Pratica di Shadowing: Why "pop-up" restaurants are everywhere now - Impara a parlare inglese con i video
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84 frasi
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We saw five people, doing the line there, waiting for me.
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20 people, 50 people.
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I just hit my head and hit it.
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I don't have anything else.
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According to the National Restaurant Association, in 2021, nearly 90 ,000 restaurants across the U .S closed.
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The pandemic changed everything.
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The restaurant industry was especially vulnerable.
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People were unemployed.
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They had time on their hands, but they were also really strapped for cash and it pushed a lot of people to develop pop -ups.
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In 2022, there were 105 % more temporary restaurants or pop -ups than there were in 2021.
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And in 2023, there was 155 % more than in 2022.
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While the pandemic certainly didn't create the pop -up, it did lead to an explosion of them.
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So what does it take to make a pop -up restaurant successful.
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And is this business model sustainable?
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I was a sous chef at Eleven Madison Park.
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I worked in fine dining for almost 10 years.
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That was always my goal, to open my own fine dining restaurant.
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My name is Eric Huang.
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I am the chef and founder of Pecking House.
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I'm Amanda Rosa and I'm the co -owner of Porter Town.
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I left Eleven Madison Park in January of 2020 and then all of a sudden lockdown happened.
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Everybody's stuck at home.
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We were unemployed and just had the time.
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Traditionally, people would have thought of a pop -up as more of a space you go to.
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But due to the circumstances of the pandemic, it became this pop -up that came to you.
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The pandemic pushed Jorge and Amanda to take to the streets to bring their specialty tortillas and tacos to people,
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while Eric decided to sell pop -up Sichuan -style fried chicken deliveries from the back of his car.
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One day we just replied to an ad on Craigslist.
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That was our first pop -up we ever did.
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We were like, let's just go for it.
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And once he kind of got the taste for being able to do our own thing, we just kind of went from there.
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Instagram specifically has become the biggest tool for pop -ups.
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Once I committed to the fried chicken recipe, we just kind of told people about it via Instagram,
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and it just kind of slowly spread from there.
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The only marketing we've ever done is through Instagram, and again, it was very little by little.
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Then we got a couple press hits, and it just took off like wildfire.
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That Rob Martinez video that went viral on Instagram.
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It's called Border Town.
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Smoky, spicy, rich.
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Let's support Jorge's business and come out next week.
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Yeah, the following pop -up that next Sunday was lined.
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I think the line was running to the end of the line.
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Around the block.
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We were just two people making tacos for the food.
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We could only really deliver to about 120 people a day, which was already a lot.
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It was crazy and really challenging.
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The worst thing is disappointing people who have waited.
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It's just like you never, never want that to happen because...
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Yes, we're one of those.
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We're at this turning point though, where a lot of people who were running these pop -ups feel,
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you know, it was incredible to do it for as long as they've done it,
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but it's untenable to kind of grow until they decide what the next step is going to be.
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Let's take a second to thank our sponsor, Verizon.
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This month, Verizon's Small Business Days are back to help make things a little bit easier.
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From August 5th to August 11th, you can meet with business experts, get one -on -one advice, free tech checks, and special offers,
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like a free 5G phone when you switch over to their service.
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So don't miss out.
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Now back to the video.
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Popups are incredibly hard to run.
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It's not everyone's goal to be doing that forever.
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And the power of power, power, power, power, power, power,
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power, power, power, power, There's not a ton of data on the successes and failures of pop -ups,
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and that's largely because every small business has different goals.
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You know, what is the success rate?
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I can't really answer that
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because I think that's not everyone's goal to be doing a pop -up that turns into a restaurant.
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There are many pop -ups, like Apocalypse Burger in Indianapolis, that found success, yet closed their doors to focus on other projects.
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Or Southeast Roadhouse in Texas, which is a new pop -up from two chefs who previously popped up with other restaurants.
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In some cases, the limited run is the goal.
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For so many people, this is the first time that they've ever been able to really dream.
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The good things about the pandemic is they shook up the normal order of things.
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And I think people were just like, oh, we don't, there are no rules.
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If the pandemic hadn't happened, we'd probably just be working in someone else's restaurant right now.
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The pandemic definitely gave us the time, the freedom to just make this happen.
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There are many storefronts that are opening this year
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that came from people who built an audience through pop -ups just on Instagram, which is really exciting.
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We were kind of a nomadic restaurant for almost a year.
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It was a whole process of learning how to sign a lease, how to set up insurance,
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workers come into all these things you never learn as a chef.
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Then you build a restaurant and that's a brutal process.
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The future of Border Town is definitely a restaurant, you know, definitely a brick and mortar.
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That kind of brought me back to my roots of like, you know, this is what being a chef is really about, is making people happy.
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I'm very grateful for it and that's how I met my future wife, so it's pretty good too.
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I'm going to go to the next video.
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Vocabolario e note di pronuncia per questa lezione
Questa lezione di conversazione si basa sul video “Why "pop-up" restaurants are everywhere now”. Le parole che ritornano più spesso: pop, restaurant, pandemic, chef, Instagram. Questo video contiene 77 frasi e 1147 parole da ripetere con lo shadowing. Il parlato dura 5:55. Chi parla va veloce, circa 194 parole al minuto: aspettati suoni legati e ridotti. Il 84% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.
Vocaboli chiave di questo video
15 parole del video che vale la pena imparare, con pronuncia e significato:
| Parola | Pronuncia | Significato |
|---|---|---|
| chef sostantivo | /ʃɛf/ | chef, capocuoco |
| unemployed aggettivo | /ˌʌnɪmˈplɔɪd/ | disoccupato |
| fry verbo | /fɹaɪ/ | friggere |
| temporary aggettivo | /ˈtɛmp(əˌɹ)ɛɹi/ | temporaneo |
| occur verbo | /əˈkɜː/ | verificarsi |
| founder sostantivo | /ˈfaʊ̯n.dəː/ | fondatore, creatore |
| worker sostantivo | /ˈwɝ.kɚ/ | lavoratore, operaio |
| sudden aggettivo | /ˈsʌd.ən/ | improvviso |
| incredibly avverbio | /ɪŋˈkɹɛdɪbli/ | incredibilmente |
| grateful aggettivo | /ˈɡɹeɪtf(ə)l/ | grato |
| commit verbo | /kəˈmɪt/ | affidare, impegnarsi |
| compensation sostantivo | /ˌkɑm.pənˈseɪ.ʃən/ | compensazione |
| shake verbo | /ˈʃeɪk/ | scuotere, agitare |
| brick sostantivo | /ˈbɹɪk/ | mattone, laterizio |
| explosion sostantivo | /ɛkˈsploʊ.ʒən/ | esplosione, scoppio |
I phrasal verb che sentirai
| Parola | Pronuncia | Significato |
|---|---|---|
| pop up verbo | spuntare, saltare fuori | |
| set up verbo | /ˌsɛt ˈʌp/ | preparare, installare |
| go up verbo | salire | |
| line up verbo | /laɪnˈʌp/ | allineare |
| miss out verbo | perdere | |
| shake up verbo | stressare | |
| take off verbo | togliere |
Frasi da ripetere
Frasi brevi e complete del video che puoi riutilizzare nella conversazione di tutti i giorni:
- We were like, let's just go for it.
- You know, what is the success rate?
- I'm very grateful for it.
La grammatica di questo video
Le strutture che chi parla usa di più, con le parole esatte del video:
| Struttura | Nel video |
|---|---|
| Present perfect have/has + participio passato — un’azione passata che conta ancora adesso | has become · we've ever done · have waited |
| Frasi relative who / which + frase — un’informazione in più su una persona o una cosa | day, which was · people who have · people who were |
| Forma passiva be + participio passato — conta ciò che accade, non chi lo fa | were unemployed · were also really strapped · was lined |
Pronuncia a cui fare attenzione
Chi parla usa 13 contrazioni e forme ridotte, come I'm, don't, they've. Pronunciale nella forma breve, così come le senti.
- I suoni “sh” e “zh”: chef /ʃɛf/, compensation /ˌkɑm.pənˈseɪ.ʃən/, shake /ˈʃeɪk/, explosion /ɛkˈsploʊ.ʒən/, traditionally /tɹəˈdɪʃ.ə.nə.li/
- Parole lunghe — attenzione all’accento: temporary /ˈtɛmp(əˌɹ)ɛɹi/, incredibly /ɪŋˈkɹɛdɪbli/, compensation /ˌkɑm.pənˈseɪ.ʃən/, sustainable /səˈsteɪnəbəl/, traditionally /tɹəˈdɪʃ.ə.nə.li/
I suoni difficili per chi parla italiano:
- Consonante finale — senza aggiungere una vocale dopo: chef /ʃɛf/, unemployed /ˌʌnɪmˈplɔɪd/, commit /kəˈmɪt/, shake /ˈʃeɪk/, brick /ˈbɹɪk/
- /æ/ — più aperta della “e”: strap /stɹæp/, circumstance /ˈsɝ.kəmˌstæns/, nomadic /nəʊˈmæd.ɪk/
Come esercitarsi con questo video
- Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
- Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
- Registrati e confronta con l’originale, facendo attenzione a parole come chef, unemployed, fry.
Cos'è la tecnica dello Shadowing?
Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.