Практика Shadowing: NPI Process 2: New Product Development Process (Why Planning Before Prototyping Saves Time) - Изучайте разговорный английский по видео
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Hi this is Renan Joran
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and I keep going with this series about the new product
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introduction process here I'm covering the time spent in planning before starting prototyping work
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so have a lot of clients come to us
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and they say here's our product design idea maybe a sketch
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may be very crude prototype please build a prototype ASAP well
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what we found is this is really a recipe for a lot of trial
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and error and sometimes going back and wasting a lot of time
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so first product testing what will be required for compliance
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and for reliability also of the product in the field we
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need to know this from the very beginning we've had some cases where the client had not
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thought of that and it was not clarified at the beginning
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and then a lot of time was spent on doing design work on making prototypes
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and then realizing that it would not be compliant
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it means going back to square one that's a massive waste of time
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so this is really something
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that needs to be clarified from the very beginning um a lot of things need to be started from the beginning
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okay here's an overall idea of the the process really of all this this planning
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so first what is the design intent what does the designer
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want to achieve with the product how is it supposed to be used in what circumstances with what objectives
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and so on okay then if some design was already done by the inventor,
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let's say, does a review, we can often find some potential issues.
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Then really, what is possible in China?
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Sometimes a design does not call for China manufacturing.
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Is this really something that is a good fit for China?
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Or maybe it's better done somewhere else?
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Cost and compliance needs to be thought of from the beginning
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if it looks like the cost of the widget is going to be ten dollars
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but it's supposed to be sold on the market for eight
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dollars there's a big problem okay think of the options propose
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some options once things are a little bit clearer go into
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the details of the design then work on the entire design and start work on the first prototype.
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This is not a process that is applicable everywhere all the time
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but this gives you an idea of a good process that's applicable to a lot of electronic and all mechanical products. So
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if we think of a checklist for this initial planning before
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prototyping what would it be first as i say design intent
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has to be very clear everybody needs to grasp what it is okay
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if a product supposed to be used outdoor
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but this is not documented anywhere maybe the project manager knows about it
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but then the purchaser doesn't know about it
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and then the supplier is not going to know about it
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and they're going to use materials
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that are the raw materials it's just an example okay requirements need to be very specific okay
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If you say the finishing has to be as good as an Apple product, this means something.
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But if you say very high-end level of finishing, it doesn't mean very much.
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Sometimes the inventor, the designer thinks of something that's really over-engineered.
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But this doesn't make sense usually for a first version,
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especially if you are doing the development of a shoestring budget and if the timelines call for a very fast go-to-market.
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I already expanded on this,
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but we need to be realistic what kind of product design will allow you to be done within your budget
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and within your timelines.
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China manufacturing yes no sometimes again it doesn't call for China manufacturing is not a good fit
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so this needs to be thought about also verification
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and validation two very important keywords here for quality management
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and I'm mentioning this here because it needs to be planned from the beginning
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so verification okay objective tests that will have to be passed by the prototype.
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If a prototype is made but does not pass these objective tests, it does not pass the verification, it doesn't count.
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The prototype cannot be verified and confirmed.
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Similarly, when the end users play with the prototype,
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give their feedback, often very subjective,
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it feels right, it operates right it's got a good feeling in the hand these kind of things
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if it passes then it's fine it's good
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if it doesn't pass it doesn't count okay
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but this needs to be communicated from the beginning because again
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if the engineers don't know about this how can he make a prototype
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that passes these requirements and the last concept I want to touch on is the feasibility study
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if it's a new product there will be some challenging aspects
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okay maybe it's a very new application of a new technology maybe the engineering team is not familiar with
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that kind of applications.
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Okay, do a feasibility study, sometimes it will pass, it will go through a proof of concept prototype,
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sometimes maybe on CAD software, you know, ProEngineer and the others,
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do some simulations to see if it falls down, is it a shock like this, or if there's a torsion force,
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is it going to break easily, and so on.
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And also, sometimes some further design work is needed just to see a little bit more clearly into the design
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and really what will the product look like and how will it work.
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It's not just technical risks.
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If you are the company that wants to design and develop a new product,
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always keep in mind the market risk is what kills most startups okay you might make something
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that works very well but that people are not ready to buy
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or maybe not buy for that kind of price
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so it might make sense to make what they call an MVP in the lean startup approach by the way
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if you haven't read this book
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I would advise you you grab a copy it will help
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you think of what what the first version of your product should be
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and how to discover what your key users typical users really need
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and want to buy okay so a lot of planning here and and poor planning will lead to a failed project.
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So take this very seriously.
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Okay, that's the end of this video.
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I hope you like it.
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Don't hesitate to subscribe, leave some comment, ask some questions.
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Thank you.
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Почему стоит практиковать речь на этом видео?
Это видео — отличный материал для shadow speech (тенирования речи), так как он содержит естественную разговорную речь с логическим развитием мыслей. С его помощью вы научитесь выражать идеи про планирование проектов ясно и структурировано, что важно в деловых коммуникациях. Shadowing английский на таком контенте поможет улучшить интонацию, ритм и понимание профессиональной лексики. Учиться английскому по видео такого типа удобно, потому что вы видите, как на практике используются фразы для объяснения сложных процессов.
Грамматика и выражения в контексте
В диалоге часто встречаются структуры, полезные для описания процессов:
- "This is really a recipe for..." — "Это действительно рецепт для..." (используется для обозначения причинно-следственной связи). Например: "Решение начать прототипирование без планирования — рецепт для ошибок".
- "It means going back to square one" — "Это означает вернуться к исходной точке". Удобная фраза для описания неудач и необходимости перезапуска проекта.
- "If we think of a checklist..." — "Если мы подумаем о чек-листе..." (способ организации мыслей при обсуждении планов). Полезно для структурирования разговоров.
Трудные места в произношении
В видео есть слова, которые могут вызвать сложности:
- "Prototyping" — [ˈproʊtətaɪpɪŋ] (прототипирование). Важно правильно произносить stressed syllable на "to".
- "Compliance" — [kəmˈplaɪəns] (соответствие). Часто ошибочно произносят "com-PLI-ance" вместо "com-pli-ANCE".
- "Over-engineered" — [ˌoʊvərˈendʒɪnɪərd] (избыточно проработанный). Обратите внимание на звук "over" и ударение на "en".
Используйте это видео для shadowspeak — повторяйте за спикером, копируя его интонацию и ритм. Это эффективный способ улучшить речь на английском, особенно в деловом контексте.
Что такое техника Shadowing?
Shadowing — это научно обоснованная техника изучения языка, изначально разработанная для подготовки профессиональных переводчиков и популяризированная полиглотом доктором Александром Аргуэльесом. Метод прост, но эффективен: вы слушаете аудио на английском от носителей языка и немедленно повторяете вслух — как тень, следующая за говорящим с задержкой в 1–2 секунды. В отличие от пассивного прослушивания или грамматических упражнений, Shadowing заставляет мозг и мышцы рта одновременно обрабатывать и воспроизводить реальные речевые паттерны. Исследования показывают, что это значительно улучшает точность произношения, интонацию, ритм, связную речь, понимание на слух и беглость речи — что делает его одним из самых эффективных методов для подготовки к IELTS Speaking и реального общения на английском.