Shadowing Practice: NPI Process 2: New Product Development Process (Why Planning Before Prototyping Saves Time) - Learn English Speaking with Video
Ders oluşturuluyor...
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Hi this is Renan Joran
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and I keep going with this series about the new product
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introduction process here I'm covering the time spent in planning before starting prototyping work
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so have a lot of clients come to us
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and they say here's our product design idea maybe a sketch
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may be very crude prototype please build a prototype ASAP well
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what we found is this is really a recipe for a lot of trial
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and error and sometimes going back and wasting a lot of time
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so first product testing what will be required for compliance
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and for reliability also of the product in the field we
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need to know this from the very beginning we've had some cases where the client had not
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thought of that and it was not clarified at the beginning
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and then a lot of time was spent on doing design work on making prototypes
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and then realizing that it would not be compliant
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it means going back to square one that's a massive waste of time
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so this is really something
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that needs to be clarified from the very beginning um a lot of things need to be started from the beginning
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okay here's an overall idea of the the process really of all this this planning
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so first what is the design intent what does the designer
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want to achieve with the product how is it supposed to be used in what circumstances with what objectives
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and so on okay then if some design was already done by the inventor,
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let's say, does a review, we can often find some potential issues.
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Then really, what is possible in China?
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Sometimes a design does not call for China manufacturing.
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Is this really something that is a good fit for China?
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Or maybe it's better done somewhere else?
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Cost and compliance needs to be thought of from the beginning
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if it looks like the cost of the widget is going to be ten dollars
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but it's supposed to be sold on the market for eight
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dollars there's a big problem okay think of the options propose
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some options once things are a little bit clearer go into
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the details of the design then work on the entire design and start work on the first prototype.
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This is not a process that is applicable everywhere all the time
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but this gives you an idea of a good process that's applicable to a lot of electronic and all mechanical products. So
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if we think of a checklist for this initial planning before
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prototyping what would it be first as i say design intent
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has to be very clear everybody needs to grasp what it is okay
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if a product supposed to be used outdoor
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but this is not documented anywhere maybe the project manager knows about it
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but then the purchaser doesn't know about it
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and then the supplier is not going to know about it
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and they're going to use materials
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that are the raw materials it's just an example okay requirements need to be very specific okay
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If you say the finishing has to be as good as an Apple product, this means something.
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But if you say very high-end level of finishing, it doesn't mean very much.
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Sometimes the inventor, the designer thinks of something that's really over-engineered.
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But this doesn't make sense usually for a first version,
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especially if you are doing the development of a shoestring budget and if the timelines call for a very fast go-to-market.
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I already expanded on this,
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but we need to be realistic what kind of product design will allow you to be done within your budget
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and within your timelines.
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China manufacturing yes no sometimes again it doesn't call for China manufacturing is not a good fit
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so this needs to be thought about also verification
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and validation two very important keywords here for quality management
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and I'm mentioning this here because it needs to be planned from the beginning
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so verification okay objective tests that will have to be passed by the prototype.
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If a prototype is made but does not pass these objective tests, it does not pass the verification, it doesn't count.
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The prototype cannot be verified and confirmed.
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Similarly, when the end users play with the prototype,
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give their feedback, often very subjective,
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it feels right, it operates right it's got a good feeling in the hand these kind of things
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if it passes then it's fine it's good
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if it doesn't pass it doesn't count okay
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but this needs to be communicated from the beginning because again
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if the engineers don't know about this how can he make a prototype
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that passes these requirements and the last concept I want to touch on is the feasibility study
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if it's a new product there will be some challenging aspects
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okay maybe it's a very new application of a new technology maybe the engineering team is not familiar with
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that kind of applications.
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Okay, do a feasibility study, sometimes it will pass, it will go through a proof of concept prototype,
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sometimes maybe on CAD software, you know, ProEngineer and the others,
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do some simulations to see if it falls down, is it a shock like this, or if there's a torsion force,
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is it going to break easily, and so on.
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And also, sometimes some further design work is needed just to see a little bit more clearly into the design
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and really what will the product look like and how will it work.
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It's not just technical risks.
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If you are the company that wants to design and develop a new product,
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always keep in mind the market risk is what kills most startups okay you might make something
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that works very well but that people are not ready to buy
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or maybe not buy for that kind of price
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so it might make sense to make what they call an MVP in the lean startup approach by the way
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if you haven't read this book
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I would advise you you grab a copy it will help
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you think of what what the first version of your product should be
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and how to discover what your key users typical users really need
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and want to buy okay so a lot of planning here and and poor planning will lead to a failed project.
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So take this very seriously.
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Okay, that's the end of this video.
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I hope you like it.
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Don't hesitate to subscribe, leave some comment, ask some questions.
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Thank you.
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Speaking Goals for This Clip
This video helps you practice clear, structured communication—a key fluency milestone for IELTS speaking practice and professional contexts. You’ll learn to explain processes, highlight potential issues, and justify decisions, all while maintaining a calm, analytical tone. This is critical for tasks like describing workflows or problem-solving in English, where clarity and logic matter most.
Phrase Bank
- "a recipe for [trial and error]": Describes a method likely to cause problems (e.g., "Skipping planning is a recipe for delays").
- "go back to square one": To start over after a failure (e.g., "We missed compliance rules, so we had to go back to square one").
- "on a shoestring budget": With very little money (e.g., "We developed the prototype on a shoestring budget").
- "grasp what it is": To fully understand (e.g., "Everyone on the team must grasp what the design intent is").
- "over-engineered": Designed with unnecessary complexity (e.g., "The first version was over-engineered, increasing costs").
Fix Your Weak Spots
The video’s steady pace and emphasis on stressing key points (like "compliance," "budget," and "timelines") make it ideal for improving English pronunciation and rhythm. Use the shadowing technique: play a short segment, pause, and repeat it aloud, matching the speaker’s tone and stress. This trains your mouth to form tricky sounds (e.g., the "crude" in "crude prototype") and helps you naturally emphasize important ideas. For extra practice, use a shadowing site to record yourself and compare it to the original—this will highlight areas where your "shadow speech" needs adjustment, like pacing or vowel clarity. Mastering this rhythm will make your English sound more natural, whether you’re preparing for IELTS speaking practice or professional discussions.
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