Shadowing-Übung: Steve Jobs on Quality - Englisch Sprechen Lernen mit Video

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What holds them back, do you think?
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It's funny.
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The group of people that do not use quality in their marketing are the Japanese.
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You never see them using quality in their marketing.
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It's only the American companies that do.
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And yet, if you ask people on the street which products have the best reputation for quality, they will tell you the Japanese products.
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Now, why is that?
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How could that be?
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The answer is because customers don't form their opinions on quality from marketing.
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They don't form their opinions on quality from who won the Deming Award or who won the Baldrige Award.
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They form their opinions on quality from their own experience with the products or the services.
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And so one can spend enormous amounts of money on quality.
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One can win every quality award there is.
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And yet if your products don't live up to it, customers will not keep that opinion for long in their minds.
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And so I think where we have to start is with our products and our services, not with our marketing department.
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And we need to get back to the basics and go improve our products and services.
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Now, again, quality isn't just the product or the service.
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It's having the right product, you know, knowing where the market's going
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and having the most innovative products is just as much a
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part of quality as the quality of the construction of the product when you have it.
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And I think what we're seeing is the quality leaders of today have integrated that quality technology well beyond their manufacturing,
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now going well into their sales and marketing
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and out as far as they can to touch the customer
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and trying to create super efficient processes back from the customer
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all the way through to the delivery of the end product so that they can have the most innovative products,
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understand the customer needs fastest, et cetera, et cetera. in most companies
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if you're new and you ask why is it done this way the answer is
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because that's the way we do it here or because that's the way it's always been done
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and in my opinion the largest contribution of much of this quality thinking is to approach these
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ways of doing things these processes scientifically where there is a theory behind why we do them.
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There is a description of what we do, and most importantly, there is an opportunity to always question what we do.
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And this is a radically different approach to business processes than the traditional one, because it's always done this way.
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And that single shift is everything,
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in my opinion, because in that shift is a tremendous optimistic point of view about the people that work in a company.
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It says these people are very smart.
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They're not pawns.
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They're very smart.
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And if given the opportunity to change and improve, they will.
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They will improve the processes if there's a mechanism for it.
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And that optimistic humanism I find very appealing.
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And I think we have countless examples that it works.

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Wortschatz und Sprechhinweise zu dieser Lektion

Diese Sprechübung basiert auf dem Video „Steve Jobs on Quality“. Diese Wörter kommen am häufigsten vor: quality, product, opinion, customer, marketing. Dieses Video enthält 41 Sätze und 517 Wörter zum Nachsprechen. Der gesprochene Teil dauert 3:07. Der Sprecher spricht in natürlichem Tempo, etwa 166 Wörter pro Minute, ähnlich wie im Alltagsgespräch. 91 % der Wörter gehören zu den 3.000 häufigsten im Englischen, der Wortschatz ist also leicht zu verfolgen.

Wichtiger Wortschatz in diesem Video

13 lernenswerte Wörter aus dem Video, mit Aussprache und Bedeutung:

WortAusspracheBedeutung
innovative Adjektiv/ˈɪn.əˌveɪtɪv/innovativ
optimistic Adjektiv/ˌɒptɪˈmɪstɪk/optimistisch
reputation Substantiv/ˌɹɛpjʊˈteɪʃən/Ruf, Ansehen
efficient Adjektiv/ɪˈfɪʃənt/effizient
contribution Substantiv/ˌkɑntɹɪˈbjuʃən/Beitrag
mechanism Substantiv/ˈmɛk.ə.nɪ.zəm/Mechanismus
enormous Adjektiv/ɪˈnɔː.məs/enorm, riesig
tremendous Adjektiv/tɹɪˈmɛndəs/beträchtlich, außerordentlich
countless Adjektiv/ˈkaʊntləs/unzählig, unzählbar
integrate Verb/ˈɪn.tɪ.ɡɹeɪt/integrieren
pawn Substantiv/ˈpɔːn/Bauer
humanism Substantiv/ˈhjumənɪz(ə)m/Humanismus
scientifically Adverb/ˌsaɪ.ənˈtɪfɪkli/wissenschaftlich

Phrasal Verbs, die du hören wirst

WortBedeutung
get back to Verbsich melden

Aussprache, auf die du achten solltest

Der Sprecher verwendet 8 Kurzformen und abgeschwächte Formen, zum Beispiel don't, they're, isn't. Sprich sie in der kurzen Form, so wie du sie hörst.

  • Die Laute „sh“ und „zh“: reputation /ˌɹɛpjʊˈteɪʃən/, efficient /ɪˈfɪʃənt/, contribution /ˌkɑntɹɪˈbjuʃən/
  • Lange Wörter – auf die Betonung achten: innovative /ˈɪn.əˌveɪtɪv/, optimistic /ˌɒptɪˈmɪstɪk/, reputation /ˌɹɛpjʊˈteɪʃən/, contribution /ˌkɑntɹɪˈbjuʃən/, mechanism /ˈmɛk.ə.nɪ.zəm/

So übst du mit diesem Video

  1. Höre dir das ganze Video einmal an, ohne zu sprechen, und notiere die Wörter, die du nicht kennst.
  2. Beginne mit 0,75-facher Geschwindigkeit, sprich Satz für Satz nach und wechsle zur normalen Geschwindigkeit, sobald es leichtfällt.
  3. Nimm dich auf und vergleiche mit dem Original; achte dabei auf Wörter wie innovative, optimistic, reputation.

Was ist die Shadowing-Technik?

Shadowing ist eine wissenschaftlich fundierte Sprachlerntechnik, die ursprünglich für die professionelle Dolmetscherausbildung entwickelt und durch den Polyglotten Dr. Alexander Arguelles populär gemacht wurde. Die Methode ist einfach aber wirkungsvoll: Du hörst englisches Audio von Muttersprachlern und wiederholst es sofort laut — wie ein Schatten, der dem Sprecher mit nur 1–2 Sekunden Verzögerung folgt. Anders als passives Hören oder Grammatikübungen zwingt Shadowing dein Gehirn und deine Mundmuskulatur, gleichzeitig echte Sprachmuster zu verarbeiten und zu reproduzieren. Studien zeigen, dass es Aussprachegenauigkeit, Intonation, Rhythmus, verbundene Sprache, Hörverständnis und Sprechflüssigkeit signifikant verbessert — was es zu einer der effektivsten Methoden für die IELTS Speaking-Vorbereitung und reale englische Kommunikation macht.

Shadowing-Technik: die vollständige Schritt-für-Schritt-Anleitung lesen →