Prática de Shadowing: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - Aprenda a falar inglês com vídeo

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Well, I've become CEO three and a half years ago, and we've taken some aggressive steps to restructure the organization, get out of profitable businesses,

and turn the businesses around category by category.

As a matter of fact, for example, the TV business, which we were unprofitable for the last 10 years,

we were able to turn on last fiscal year.

And so a lot of the restructuring and the things

that we've put in place over the past three years have really started to bear fruit

and I think the Sony organization just overall is headed in the right direction.

I know your mission is to just overhaul the company into this more focused and profitable company.

So is it fair to say that movies,

music, video games, image sensors are all going to be at the top of the resource of food chain?

TVs and smartphones will be at the bottom or spun out or sold off when you can cut them or reorganize them.

So let me address a second point first.

We are not selling off our TV business or our smartphone business.

Our TV business is now a fully -owned subsidiary.

The smartphone business has always been a fully -owned subsidiary.

We were able to turn the TV business around to profitability last fiscal year.

We are well on our way to doing a necessary restructuring

to turn the business for the smartphone business to profitability this fiscal year and next fiscal year and beyond.

And as you mentioned, the growth areas for Sony really are going to be driven by our image sensor business,

our entertainment businesses, and our video game business.

So that point that you mentioned is absolutely the important pillars, if you will, for Sony's growth going forward.

Okay, so speaking of the gaming, and I know you have a particular area of expertise in this, how do you think that

Sony's PlayStation is going to compete with Microsoft Xbox or Nintendo Wii in this all -important holiday season?

I think that based on the past performance of the PlayStation 4 console vis -a -vis our competitors,

not just in the US market but in Europe, in Japan and elsewhere.

We're very confident about being able to keep our leadership position with PlayStation 4 in all those territories.

And we have a lot of great games

that are coming up between now and the end of the year and certainly beyond that, which promises very well for the console.

Not to mention the fact that we are talking about our foray into virtual reality with PlayStation VR.

That's a product that's coming out next year.

And I heard you talk about virtual reality.

Do you see any kind of application for this technology,

whether it's in gaming, but I'm more interested in beyond when you see some of the products that you're pitched?

You have a large vision.

Do you see where the average person is going to be using these, not just gamers?

I think first of all, because it is coming from our PlayStation business, the video game applications are going to be first and foremost.

But at the same time, there are other image related applications or entertainment content.

A lot of discussions are already happening with the folks down at Sony Pictures Entertainment for television and motion picture content.

And also, if you look at other business applications, whether it's in, for example, in the manufacturing field or other consumer applications,

there are a lot of different areas in which the application or the technology can be used broadly.

But we want to make sure that we first start out with video game content

and then move on to movie and television content first.

So, Mr. Hari, Michael Rogers, the NSA director, spoke recently and said that

Sony did a great job handling the now infamous hack.

Did you ever find out if there was a disgruntled employee involved with that?

I think that based on all the reports that we've gotten from the FBI and other authorities,

that this was not something that was perpetrated by a disgruntled employee.

And that, in fact, it was actually an attack from a nation state.

And that's the information that we've gotten, and I think that's the information that I think the members of the media have as well.

Incidents like these are issues, unfortunately, that is a part of life, part of business going forward.

And whether it's

Sony, whether it's anybody else, it's not a question of if, but it's more of a question of when.

So rather than trying to say that this is never going to happen again, it's more making sure that if,

unfortunately, these incidents happen, that we are able to deal with it in a proactive and a very quick manner.

So, Mr. Harai, before we let you go, the one surprise, the biggest element that has made you readjust in these past three years,

what is it?

You know, I think that, you know, one of the things that really inspires me is the fact that,

you know, Sony is a worldwide organization with more than 140 ,000 employees.

Now, we've been able to really rally around the cause of restructuring the organization to make it a more profitable

and more strong organization going forward.

And the past three and a half years has been just a great journey in making sure that we undertake that path.

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Vocabulário e dicas de fala para esta lição

Esta aula de conversação usa o vídeo “『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！”. As palavras que mais se repetem: Sony, application, Playstation, organization, smartphone. Este vídeo tem 61 frases e 911 palavras para praticar shadowing. A fala dura 4:53. O falante fala rápido, cerca de 187 palavras por minuto, então espere sons ligados e reduzidos. 86% das palavras estão entre as 3.000 mais comuns do inglês; vale a pena estudar o restante antes de começar.

Vocabulário principal deste vídeo

15 palavras do vídeo que vale a pena aprender, com pronúncia e significado:

Palavra	Pronúncia	Significado
fiscal adjetivo	/ˈfɪskəl/	fiscal
smartphone substantivo	/ˈsmɑɹtfoʊn/	smartphone
profitable adjetivo	/ˈpɹɑ.fɪ.tə.bl̩/	lucrativo
virtual adjetivo	/ˈvɜɹt͡ʃuəl/	virtual
sensor substantivo	/ˈsɛn.sɚ/	sensor
subsidiary adjetivo	/sʌbˈsɪ.di.əɹ.i/	subsidiário, subsidiária
element substantivo	/ˈɛləmənt/	fundamento
pitch substantivo	/pɪt͡ʃ/	arremesso
compete verbo	/kəmˈpiːt/	competir, rivalizar
resource substantivo	/ɹɪˈzɔːs/	recurso, expediente
spin verbo	/spɪn/	girar, rodar
rally substantivo	/ˈɹæli/	comício
aggressive adjetivo	/əˈɡɹɛs.ɪv/	agressivo
folk substantivo	/foʊk/	povo
expertise substantivo	/ˌɛkspɜːˈtiːz/	perícia, especialidade

Phrasal verbs que você vai ouvir

Palavra	Pronúncia	Significado
going forward advérbio		doravante, daqui em diante
come out verbo	/ˌkʌm ˈaʊt/	sair, partir
find out verbo		descobrir

Gramática neste vídeo

As estruturas que o falante mais usa, com as palavras exatas do vídeo:

Estrutura	No vídeo
Present perfect have/has + particípio passado — uma ação passada que ainda importa agora	I've become · we've put · has always been
Voz passiva be + particípio passado — o foco está no que acontece, não em quem faz	is headed · be driven · was perpetrated

Pronúncia para ficar de olho

O falante usa 9 contrações e formas reduzidas, como we've, I'm, I've. Diga-as na forma curta, do jeito que você ouve.

Palavras longas — acerte a sílaba tônica: subsidiary /sʌbˈsɪ.di.əɹ.i/, competitor /kəmˈpɛt.ɪ.tɚ/, profitability /ˌpɹɑ.fɪ.təˈbɪl.ɪ.ti/, unprofitable /ʌnˈpɹɑf.ɪ.təbl̩/

Sons difíceis para falantes de português:

Consoante final — sem acrescentar um “i” depois: element /ˈɛləmənt/, compete /kəmˈpiːt/, folk /foʊk/, foremost /ˈfɔː.məʊst/, undertake /ˌʌndəˈteɪk/
/l/ final — a língua toca o céu da boca, não vira “u”: fiscal /ˈfɪskəl/, virtual /ˈvɜɹt͡ʃuəl/, console /ˈkɑn.soʊl/, overhaul /ˈəʊvəˌhɔːl/
s + consoante no início — sem um “i” antes: smartphone /ˈsmɑɹtfoʊn/, spin /spɪn/

Como praticar com este vídeo

Ouça o vídeo inteiro uma vez sem falar e anote as palavras que você não conhece.
Comece na velocidade 0,75×, faça shadowing frase por frase e volte à velocidade normal quando ficar fácil.
Grave a sua voz e compare com o original, prestando atenção a palavras como fiscal, smartphone, profitable.

O que é a Técnica de Shadowing?

Shadowing é uma técnica de aprendizado de idiomas com base científica, originalmente desenvolvida para o treinamento de intérpretes profissionais. O método é simples, mas poderoso: você ouve áudio em inglês nativo e repete imediatamente em voz alta — como uma sombra seguindo o falante com 1-2 segundos de atraso. Pesquisas mostram melhora significativa na precisão da pronúncia, entonação, ritmo, sons conectados, compreensão auditiva e fluência na fala.

Técnica de shadowing: leia o guia completo passo a passo →

Prática de Shadowing: 『これが聞き取れたら英語上級者』元ソニーCEOの平井一夫さんからハイレベルビジネス英語を学ぼう！#sony #ceo - Aprenda a falar inglês com vídeo

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