跟讀練習: NPI Process 2: New Product Development Process (Why Planning Before Prototyping Saves Time) - 通過影片學習英語口語

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Hi this is Renan Joran

and I keep going with this series about the new product

introduction process here I'm covering the time spent in planning before starting prototyping work

so have a lot of clients come to us

and they say here's our product design idea maybe a sketch

may be very crude prototype please build a prototype ASAP well

what we found is this is really a recipe for a lot of trial

and error and sometimes going back and wasting a lot of time

so first product testing what will be required for compliance

and for reliability also of the product in the field we

need to know this from the very beginning we've had some cases where the client had not

thought of that and it was not clarified at the beginning

and then a lot of time was spent on doing design work on making prototypes

and then realizing that it would not be compliant

it means going back to square one that's a massive waste of time

so this is really something

that needs to be clarified from the very beginning um a lot of things need to be started from the beginning

okay here's an overall idea of the the process really of all this this planning

so first what is the design intent what does the designer

want to achieve with the product how is it supposed to be used in what circumstances with what objectives

and so on okay then if some design was already done by the inventor,

let's say, does a review, we can often find some potential issues.

Then really, what is possible in China?

Sometimes a design does not call for China manufacturing.

Is this really something that is a good fit for China?

Or maybe it's better done somewhere else?

Cost and compliance needs to be thought of from the beginning

if it looks like the cost of the widget is going to be ten dollars

but it's supposed to be sold on the market for eight

dollars there's a big problem okay think of the options propose

some options once things are a little bit clearer go into

the details of the design then work on the entire design and start work on the first prototype.

This is not a process that is applicable everywhere all the time

but this gives you an idea of a good process that's applicable to a lot of electronic and all mechanical products. So

if we think of a checklist for this initial planning before

prototyping what would it be first as i say design intent

has to be very clear everybody needs to grasp what it is okay

if a product supposed to be used outdoor

but this is not documented anywhere maybe the project manager knows about it

but then the purchaser doesn't know about it

and then the supplier is not going to know about it

and they're going to use materials

that are the raw materials it's just an example okay requirements need to be very specific okay

If you say the finishing has to be as good as an Apple product, this means something.

But if you say very high-end level of finishing, it doesn't mean very much.

Sometimes the inventor, the designer thinks of something that's really over-engineered.

But this doesn't make sense usually for a first version,

especially if you are doing the development of a shoestring budget and if the timelines call for a very fast go-to-market.

I already expanded on this,

but we need to be realistic what kind of product design will allow you to be done within your budget

and within your timelines.

China manufacturing yes no sometimes again it doesn't call for China manufacturing is not a good fit

so this needs to be thought about also verification

and validation two very important keywords here for quality management

and I'm mentioning this here because it needs to be planned from the beginning

so verification okay objective tests that will have to be passed by the prototype.

If a prototype is made but does not pass these objective tests, it does not pass the verification, it doesn't count.

The prototype cannot be verified and confirmed.

Similarly, when the end users play with the prototype,

give their feedback, often very subjective,

it feels right, it operates right it's got a good feeling in the hand these kind of things

if it passes then it's fine it's good

if it doesn't pass it doesn't count okay

but this needs to be communicated from the beginning because again

if the engineers don't know about this how can he make a prototype

that passes these requirements and the last concept I want to touch on is the feasibility study

if it's a new product there will be some challenging aspects

okay maybe it's a very new application of a new technology maybe the engineering team is not familiar with

that kind of applications.

Okay, do a feasibility study, sometimes it will pass, it will go through a proof of concept prototype,

sometimes maybe on CAD software, you know, ProEngineer and the others,

do some simulations to see if it falls down, is it a shock like this, or if there's a torsion force,

is it going to break easily, and so on.

And also, sometimes some further design work is needed just to see a little bit more clearly into the design

and really what will the product look like and how will it work.

It's not just technical risks.

If you are the company that wants to design and develop a new product,

always keep in mind the market risk is what kills most startups okay you might make something

that works very well but that people are not ready to buy

or maybe not buy for that kind of price

so it might make sense to make what they call an MVP in the lean startup approach by the way

if you haven't read this book

I would advise you you grab a copy it will help

you think of what what the first version of your product should be

and how to discover what your key users typical users really need

and want to buy okay so a lot of planning here and and poor planning will lead to a failed project.

So take this very seriously.

Okay, that's the end of this video.

I hope you like it.

Don't hesitate to subscribe, leave some comment, ask some questions.

Thank you.

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真實場景：新產品開發的規劃誤區

影片裡提到，很多客戶帶著粗略的設計或草圖就急著讓團隊“儘快做原型”，結果卻因沒考慮合規性、成本或使用場景，導致反覆修改甚至推倒重來。這個職場中的真實案例，能幫你在雅思口語練習中積累實用的商務場景表達，也能讓你通過看影片學英語，理解“規劃”在工作中的重要性。

實用短語與搭配

recipe for (a lot of trial and error)：導致（大量試錯）的原因。例：Rushing into work without planning is a recipe for failure.
go back to square one：回到原點。例：The design failed the test, so we had to go back to square one.
over-engineered：設計過度複雜。例：The first version was over-engineered, increasing the cost.
shoestring budget：小額預算。例：We need to finish the project on a shoestring budget.
go-to-market：推向市場。例：The team is working hard on the go-to-market strategy.

影子跟讀挑戰：現在就開口！

英語口語練習中，影子跟讀（shadowing）是提升流暢度的好方法。開啟影片，找到“requirements need to be very specific... over-engineered”這段（約1分鐘），跟著音訊逐句跟讀，注意模仿語調與節奏。完成後，用自己的話複述“規劃原型前的 checklist”，錄音後對比原影片，檢查是否清晰傳達了“設計意圖明確”“需求具體”等要點。這個練習不僅能鍛鍊英語影子跟讀能力，還能幫你在雅思口語中更自然地表達觀點。記得多找類似的shadowing site資源，堅持練習哦！

影片中的語法

說話人最常用的結構，並附上影片中的原話：

結構	影片中的用法
被動語態 be + 過去分詞 — 強調發生了什麼，而不是誰做的	will be required · was not clarified · was spent
現在完成時 have/has + 過去分詞 — 過去發生但與現在仍有關聯的事	we've had · haven't read

什麼是跟讀法？

跟讀法 (Shadowing) 是一種有科學依據的語言學習技巧，最初開發用於專業口譯員的培訓，並由多語言者Alexander Arguelles博士普及。這個方法簡單而強大：您在聽英語母語原聲的同時立即大聲重複——就像是一個延遲1-2秒緊跟說話者的影子。與被動聽力或語法練習不同，跟讀法強迫您的大腦和口腔肌肉同時處理並模模擬實的講話模式。研究表明它能顯著提高發音準確性，語調，節奏，連讀，聽力理解和口語流利度——使其成為雅思口語備考和真實英語交流最有效的方法之一。

影子跟讀法: 閱讀完整分步指南 →

跟讀練習: NPI Process 2: New Product Development Process (Why Planning Before Prototyping Saves Time) - 通過影片學習英語口語

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實用短語與搭配

影子跟讀挑戰：現在就開口！

影片中的語法

什麼是跟讀法？