Практика Shadowing: Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location - Изучайте разговорный английский по видео
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Now turn to section four.
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You will hear a woman talking about retail psychology.
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First, you have some time to look at questions 31 to 40.
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Listen carefully to the talk and answer questions 31 to 40.
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Hello, everyone.
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Let's get started on the final lecture in our module on Retail Psychology.
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Today we're going to focus on supermarket layouts
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and how retailers display their products to encourage us as customers to spend as much of our money as possible.
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It's an interesting topic.
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Now, most of us don't actually realise that the layout is deliberately designed to make us part with our money.
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But in fact, millions of pounds are spent on research into the psychology of shoppers and what motivates us to buy.
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So, let's have a look at an actual supermarket layout.
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Now, here's the entrance to the store, just here.
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This area immediately around the entrance is what retailers refer to as the decompression zone or the dead zone.
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This is where the customers recover from the environment outside, and by that I mean this
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This is where they adjust, for example, the place where they might put their keys in their pockets or take off their sunglasses,
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these kinds of things.
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So what do you notice about this area?
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It's very empty, isn't it?
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Yes, it's pretty much clear of stock altogether.
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This area is not designed or used to sell us anything.
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Basically, the supermarkets never put any merchandise here because they know that no one's ready to buy yet.
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However, the retailers want their customers to feel comfortable.
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If they're in a relaxed state of mind, they're much more likely to stay longer and spend money.
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Now, let's look back at the entrance again.
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Now, it's interesting, but we know that three -quarters of us look right, not left, when we go into a supermarket,
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so 75 % of people.
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This gives the supermarkets a great opportunity to hit us with promotions and offers,
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so near the front door you might also find what we call the dwell zone.
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The dwell zone is the area on the right -hand side
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by the front door where you are encouraged to relax and browse.
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You will usually find newspapers and flowers here to help you do exactly that.
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Moving on from the dwell zone, we come to the power aisle.
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Basically, it's the main route customers return to after venturing into nearby aisles.
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and so this is the area of the supermarket where the strongest offers are displayed.
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So, you might see a sign that reads
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Barbecue Time, and you'll see all the items you could possibly need for a barbecue.
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The charcoal, the sauces, the skewers and the drinks, everything you need, all in one place.
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Were you planning a barbecue before you went shopping?
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do you even have a garden yes the power aisle has a very powerful effect on sales
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even though most of us don't even realize we are being sold to here
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now let's think about fruit and vegetables for a moment they're always located towards the front
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Now, why do you think this is?
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Yes, fruit and vegetables are always at the front because it gives the supermarket a healthy image.
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And let's think back to flowers and newspapers.
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We talked about both these items earlier.
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And yes, they're displayed near the front on the right.
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Now, they're known as distress goods.
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Why's that?
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Well, these are the goods that we often buy in a hurry, or on impulse.
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In other words, these are the items we didn't actually intend to buy at all,
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but the supermarkets want us to put them in our trolleys even before we start our proper shopping.
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Now, what about everyday items like bread or milk or cereals?
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they're always placed right at the back of the supermarket yes in this area here again
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this is a deliberate strategy by the supermarkets basically
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they want us to walk through the whole store to get them in the hope
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we will buy other things on the way that's why items like these are often called destination goods.
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Now, where products are placed on the shelves makes a real difference.
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We read shelves a bit like we read a book.
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Our eyes go from left to right.
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And they want you to focus on the more expensive items, so they place them at eye level.
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It's often quite hard to spot items like cheap tinned food.
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Why is that?
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Well, they're normally placed very low on the shelves.
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Basically, the supermarkets don't want the cheapest products to be the ones you see first.
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Finally, let's have a look at the checkout area here.
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Now, we all know that sweets are deliberately placed within the reach of children at the checkout.
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But all kinds of things are displayed at checkouts these days.
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In fact, supermarkets can change what's on offer almost by the hour.
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It's a quick and easy way for them to rotate their stock.
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So, if the sun comes out, the checkout is an ideal place to display sunglasses and,
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if it rains, umbrellas can be placed there instead.
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Now, does anyone have any questions?
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That is the end of Section 4.
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Thank you.
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Лексика и советы по произношению к этому уроку
Этот урок разговорной практики построен на видео «Supermarket Layout: Đề thi IELTS LISTENING (practice test) kèm đáp án & transcript with location». Чаще всего повторяются слова: supermarket, items, zone, placed, checkout. В этом видео 75 предложений и 872 слов для шедоуинга. Речь длится 8:33. Говорящий говорит медленно, около 102 слов в минуту, поэтому есть время повторить каждый звук. 86% слов входят в 3000 самых частых слов английского языка; остальные стоит разобрать перед занятием.
Ключевая лексика этого видео
15 слов из видео, которые стоит выучить, с произношением и значением:
| Слово | Произношение | Значение |
|---|---|---|
| supermarket существительное | /ˌsupɚˈmɑɹkət/ | суперма́ркет, универса́м |
| checkout существительное | /ˈt͡ʃɛkˌaʊt/ | ка́сса |
| entrance существительное | /ˈɛn.tɹəns/ | вхожде́ние, въезд |
| psychology существительное | /saɪˈkɑ.lə.d͡ʒi/ | психоло́гия, пси́хика |
| layout существительное | /ˈleɪ.aʊt/ | расположе́ние, раскла́дка |
| shelf существительное | /ʃɛlf/ | по́лка |
| retailer существительное | /ˈɹiteɪlɚ/ | ро́зничный торго́вец, рите́йлер |
| aisle существительное | /aɪ̯l/ | приде́л |
| dwell глагол | /dwɛl/ | прожива́ть, жить |
| encourage глагол | /ɪnˈkʌɹ.ɪd͡ʒ/ | ободря́ть, обо́дрить |
| flower существительное | /ˈfloʊɚ/ | цвето́к, цветы́ |
| relax глагол | /ɹɪˈlæks/ | расслабля́ть, рассла́бить |
| deliberately наречие | /dɪˈlɪb.(ə.)ɹət.li/ | наме́ренно, созна́тельно |
| vegetable существительное | /ˈvɛd͡ʒ.tə.bəl/ | о́вощ |
| sunglasses существительное | со́лнечные очки́, тёмные очки́ |
Фразовые глаголы, которые вы услышите
| Слово | Произношение | Значение |
|---|---|---|
| come out глагол | /ˌkʌm ˈaʊt/ | выходи́ть, вы́йти |
| take off глагол | снима́ть, снять |
Грамматика в этом видео
Конструкции, которые говорящий использует чаще всего, с точными словами из видео:
| Конструкция | В видео |
|---|---|
| Пассивный залог be + причастие прошедшего времени — важно, что происходит, а не кто это делает | is deliberately designed · are spent · is not designed |
| Вероятность с «might / may» might/may + глагол — возможно, но не точно | might put · might also find · might see |
| Превосходная степень the -est / the most … — самое большое или малое в группе | the strongest · the cheapest |
| Будущее с «will» will + глагол — решение, обещание или прогноз | will hear · will usually find · you'll see |
Произношение, на которое стоит обратить внимание
Говорящий использует 14 сокращённых и редуцированных форм, например they're, don't, didn't. Произносите их коротко, так, как слышите.
- Звуки «sh» и «zh»: shelf /ʃɛlf/, promotion /pɹəˈmoʊʃn̩/, destination /dɛstɪˈneɪʃən/, decompression /ˌdiːkəmˈpɹɛʃən/, shopper /ˈʃɑ.pɚ/
- Длинные слова — следите за ударением: supermarket /ˌsupɚˈmɑɹkət/, psychology /saɪˈkɑ.lə.d͡ʒi/, deliberately /dɪˈlɪb.(ə.)ɹət.li/, destination /dɛstɪˈneɪʃən/, altogether /ɔl.tuˈɡɛð.ɚ/
Звуки, трудные для русскоязычных:
- Звонкие согласные в конце слова — не оглушайте их: encourage /ɪnˈkʌɹ.ɪd͡ʒ/, pound /ˈpaʊ̯nd/, intend /ɪnˈtɛnd/, browse /bɹaʊz/
Как заниматься с этим видео
- Прослушайте всё видео один раз молча и выпишите незнакомые слова.
- Повторяйте предложение за предложением на обычной скорости, пока ваш ритм не совпадёт с ритмом говорящего.
- Запишите себя и сравните с оригиналом, обращая внимание на такие слова, как supermarket, checkout, entrance.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.