跟读练习: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - 通过视频学习英语口语

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Well, I've become CEO three and a half years ago, and we've taken some aggressive steps to restructure the organization, get out of profitable businesses,

and turn the businesses around category by category.

As a matter of fact, for example, the TV business, which we were unprofitable for the last 10 years,

we were able to turn on last fiscal year.

And so a lot of the restructuring and the things

that we've put in place over the past three years have really started to bear fruit

and I think the Sony organization just overall is headed in the right direction.

I know your mission is to just overhaul the company into this more focused and profitable company.

So is it fair to say that movies,

music, video games, image sensors are all going to be at the top of the resource of food chain?

TVs and smartphones will be at the bottom or spun out or sold off when you can cut them or reorganize them.

So let me address a second point first.

We are not selling off our TV business or our smartphone business.

Our TV business is now a fully -owned subsidiary.

The smartphone business has always been a fully -owned subsidiary.

We were able to turn the TV business around to profitability last fiscal year.

We are well on our way to doing a necessary restructuring

to turn the business for the smartphone business to profitability this fiscal year and next fiscal year and beyond.

And as you mentioned, the growth areas for Sony really are going to be driven by our image sensor business,

our entertainment businesses, and our video game business.

So that point that you mentioned is absolutely the important pillars, if you will, for Sony's growth going forward.

Okay, so speaking of the gaming, and I know you have a particular area of expertise in this, how do you think that

Sony's PlayStation is going to compete with Microsoft Xbox or Nintendo Wii in this all -important holiday season?

I think that based on the past performance of the PlayStation 4 console vis -a -vis our competitors,

not just in the US market but in Europe, in Japan and elsewhere.

We're very confident about being able to keep our leadership position with PlayStation 4 in all those territories.

And we have a lot of great games

that are coming up between now and the end of the year and certainly beyond that, which promises very well for the console.

Not to mention the fact that we are talking about our foray into virtual reality with PlayStation VR.

That's a product that's coming out next year.

And I heard you talk about virtual reality.

Do you see any kind of application for this technology,

whether it's in gaming, but I'm more interested in beyond when you see some of the products that you're pitched?

You have a large vision.

Do you see where the average person is going to be using these, not just gamers?

I think first of all, because it is coming from our PlayStation business, the video game applications are going to be first and foremost.

But at the same time, there are other image related applications or entertainment content.

A lot of discussions are already happening with the folks down at Sony Pictures Entertainment for television and motion picture content.

And also, if you look at other business applications, whether it's in, for example, in the manufacturing field or other consumer applications,

there are a lot of different areas in which the application or the technology can be used broadly.

But we want to make sure that we first start out with video game content

and then move on to movie and television content first.

So, Mr. Hari, Michael Rogers, the NSA director, spoke recently and said that

Sony did a great job handling the now infamous hack.

Did you ever find out if there was a disgruntled employee involved with that?

I think that based on all the reports that we've gotten from the FBI and other authorities,

that this was not something that was perpetrated by a disgruntled employee.

And that, in fact, it was actually an attack from a nation state.

And that's the information that we've gotten, and I think that's the information that I think the members of the media have as well.

Incidents like these are issues, unfortunately, that is a part of life, part of business going forward.

And whether it's

Sony, whether it's anybody else, it's not a question of if, but it's more of a question of when.

So rather than trying to say that this is never going to happen again, it's more making sure that if,

unfortunately, these incidents happen, that we are able to deal with it in a proactive and a very quick manner.

So, Mr. Harai, before we let you go, the one surprise, the biggest element that has made you readjust in these past three years,

what is it?

You know, I think that, you know, one of the things that really inspires me is the fact that,

you know, Sony is a worldwide organization with more than 140 ,000 employees.

Now, we've been able to really rally around the cause of restructuring the organization to make it a more profitable

and more strong organization going forward.

And the past three and a half years has been just a great journey in making sure that we undertake that path.

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本课的词汇与口语要点

这节口语课以视频“『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！”为素材。视频中反复出现的词有：Sony, application, Playstation, organization, smartphone。这段视频共有 61 个句子、911 个单词可供跟读。讲话部分时长为 4:53。说话人语速较快，每分钟约 187 个词，会出现较多连读和弱读。 86% 的单词属于英语最常用的 3,000 词，其余的词建议在练习前先学一下。

视频中的重点词汇

视频中 15 个值得学习的单词，附发音和释义：

单词	发音	释义
smartphone 名词	/ˈsmɑɹtfoʊn/	智能手機 /智能手机, 智慧型手機 /智慧型手机
profitable 形容词	/ˈpɹɑ.fɪ.tə.bl̩/	可獲利的 /可获利的, 有利可圖 /有利可图
sensor 名词	/ˈsɛn.sɚ/	傳感器 /传感器
element 名词	/ˈɛləmənt/	要素
compete 动词	/kəmˈpiːt/	競爭 /竞争, 高下
resource 名词	/ɹɪˈzɔːs/	資源 /资源
spin 动词	/spɪn/	轉動 /转动, 自轉 /自转
rally 名词	/ˈɹæli/	集會 /集会, 大會 /大会
aggressive 形容词	/əˈɡɹɛs.ɪv/	好鬥 /好斗, 好戰的 /好战的
expertise 名词	/ˌɛkspɜːˈtiːz/	專門知識 /专门知识
inspire 动词	/ɪnˈspaɪə(ɹ)/	授意, 鼓舞
competitor 名词	/kəmˈpɛt.ɪ.tɚ/	競爭者 /竞争者, 比賽者 /比赛者
infamous 形容词	/ˈɪn.fə.məs/	臭名昭著, 惡名昭彰 /恶名昭彰
undertake 动词	/ˌʌndəˈteɪk/	進行 /进行
pillar 名词	/ˈpɪlɚ/	柱子, 支柱

视频中出现的短语动词

单词	发音	释义
going forward 副词		放眼未來 /放眼未来
sell off 动词		賣掉 /卖掉, 賤賣 /贱卖
come out 动词	/ˌkʌm ˈaʊt/	出, 出來 /出来
come up 动词		上來 /上来
find out 动词		找出, 查明

视频中的语法

说话人最常用的结构，并附上视频中的原话：

结构	视频中的用法
现在完成时 have/has + 过去分词 — 过去发生但与现在仍有关联的事	I've become · we've put · has always been
被动语态 be + 过去分词 — 强调发生了什么，而不是谁做的	is headed · be driven · was perpetrated

需要注意的发音

说话人用了 9 次缩略和弱读形式，例如 we've, I'm, I've。请按听到的简短形式来说。

长单词——注意重音位置: subsidiary /sʌbˈsɪ.di.əɹ.i/, competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/

中文母语者容易读错的音：

/v/ — 不要读成 /w/，上齿轻触下唇: virtual /ˈvɜɹt͡ʃuəl/, aggressive /əˈɡɹɛs.ɪv/, overhaul /ˈəʊvəˌhɔːl/, proactive /pɹoʊˈæk.tɪv/
词尾辅音 — 要读清楚，后面不要加元音: element /ˈɛləmənt/, pitch /pɪt͡ʃ/, compete /kəmˈpiːt/, resource /ɹɪˈzɔːs/, aggressive /əˈɡɹɛs.ɪv/
/r/ 和 /l/ 的区别: profitable /ˈpɹɑ.fɪ.tə.bl̩/, virtual /ˈvɜɹt͡ʃuəl/, elsewhere /ˈɛlsˌʍɛɹ/, rally /ˈɹæli/, broadly /ˈbɹɔːdli/

如何用这段视频练习

先完整听一遍视频，不要开口，记下不认识的单词。
先用 0.75 倍速逐句跟读，熟练之后再回到正常速度。
录下自己的声音并与原声对比，特别注意 smartphone, profitable, sensor 这类单词。

什么是跟读法？

跟读法 (Shadowing) 是一种有科学依据的语言学习技巧，最初开发用于专业口译员的培训，并由多语言者Alexander Arguelles博士普及。这个方法简单而强大：您在听英语母语原声的同时立即大声重复——就像是一个延迟1-2秒紧跟说话者的影子。与被动听力或语法练习不同，跟读法强迫您的大脑和口腔肌肉同时处理并模仿真实的讲话模式。研究表明它能显着提高发音准确性，语调，节奏，连读，听力理解和口语流利度——使其成为雅思口语备考和真实英语交流最有效的方法之一。

影子跟读法: 阅读完整分步指南 →

跟读练习: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - 通过视频学习英语口语

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