Shadowing Practice: E-commerce promotes local specialties | Vietnam Today - Learn English Speaking with Video

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15 sentences
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1
Qilang custard apples were mainly sold through traders and wholesale markets.
2
But now, this specialty fruit is gradually expanding its market thanks to e-commerce.
3
Bringing custard apples to e-commerce platforms also helps increase product value, contributing to brand building and increasing the value of local agricultural products.
4
During around just three hours of live streaming, Nearly three tons of Chi Lung Kerstad apples were sold.
5
Online sales sessions are becoming a new consumption channel, bringing regional specialties directly to consumers.
6
In the past, we relied on traditional markets and were often dependent on traders.
7
Now, digital platforms make it easier to sell our products and improve farmers' incomes.
8
This year's Kerstart Apple season has also received strong support from authorities and partners in e-commerce,
9
logistics and distribution, helping Chi Lankerstad apples reach more consumers nationwide.
10
We want to bring Chi Lankerstad apples to e-commerce to boot sales, promote the brand to more consumers and give farmers more proactive sales channel.
11
To maintain the value of Chi Lankerstad apples over many seasons, the locality is aiming for a more long-term approach,
12
building a brand based on the quality of the growing region itself.
13
We will continue to expand VietGap and GlobalGap-certified growing areas, strengthen links between growers and businesses,
14
and promote science, technology, and digital transformation to enhance the value of Thielang custard apples.
15
As sales channels evolve, quality, traceability and consumer trust remain the foundation for strengthening the brand.

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Vocabulary and speaking notes for this lesson

This B1 speaking lesson is built on the video “E-commerce promotes local specialties”. The speaker keeps coming back to these words: Apple, Chi, commerce, consumer, brand. This video has 15 sentences and 245 words to shadow. The speech runs for 1:58. The speaker talks at a steady 125 words per minute, a comfortable pace for shadowing. Only 70% of the words are among the 3,000 most common in English, so the vocabulary is demanding.

Key vocabulary in this video

The 15 most advanced words in the video, with pronunciation and meaning:

WordPronunciationMeaning
custard noun/ˈkʌs.təd/A type of sauce made from milk and eggs (and usually sugar, and sometimes vanilla or other flavourings) and thickened by heat, served hot poured over desserts…
trader noun/ˈtɹeɪdɚ/One who earns a living by trading goods or securities.
specialty noun/ˈspɛʃ.əl.ti/That in which one specializes; a chosen expertise or talent; bailiwick.
strengthen verb/ˈstɹɛŋ(k)θən/To make strong or stronger; to add strength to; to increase the strength of; to fortify.
farmer noun/ˈfɑɹ.mɚ/A person who works the land and/or who keeps livestock; anyone engaged in agriculture on a farm.
certify verb/ˈsɜː.tɪ.faɪ/To attest to (a fact) as the truth.
grower noun/ˈɡɹoʊɚ/A farmer; one who grows things.
proactive adjective/pɹoʊˈæk.tɪv/Acting in advance to deal with an expected change or difficulty.
traceability noun/ˌtɹeɪsəˈbɪlɪti/The ability to trace (identify and measure) all the stages that led to a particular point in a process that consists of a chain of interrelated events
locality noun/loʊˈkæl.ɪ.ti/The fact or quality of having a position in space.
evolve verb/ɪˈvɑlv/To move (something) in regular procession through a system.
logistics noun/ləˈd͡ʒɪstɪks/The process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services and related information from their point of…
wholesale noun/ˈhoʊlseɪl/The sale of products, often in large quantities, to retailers or other merchants.
enhance verb/ɪnˈhæns/To augment or make something greater.
nationwide adjective/ˌneɪ.ʃənˈwaɪd/Extending throughout an entire nation.

Grammar in this video

The structures the speaker uses most, with the exact words from the video:

StructureIn the video
Present perfect have/has + past participle — a past action that still matters nowhas also received
Passive voice be + past participle — the focus is on what happens, not who does itwere sold
Present continuous am/is/are + -ing — something happening right now or around noware becoming · is aiming
Future with “will” will + verb — a decision, promise or predictionwill continue

Pronunciation to watch

  • The “sh” and “zh” sounds: specialty /ˈspɛʃ.əl.ti/, nationwide /ˌneɪ.ʃənˈwaɪd/, transformation /ˌtɹæns.fɔɹˈmeɪ.ʃən/
  • Long words — get the stress right: traceability /ˌtɹeɪsəˈbɪlɪti/, locality /loʊˈkæl.ɪ.ti/, transformation /ˌtɹæns.fɔɹˈmeɪ.ʃən/

How to practise with this video

  1. Listen to the whole video once without speaking and note the words you do not know.
  2. Shadow it sentence by sentence at normal speed, repeating each one until your rhythm matches the speaker.
  3. Record yourself and compare with the original, paying attention to words like custard, trader, specialty.

What is the Shadowing Technique?

Shadowing is a science-backed language learning technique originally developed for professional interpreter training and popularized by polyglot Dr. Alexander Arguelles. The method is simple but powerful: you listen to native English audio and immediately repeat it out loud — like a shadow following the speaker with just a 1–2 second delay. Unlike passive listening or grammar drills, shadowing forces your brain and mouth muscles to simultaneously process and reproduce real speech patterns. Research shows it significantly improves pronunciation accuracy, intonation, rhythm, connected speech, listening comprehension, and speaking fluency — making it one of the most effective methods for IELTS Speaking preparation and real-world English communication.

Shadowing technique: read the full step-by-step guide →