ | 出, 出來 /出来 |
| take off 动词 | 脫 /脱 |
视频中的语法
说话人最常用的结构，并附上视频中的原话：
| 结构 | 视频中的用法 |
|---|---|
| 被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的 | is deliberately designed · are spent · is not designed |
| 用 “might / may” 表可能 might/may + 动词 — 有可能但不确定的事 | might put · might also find · might see |
| 最高级 the -est / the most … — 一组中最高或最低的 | the strongest · the cheapest |
| “will” 表将来 will + 动词 — 决定、承诺或预测 | will hear · will usually find · you'll see |
需要注意的发音
说话人用了 14 次缩略和弱读形式，例如 they're, don't, didn't。请按听到的简短形式来说。
- “sh” 和 “zh” 音: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- 长单词——注意重音位置: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
中文母语者容易读错的音：
- /v/ — 不要读成 /w/，上齿轻触下唇: vegetable /ˈvɛd͡ʒ.tə.bəl/, everyday /ˈɛvɹiˌdeɪ/, recover /ɹɪˈkʌvɚ/, venture /ˈvɛn.t͡ʃɚ/, motivate /ˈmoʊ.tɪ.veɪt/
- 词尾辅音 — 要读清楚，后面不要加元音: supermarket /ˌsupɚˈmɑɹkət/, checkout /ˈt͡ʃɛkˌaʊt/, entrance /ˈɛn.tɹəns/, layout /ˈleɪ.aʊt/, shelf /ʃɛlf/
- /r/ 和 /l/ 的区别: retailer /ˈɹiteɪlɚ/, relax /ɹɪˈlæks/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, carefully /ˈkɛɹf(ə)li/, umbrella /ʌmˈbɹɛl.ə/
如何用这段视频练习
- 先完整听一遍视频，不要开口，记下不认识的单词。
- 用正常速度逐句跟读，每句重复到你的节奏与说话人一致为止。
- 录下自己的声音并与原声对比，特别注意 supermarket, checkout, entrance 这类单词。
什么是跟读法？
跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。