Pratica di Shadowing: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - Impara a parlare inglese con i video

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Well, I've become CEO three and a half years ago, and we've taken some aggressive steps to restructure the organization, get out of profitable businesses,

and turn the businesses around category by category.

As a matter of fact, for example, the TV business, which we were unprofitable for the last 10 years,

we were able to turn on last fiscal year.

And so a lot of the restructuring and the things

that we've put in place over the past three years have really started to bear fruit

and I think the Sony organization just overall is headed in the right direction.

I know your mission is to just overhaul the company into this more focused and profitable company.

So is it fair to say that movies,

music, video games, image sensors are all going to be at the top of the resource of food chain?

TVs and smartphones will be at the bottom or spun out or sold off when you can cut them or reorganize them.

So let me address a second point first.

We are not selling off our TV business or our smartphone business.

Our TV business is now a fully -owned subsidiary.

The smartphone business has always been a fully -owned subsidiary.

We were able to turn the TV business around to profitability last fiscal year.

We are well on our way to doing a necessary restructuring

to turn the business for the smartphone business to profitability this fiscal year and next fiscal year and beyond.

And as you mentioned, the growth areas for Sony really are going to be driven by our image sensor business,

our entertainment businesses, and our video game business.

So that point that you mentioned is absolutely the important pillars, if you will, for Sony's growth going forward.

Okay, so speaking of the gaming, and I know you have a particular area of expertise in this, how do you think that

Sony's PlayStation is going to compete with Microsoft Xbox or Nintendo Wii in this all -important holiday season?

I think that based on the past performance of the PlayStation 4 console vis -a -vis our competitors,

not just in the US market but in Europe, in Japan and elsewhere.

We're very confident about being able to keep our leadership position with PlayStation 4 in all those territories.

And we have a lot of great games

that are coming up between now and the end of the year and certainly beyond that, which promises very well for the console.

Not to mention the fact that we are talking about our foray into virtual reality with PlayStation VR.

That's a product that's coming out next year.

And I heard you talk about virtual reality.

Do you see any kind of application for this technology,

whether it's in gaming, but I'm more interested in beyond when you see some of the products that you're pitched?

You have a large vision.

Do you see where the average person is going to be using these, not just gamers?

I think first of all, because it is coming from our PlayStation business, the video game applications are going to be first and foremost.

But at the same time, there are other image related applications or entertainment content.

A lot of discussions are already happening with the folks down at Sony Pictures Entertainment for television and motion picture content.

And also, if you look at other business applications, whether it's in, for example, in the manufacturing field or other consumer applications,

there are a lot of different areas in which the application or the technology can be used broadly.

But we want to make sure that we first start out with video game content

and then move on to movie and television content first.

So, Mr. Hari, Michael Rogers, the NSA director, spoke recently and said that

Sony did a great job handling the now infamous hack.

Did you ever find out if there was a disgruntled employee involved with that?

I think that based on all the reports that we've gotten from the FBI and other authorities,

that this was not something that was perpetrated by a disgruntled employee.

And that, in fact, it was actually an attack from a nation state.

And that's the information that we've gotten, and I think that's the information that I think the members of the media have as well.

Incidents like these are issues, unfortunately, that is a part of life, part of business going forward.

And whether it's

Sony, whether it's anybody else, it's not a question of if, but it's more of a question of when.

So rather than trying to say that this is never going to happen again, it's more making sure that if,

unfortunately, these incidents happen, that we are able to deal with it in a proactive and a very quick manner.

So, Mr. Harai, before we let you go, the one surprise, the biggest element that has made you readjust in these past three years,

what is it?

You know, I think that, you know, one of the things that really inspires me is the fact that,

you know, Sony is a worldwide organization with more than 140 ,000 employees.

Now, we've been able to really rally around the cause of restructuring the organization to make it a more profitable

and more strong organization going forward.

And the past three and a half years has been just a great journey in making sure that we undertake that path.

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Vocabolario e note di pronuncia per questa lezione

Questa lezione di conversazione si basa sul video “『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！”. Le parole che ritornano più spesso: Sony, application, Playstation, organization, smartphone. Questo video contiene 61 frasi e 911 parole da ripetere con lo shadowing. Il parlato dura 4:53. Chi parla va veloce, circa 187 parole al minuto: aspettati suoni legati e ridotti. Il 86% delle parole rientra nelle 3.000 più comuni dell’inglese; conviene studiare le altre prima di iniziare.

Vocaboli chiave di questo video

15 parole del video che vale la pena imparare, con pronuncia e significato:

Parola	Pronuncia	Significato
fiscal aggettivo	/ˈfɪskəl/	fiscale
smartphone sostantivo	/ˈsmɑɹtfoʊn/	smartphone, telefono intelligente
profitable aggettivo	/ˈpɹɑ.fɪ.tə.bl̩/	redditizio, fruttifero
virtual aggettivo	/ˈvɜɹt͡ʃuəl/	virtuale
sensor sostantivo	/ˈsɛn.sɚ/	sensore
element sostantivo	/ˈɛləmənt/	elemento
pitch sostantivo	/pɪt͡ʃ/	tiro, lancio
compete verbo	/kəmˈpiːt/	competere, gareggiare
resource sostantivo	/ɹɪˈzɔːs/	risorsa
spin verbo	/spɪn/	girare, far girare
rally sostantivo	/ˈɹæli/	raduno, manifestazione
aggressive aggettivo	/əˈɡɹɛs.ɪv/	aggressivo
folk sostantivo	/foʊk/	gente, autoctono
expertise sostantivo	/ˌɛkspɜːˈtiːz/	competenza
inspire verbo	/ɪnˈspaɪə(ɹ)/	ispirare

I phrasal verb che sentirai

Parola	Significato
come up verbo	venire fuori, emergere
find out verbo	scoprire

La grammatica di questo video

Le strutture che chi parla usa di più, con le parole esatte del video:

Struttura	Nel video
Present perfect have/has + participio passato — un’azione passata che conta ancora adesso	I've become · we've put · has always been
Forma passiva be + participio passato — conta ciò che accade, non chi lo fa	is headed · be driven · was perpetrated

Pronuncia a cui fare attenzione

Chi parla usa 9 contrazioni e forme ridotte, come we've, I'm, I've. Pronunciale nella forma breve, così come le senti.

Parole lunghe — attenzione all’accento: subsidiary /sʌbˈsɪ.di.əɹ.i/, competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/

I suoni difficili per chi parla italiano:

Consonante finale — senza aggiungere una vocale dopo: element /ˈɛləmənt/, pitch /pɪt͡ʃ/, compete /kəmˈpiːt/, resource /ɹɪˈzɔːs/, aggressive /əˈɡɹɛs.ɪv/
/æ/ — più aperta della “e”: rally /ˈɹæli/, proactive /pɹoʊˈæk.tɪv/

Come esercitarsi con questo video

Ascolta tutto il video una volta senza parlare e annota le parole che non conosci.
Inizia a velocità 0,75×, fai shadowing frase per frase e torna alla velocità normale quando diventa facile.
Registrati e confronta con l’originale, facendo attenzione a parole come fiscal, smartphone, profitable.

Cos'è la tecnica dello Shadowing?

Shadowing è una tecnica di apprendimento delle lingue supportata da studi scientifici, originariamente sviluppata per la formazione dei traduttori professionisti e resa popolare dal poliglotta Dr. Alexander Arguelles. Il metodo è semplice ma potente: ascolti un audio in inglese di madrelingua e lo ripeti immediatamente ad alta voce — come un'ombra che segue il parlante con un ritardo di solo 1–2 secondi. A differenza dell'ascolto passivo o degli esercizi di grammatica, lo shadowing costringe il tuo cervello e i muscoli della bocca a elaborare e riprodurre simultaneamente i modelli di discorso reale. La ricerca dimostra che migliora significativamente la precisione della pronuncia, l'intonazione, il ritmo, il discorso connesso, la comprensione dell'ascolto e la fluidità del parlato — rendendolo uno dei metodi più efficaci per la preparazione alla prova di speaking dell'IELTS e per la comunicazione reale in inglese.

Tecnica dello shadowing: leggi la guida completa passo dopo passo →

Pratica di Shadowing: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - Impara a parlare inglese con i video

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