쉐도잉 연습: Why "pop-up" restaurants are everywhere now - 영상으로 영어 말하기 배우기

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We saw five people, doing the line there, waiting for me.

20 people, 50 people.

I just hit my head and hit it.

I don't have anything else.

According to the National Restaurant Association, in 2021, nearly 90 ,000 restaurants across the U .S closed.

The pandemic changed everything.

The restaurant industry was especially vulnerable.

People were unemployed.

They had time on their hands, but they were also really strapped for cash and it pushed a lot of people to develop pop -ups.

In 2022, there were 105 % more temporary restaurants or pop -ups than there were in 2021.

And in 2023, there was 155 % more than in 2022.

While the pandemic certainly didn't create the pop -up, it did lead to an explosion of them.

So what does it take to make a pop -up restaurant successful.

And is this business model sustainable?

I was a sous chef at Eleven Madison Park.

I worked in fine dining for almost 10 years.

That was always my goal, to open my own fine dining restaurant.

My name is Eric Huang.

I am the chef and founder of Pecking House.

I'm Amanda Rosa and I'm the co -owner of Porter Town.

I left Eleven Madison Park in January of 2020 and then all of a sudden lockdown happened.

Everybody's stuck at home.

We were unemployed and just had the time.

Traditionally, people would have thought of a pop -up as more of a space you go to.

But due to the circumstances of the pandemic, it became this pop -up that came to you.

The pandemic pushed Jorge and Amanda to take to the streets to bring their specialty tortillas and tacos to people,

while Eric decided to sell pop -up Sichuan -style fried chicken deliveries from the back of his car.

One day we just replied to an ad on Craigslist.

That was our first pop -up we ever did.

We were like, let's just go for it.

And once he kind of got the taste for being able to do our own thing, we just kind of went from there.

Instagram specifically has become the biggest tool for pop -ups.

Once I committed to the fried chicken recipe, we just kind of told people about it via Instagram,

and it just kind of slowly spread from there.

The only marketing we've ever done is through Instagram, and again, it was very little by little.

Then we got a couple press hits, and it just took off like wildfire.

That Rob Martinez video that went viral on Instagram.

It's called Border Town.

Smoky, spicy, rich.

Let's support Jorge's business and come out next week.

Yeah, the following pop -up that next Sunday was lined.

I think the line was running to the end of the line.

Around the block.

We were just two people making tacos for the food.

We could only really deliver to about 120 people a day, which was already a lot.

It was crazy and really challenging.

The worst thing is disappointing people who have waited.

It's just like you never, never want that to happen because...

Yes, we're one of those.

We're at this turning point though, where a lot of people who were running these pop -ups feel,

you know, it was incredible to do it for as long as they've done it,

but it's untenable to kind of grow until they decide what the next step is going to be.

Let's take a second to thank our sponsor, Verizon.

This month, Verizon's Small Business Days are back to help make things a little bit easier.

From August 5th to August 11th, you can meet with business experts, get one -on -one advice, free tech checks, and special offers,

like a free 5G phone when you switch over to their service.

So don't miss out.

Now back to the video.

Popups are incredibly hard to run.

It's not everyone's goal to be doing that forever.

And the power of power, power, power, power, power, power,

power, power, power, power, There's not a ton of data on the successes and failures of pop -ups,

and that's largely because every small business has different goals.

You know, what is the success rate?

I can't really answer that

because I think that's not everyone's goal to be doing a pop -up that turns into a restaurant.

There are many pop -ups, like Apocalypse Burger in Indianapolis, that found success, yet closed their doors to focus on other projects.

Or Southeast Roadhouse in Texas, which is a new pop -up from two chefs who previously popped up with other restaurants.

In some cases, the limited run is the goal.

For so many people, this is the first time that they've ever been able to really dream.

The good things about the pandemic is they shook up the normal order of things.

And I think people were just like, oh, we don't, there are no rules.

If the pandemic hadn't happened, we'd probably just be working in someone else's restaurant right now.

The pandemic definitely gave us the time, the freedom to just make this happen.

There are many storefronts that are opening this year

that came from people who built an audience through pop -ups just on Instagram, which is really exciting.

We were kind of a nomadic restaurant for almost a year.

It was a whole process of learning how to sign a lease, how to set up insurance,

workers come into all these things you never learn as a chef.

Then you build a restaurant and that's a brutal process.

The future of Border Town is definitely a restaurant, you know, definitely a brick and mortar.

That kind of brought me back to my roots of like, you know, this is what being a chef is really about, is making people happy.

I'm very grateful for it and that's how I met my future wife, so it's pretty good too.

I'm going to go to the next video.

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이 레슨의 어휘와 말하기 포인트

이 말하기 레슨은 영상 “Why "pop-up" restaurants are everywhere now”을(를) 바탕으로 합니다. 가장 자주 반복되는 단어는 다음과 같습니다: pop, restaurant, pandemic, chef, Instagram. 이 영상에는 섀도잉할 문장 77개와 단어 1147개가 있습니다. 말하는 구간의 길이는 5:55입니다. 화자는 분당 약 194단어로 빠르게 말하므로 연음과 약하게 발음되는 소리가 많습니다. 단어의 84%가 영어에서 가장 많이 쓰이는 3,000단어에 속합니다. 나머지는 연습 전에 미리 확인해 두세요.

이 영상의 핵심 어휘

영상에 나오는 익혀 둘 만한 단어 15개를 발음, 뜻과 함께 정리했습니다.

단어	발음	뜻
chef 명사	/ʃɛf/	요리사, 료리사
taco 명사	/ˈtɑkoʊ/	타코
unemployed 형용사	/ˌʌnɪmˈplɔɪd/	실업의, 실직한
fry 동사	/fɹaɪ/	튀기다
temporary 형용사	/ˈtɛmp(əˌɹ)ɛɹi/	일시적인
occur 동사	/əˈkɜː/	일어나다, 발생하다
founder 명사	/ˈfaʊ̯n.dəː/	창설자, 설립자
worker 명사	/ˈwɝ.kɚ/	노동자, 로동자
sudden 형용사	/ˈsʌd.ən/	급격한
grateful 형용사	/ˈɡɹeɪtf(ə)l/	감사하다, 고맙다
shake 동사	/ˈʃeɪk/	흔들리다
brick 명사	/ˈbɹɪk/	벽돌, 연와
explosion 명사	/ɛkˈsploʊ.ʒən/	폭발
vulnerable 형용사	/ˈvʌln(ə)ɹəbl̩/	상처 입기 쉬운, 취약한
stairs 명사	/ˈstɛɹz/	계단

영상에 나오는 구동사

단어	발음	뜻
come out 동사	/ˌkʌm ˈaʊt/	나오다
go up 동사		올라가다
miss out 동사		놓치다
take off 동사		벗다

따라 말해 볼 만한 문장

영상에 나오는 짧고 완결된 문장으로, 일상 대화에서 그대로 쓸 수 있습니다:

We were like, let's just go for it.
You know, what is the success rate?
I'm very grateful for it.

이 영상의 문법

화자가 가장 많이 쓰는 문형을 영상 속 실제 표현과 함께 정리했습니다.

문형	영상 속 표현
현재완료 have/has + 과거분사 — 과거의 일이 지금도 관련이 있을 때	has become · we've ever done · have waited
관계절 who / which + 절 — 사람이나 사물에 대한 추가 정보	day, which was · people who have · people who were
수동태 be + 과거분사 — 누가 하는지보다 무슨 일이 일어나는지에 초점	were unemployed · were also really strapped · was lined

주의할 발음

화자는 I'm, don't, they've 같은 축약형과 약화된 형태를 13번 사용합니다. 들리는 대로 짧게 발음하세요.

“sh”와 “zh” 소리: chef /ʃɛf/, compensation /ˌkɑm.pənˈseɪ.ʃən/, shake /ˈʃeɪk/, explosion /ɛkˈsploʊ.ʒən/, traditionally /tɹəˈdɪʃ.ə.nə.li/
긴 단어 — 강세 위치에 주의: temporary /ˈtɛmp(əˌɹ)ɛɹi/, incredibly /ɪŋˈkɹɛdɪbli/, compensation /ˌkɑm.pənˈseɪ.ʃən/, sustainable /səˈsteɪnəbəl/, traditionally /tɹəˈdɪʃ.ə.nə.li/

한국어 화자가 어려워하는 소리:

/f/ — ㅍ(/p/)으로 바꾸지 말고 윗니를 아랫입술에 대기: chef /ʃɛf/, fry /fɹaɪ/, founder /ˈfaʊ̯n.dəː/, grateful /ˈɡɹeɪtf(ə)l/, flour /ˈflaʊ.ə/
/v/ — ㅂ(/b/)과 구별하기: vulnerable /ˈvʌln(ə)ɹəbl̩/, viral /ˈvaɪɹəl/
/r/과 /l/ 구별하기: incredibly /ɪŋˈkɹɛdɪbli/, grateful /ˈɡɹeɪtf(ə)l/, vulnerable /ˈvʌln(ə)ɹəbl̩/, brutal /ˈbɹuːtəl/, viral /ˈvaɪɹəl/

이 영상으로 연습하는 방법

먼저 말하지 않고 영상을 끝까지 듣고 모르는 단어를 적어 둡니다.
0.75배속으로 한 문장씩 섀도잉을 시작하고, 익숙해지면 보통 속도로 돌아갑니다.
자신의 목소리를 녹음해 원본과 비교하고, chef, taco, unemployed 같은 단어에 특히 주의합니다.

쉐도잉이란? 영어 실력을 빠르게 키우는 과학적 방법

쉐도잉(Shadowing)은 원래 전문 통역사 훈련을 위해 개발된 언어 학습 기법으로, 다언어 학자인 Dr. Alexander Arguelles에 의해 대중화된 방법입니다. 핵심 원리는 간단하지만 매우 강력합니다: 원어민의 영어를 들으면서 1~2초의 짧은 지연으로 즉시 소리 내어 따라 말하는 것——마치 '그림자(shadow)'처럼 화자를 따라가는 것입니다. 문법 공부나 수동적인 청취와 달리, 쉐도잉은 뇌와 입 근육이 동시에 실시간으로 영어를 처리하고 재현하도록 훈련합니다. 연구에 따르면 이 방법은 발음 정확도, 억양, 리듬, 연음, 청취력, 말하기 유창성을 크게 향상시킵니다. IELTS 스피킹 준비와 자연스러운 영어 소통을 원하는 분들에게 특히 효과적입니다.

섀도잉 방법: 단계별 전체 가이드 읽기 →

쉐도잉 연습: Why "pop-up" restaurants are everywhere now - 영상으로 영어 말하기 배우기

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